The Coca-Cola Company - Financial Analysis and Projections

The Coca-Cola Company
NYSE: KO
www.coca-cola.com

The Coca-Cola
Company
Financial
Statement
Analysis
Industry Analysis
Business Plan
• Company Overview
• The Coca-Cola System
• Global Operations
• CCE NA Acquisition

Company Overview
• World’s largest beverage company
• Market presence in 206 countries/territories
• Own or license/market 500+ nonalcoholic brands
– Own/market 4 of world’s top 5 nonalcoholic sparkling beverage brands:
Coca-Cola, Diet Coke, Fanta, & Sprite
• World’s largest beverage distribution system
• Headquartered in Atlanta, GA
• Employs 146,200 worldwide
• Revenue per Employee (TTM): $325,595
• Consumers enjoy 1.8 billion servings of Coke products daily
• Market cap: $163.39B
Source: TheStreet and CCC 2011 Form 10K 3

The Coca-Cola System
4 4
COMPANY
CONSUMERS
BOTTLERS
CUSTOMERS

Global OperationsPresence in 206 countries/7 operating groups
5
• Bottling Investments
• Corporate

Acquisition of CCE’s NA Business
• Coca-Coca Enterprise’s North America business
– October 2010, Q4
– $12.3 billion deal
– Gain of $14.327 billion in intangible assets, including goodwill
– $21 billion in revenue and various synergies that helped Coke slash
$350 million in annual costs
• Divestiture of Norwegian/Swedish Bottling Operations
– Sold all ownership interests to New CCE for $900 million in cash
– Finished products business, had a positive impact on gross profit
margins and operating margins
– Gain of $597 million in 2010 (as “other income”)
Source: 2011 Form 10K 6

The Coca-Cola
Company
Financial
Statement
Analysis
Industry Analysis
Business Plan
• Consolidated Income
Statements
• Operating Group
Highlights
• Consolidated Balance
Sheets
• Consolidated
Statements of Cash
Flows
• Financial Ratios

Consolidated Income Statements
8
2010 2009
Actual % Rev Actual % Rev Actual % Rev
NET OPERATING REVENUES $46,542 100% $35,119 100% $30,990 100%
Cost of goods sold (18,216) (39.14%) (12,693) (36.14%) (11,088) (35.78%)
GROSS PROFIT 28,326 60.86% 22,426 63.86% 19,902 64.22%
Selling, general and administrative expenses (17,440) (37.47%) (13,158) (37.47%) (11,358) (36.65%)
Other operating charges (732) (1.57%) (819) (2.33%) (313) (1.01%)
OPERATING INCOME 10,154 21.82% 8,449 24.06% 8,231 26.56%
Total Other Income/Expenses Net 1,702 2.76% 6,527 16.50% 1,070 3.45%
EARNINGS BEFORE INTEREST AND TAXES 11,856 25.47% 14,976 42.64% 9,301 30.01%
Interest Expense (417) (0.90%) (733) (2.09%) (355) (1.15%)
INCOME BEFORE INCOME TAXES 11,439 24.58% 14,243 40.56% 8,946 28.87%
Income taxes (2,805) (6.03%) (2,384) (6.79%) (2,040) (6.58%)
CONSOLIDATED NET INCOME 8,634 18.55% 11,859 33.77% 6,906 22.28%
Less: Net income attributable to noncontrolling interests (62) (0.13%) (50) (0.14%) (82) (0.26%)
NET INCOME ATTRIBUTABLE TO SHAREOWNERS $8,572 18.42% $11,809 33.63% $6,824 22.02%
2011
Year Ending December 31
(In millions, except per share data)

2011 Operating Group Highlights
22.8%
27.7%
30.4%
10.8%
21.2%
2.2%
(15.1%)
Percent Contribution to Operating Income by Segment
North America
Latin America
Europe
Eurasia & Africa
Pacific
Bottling Investments
Corporate
Operating Income Totaled $10,154 million in 2011

Operating Group Contributions to Operating
Income (in millions)
$2,318
$2,815
$3,090
$1,091
$2,151
$224
$(1,533)
$(2,000)
$(1,000)
$-
$1,000
$2,000
$3,000
$4,000
NA LA Europe E & A Pac. Bott.
Inv.
2011 2010 2009
Source: 2011 Operating Groups at a Glance 10
Corp.

Consolidated Balance Sheets
11
Actual % Tot. Assets Actual % Tot. Assets Actual % Tot. Assets
ASSETS
CURRENT ASSETS
Cash and cash equivalents $12,803 16.01% $8,517 11.68% $7,021 14.43%
Short-term investments 1,088 1.36% 2,682 3.68% 2,192 4.50%
TOTAL CASH, CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS 13,891 17.37% 11,199 15.36% 9,213 18.93%
Marketable securities 144 0.18% 138 0.19% - -
Trade accounts receivable, less allowances of $83 and $48, respectively 4,920 6.15% 4,430 6.08% 3,758 7.72%
Inventories 3,092 3.87% 2,650 3.63% 2,354 4.84%
Prepaid expenses and other assets 3,450 4.31% 3,126 4.29% 2,226 4.57%
TOTAL CURRENT ASSETS 25,497 31.88% 21,579 29.59% 17,551 36.06%
LONG-TERM INVESTMENTS 8,374 10.47% 7,585 10.40% 6,755 13.88%
OTHER LONG-TERM ASSETS - total 3,495 4.37% 2,121 2.91% 1,976 4.06%
PROPERTY, PLANT AND EQUIPMENT - net 14,939 18.68% 14,727 20.20% 9,561 19.64%
GOODWILL 12,219 15.28% 11,665 16.00% 4,224 8.68%
INTANGIBLE ASSETS - net 15,450 19.32% 15,244 20.90% 8,604 17.68%
TOTAL ASSETS $79,974 100% $72,921 100% $48,671 100%
2009
(In millions, except par value)
2011 2010

Consolidated Balance Sheets
12
Actual % Tot. L & E Actual % Tot. L & E Actual % Tot. L & E
LIABILITIES AND EQUITY
CURRENT LIABILITIES
Accounts payable and accrued expenses $9,009 11.26% $8,859 12.15% $6,657 13.68%
Loans and notes payable 12,871 16.09% 8,100 11.11% 6,749 13.87%
Current maturities of long-term debt 2,041 2.55% 1,276 1.75% 51 0.10%
Accrued income taxes 362 0.45% 273 0.37% 264 0.54%
TOTAL CURRENT LIABILITIES 24,283 30.36% 18,508 25.38% 13,721 28.19%
LONG-TERM DEBT 13,656 17.08% 14,041 19.26% 5,059 10.39%
OTHER LIABILITIES 5,420 6.78% 4,794 6.57% 2,965 6.09%
DEFERRED INCOME TAX 4,694 5.87% 4,261 5.84% 1,580 3.25%
MINORITY INTEREST 286 0.36% 314 0.43% 547 1.12%
TOTAL LIABILITIES 48,339 60.44% 41,918 57.48% 23,872 49.05%
THE COCA-COLA COMPANY SHAREOWNERS' EQUITY
Common stock, $0.25 par value; Authorized - 5,600 shares;
Issued - 3,520 and 3,520 shares, respectively 880 1.10% 880 1.21% 880 1.81%
Additional paid-in capital 11,212 14.02% 10,057 13.79% 8,537 17.54%
Retained earnings (accumulated deficit) 53,550 66.96% 49,278 67.58% 41,537 85.34%
Other equity - total (2,703) (3.38%) (1,450) (1.99%) (757) (1.56%)
Treasury stock, at cost - 1,257 and 1,228 shares, respectively (31,304) (39.14%) (27,762) (38.07%) (25,398) (52.18%)
TOTAL EQUITY 31,635 39.56% 31,003 42.52% 24,799 50.95%
TOTAL LIABILITIES AND EQUITY $79,974 100% $72,921 100% $48,671 100%
2009
(In millions, except par value)
2011 2010

Consolidated Statements of
Cash Flows
13
2011 2010 2009
OPERATING ACTIVITIES
Consolidated net income $8,634 $11,859 $6,906
Depreciation and amortization 1,954 1,443 1,236
Stock-based compensation expense 354 380 241
Deferred income taxes 1,028 617 353
Equity (income) loss - net of dividends (269) (671) (359)
Foreign currency adjustments 7 151 61
Significant (gains) losses on sales of assets - net (220) (645) (43)
Other significant (gains) losses - net — (4,713) —
Other operating charges 214 264 134
Other items (335) 477 221
Net change in operating assets and liabilities (1,893) 370 (564)
Net cash provided by operating activities 9,474 9,532 8,186
INVESTING ACTIVITIES
Purchases of short-term investments (4,057) (4,759) (2,130)
Proceeds from disposals of short-term investments 5,647 4,032 —
Acquisitions and investments (977) (2,511) (300)
Purchases of other investments (787) (132) (22)
Proceeds from disposals of bottling companies and other investments 562 972 240
Purchases of property, plant and equipment (2,920) (2,215) (1,993)
Proceeds from disposals of property, plant and equipment 101 134 104
Other investing activities (93) (106) (48)
Net cash provided by (used in) investing activities (2,524) (4,405) (4,149)
(In millions)

Consolidated Statements of
Cash Flows
14
2011 2010 2009
FINANCING ACTIVITIES
Issuances of debt 27,495 15,251 14,689
Payments of debt (22,530) (13,403) (12,326)
Issuances of stock 1,569 1,666 664
Purchases of stock for treasury (4,513) (2,961) (1,518)
Dividends (4,300) (4,068) (3,800)
Other financing activities 45 50 (2)
Net cash provided by (used in) financing activities (2,234) (3,465) (2,293)
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS (430) (166) 576
CASH AND CASH EQUIVALENTS
Net increase (decrease) during the year 4,286 1,496 2,320
Balance at beginning of year 8,517 7,021 4,701
Balance at end of year $12,803 $8,517 $7,021
(In millions)

Financial Ratios
Liquidity Ratios
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Current Assets $25,497 $21,579 $17,551
Current Liabilities 24,283 18,508 13,721
Ratio 1.10 1.10 1.05 1.17 1.28
Current Ratio
TTM or MRQ
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Current Assets $25,497 $21,579 $17,551
Inventories 3,092 2,650 2,354
Current Liabilities 24,283 18,508 13,721
Ratio 0.80 0.80 0.92 1.02 1.11
Quick Ratio
TTM or MRQ
Source: TTM/MRQ Data via TheStreet; CCC Data via 2011 Form 10K
Current Ratio
2012 2011 2010 2009
Quick Ratio
2012 2011 2010 2009
15

Financial Ratios
Financial Leverage Ratios
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
EBIT $11,856 $14,976 $9,301
Interest Expense 417 733 355
Ratio 11.70 28.20 28.43 20.43 26.20
Interest Coverage Ratio
TTM or MRQ
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Total Debt $15,697 $15,317 $5,110
Total Equity 31,635 31,003 24,799
Ratio 0.74 1.10 0.50 0.49 0.21
Debt-Equity Ratio
TTM or MRQ
Debt-Equity Ratio
2012 2011 2010 2009
Interest Coverage
2012 2011 2010 2009
16

Financial Ratios
17
Profitability Ratios
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Net Income $8,572 $11,809 $6,824
Net Sales 46,542 35,119 30,990
Ratio 0.15 0.18 0.18 0.34 0.22
Net Profit Margin
TTM or MRQ
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Net Income $8,572 $11,809 $6,824
Total Assets 79,974 72,921 48,670
Ratio 0.10 0.10 0.11 0.16 0.14
TTM or MRQ
Return on Assets (ROA)
Net Profit Margin
2012 2011 2010 2009
2012 2011 2010 2009
ROA

Financial Ratios
18
Market Value Ratios
Period Ending: 12/31/2011 12/31/2010 12/31/2009
Company Industry
Price per Share $34.99 $32.89 $28.50
Earnings per Share 1.85 2.53 1.47
Ratio 11.7 18.9 18.9 13.0 19.4
Price/Earnings Ratio (P/E)
TTM or MRQ
2012 2011 2010 2009
P/E Ratio

The Coca-Cola
Company
Financial
Statement
Analysis
Industry Analysis
Business Plan
• Industry Overview
• Main Competitors
• Market Share
• Competitors Income
Statements
• Best Demonstrated
Practices
• SWOT Analysis
• Porter’s 5 Forces

Industry Overview
20
Beverages – Soft Drinks – Consumer Goods
• Non-Alcoholic Ready-to-Drink Segment
• Concentrated
• Dominated by KO and PEP

Main Competitors
• PepsiCo, Inc. (NYSE: PEP)
– Market Cap: $105.45B
– Employees: 297,000
– Revenue per Employee (TTM): $221,199
• Dr. Pepper Snapple Group, Inc. (NYSE: DPS)
– Market Cap: $8.95B
– Employees: 19,000
– Revenue per Employee (TTM): $314,368
Source: Yahoo! Finance; Nestlé Data via SIX Swiss Exchange 21
• Nestlé (SIX: NESN.VX)
— Market Cap: $198.60B
— Employees: 328,000
— Revenue per Employee (TTM): $291,629

2011 Global Market Share
51%
22%
15%
12%
Coca-Cola
PepsiCo
Dr. Pepper Snapple Group
Other
Source: Ad Age 22

Actual % Rev Actual % Rev Actual % Rev Actual % Rev
NET OPERATING REVENUES $66,504 100% $5,903 100% $46,542 100% $39,650 100%
Cost of goods sold (31,593) (47.51%) (2,485) (42.10%) (18,216) (39.14%) (18,008) (45.42%)
GROSS PROFIT 34,911 52.49% 3,418 57.90% 28,326 60.86% 21,923 55.29%
Selling, general and administrative expenses (25,145) (37.81%) (2,268) (38.42%) (17,440) (37.47%) (14,875) (37.52%)
Other operating charges (133) (0.20%) (117) (1.98%) (732) (1.57%) (375) (0.95%)
OPERATING INCOME 9,633 14.48% 1,024 17.35% 10,154 21.82% 7,061 17.81%
Total Other Income/Expenses Net 57 0.09% 15 0.25% 1,702 2.76% 1,518 3.83%
EARNINGS BEFORE INTEREST AND TAXES 9,690 14.57% 1,039 17.60% 11,856 25.47% 8,006 20.19%
Interest Expense (856) (1.29%) (114) (1.93%) (417) (0.90%) (412) (1.04%)
INCOME BEFORE INCOME TAXES 8,834 13.28% 925 15.67% 11,439 24.58% 7,715 19.46%
Income taxes (2,372) (3.57%) (320) (5.42%) (2,805) (6.03%) (1,805) (4.55%)
CONSOLIDATED NET INCOME 6,462 9.72% 606 10.27% 8,634 18.55% 5,947 15.00%
Less: Net income attributable to noncontrolling interests (19) (0.03%) - - (62) (0.13%) (54) (0.14%)
NET INCOME ATTRIBUTABLE TO SHAREOWNERS $6,443 9.69% $606 10.27% $8,572 18.42% $5,903 14.89%
2011
Years Ending December 31
(In Millions)
2011
PEP
2011 2011
DPS KO Industry Avg.
Competitor’s Income Statements
Source: PEP and DPS 2011 Annual Reports 23

Best Demonstrated Practices
24
$46,542 100% $39,650 100% $46,542 100%
(18,216) (39.14%) (18,008) (45.42%) (18,216) (39.14%)
28,326 60.86% 21,923 55.29% 28,326 60.86%
(17,440) (37.47%) (14,875) (37.52%) (17,440) (37.47%)
(732) (1.57%) (375) (0.95%) (375) (0.81%)
10,154 21.82% 7,061 17.81% 10,511 22.58%
1,702 2.76% 1,518 3.83% 1,702 3.66%
11,856 25.47% 8,006 20.19% 12,213 26.24%
(417) (0.90%) (412) (1.04%) (417) (0.90%)
11,439 24.58% 7,715 19.46% 11,796 25.34%
(2,805) (6.03%) (1,805) (4.55%) (1,805) (3.88%)
8,634 18.55% 5,947 15.00% 9,991 21.47%
(62) (0.13%) (54) (0.14%) (54) (0.12%)
$8,572 18.42% $5,903 14.89% $9,936 21.35%
2011 2011
BDP
2011
KO Industry Avg.
NET OPERATING REVENUES
Cost of goods sold
GROSS PROFIT
Selling, general and administrative expenses
Other operating charges
OPERATING INCOME
Total Other Income/Expenses Net
EARNINGS BEFORE INTEREST AND TAXES
Interest Expense
INCOME BEFORE INCOME TAXES
Income taxes
CONSOLIDATED NET INCOME
Less: Net income attributable to noncontrolling interests
NET INCOME ATTRIBUTABLE TO SHAREOWNERS
Years Ending December 31
(In Millions)
Current Return on Sales 18.42%
Best Demonstrated Practices 21.35%
Improvement on Proft Margin 2.93%
Profit Margin Increased By 15.90%

SWOT Analysis
Strengths
• Brand recognition
• Customer loyalty
• Worldwide network of
bottlers/distributors
• Geographic diversity
• Market leader
Opportunities
• 2020 Vision
• Expansion in new & existing
markets
• Potential for acquisitions
Weaknesses
• Relatively established in the
markets it operates in
• Growing health-conscious
consumers
• Not many sub-industries in the
beverage market that Coca-Cola
does not operate in
Threats
• PepsiCo
• Strong competition in all
geographic regions
• Higher commodity prices
• Battle against obesity
2

5 Forces Analysis
Intensity of Rivalry Amongst Competitors
HIGH
Threat of Substitutes
MODERATE-HIGH
Bargaining Power of Buyers
MODERATE
Threat of New Entrants
LOW-MODERATE
Bargaining Power of Suppliers
LOW-MODERATE
26

The Coca-Cola
Company
Financial
Statement
Analysis
Industry Analysis
Business Plan
• 2020 Vision
• How Do We Grow?
• Greatest Opportunity
• Top 10 Markets of 2011
• 2011 Market Share
• 2020 Projected Market
Share
• The Coca-Cola
Company in 2020
• Conclusion

2008:
$95B
2020:
$200B
2020 Vision
1.8B
Servings
Consumed Daily
3B+
Servings
Consumed Daily
28
System-wide Revenues

How Do We Grow?
• $12 billion over this decade (2010-2020)Africa
• $6 billion over five years (commencing in 2010)Mexico
• $1 billion over five years (commencing in 2011)Philippines
• $6 billion over five years (commencing in 2012)Brazil
• $5 billion by 2020 (commencing in 2012)India
• $5 billion over 10 years (commencing in 2012)Middle East
• $3 billion over five years (commencing in 2012)Russia
• $4 billion over the next three years (commencing in
2012)China
$30B+ invested to support anticipated growth

Greatest Opportunity
China
• Invest $4 billion with bottling partners Swire Beverages Ltd
and COFCO Coca-Cola Beverage Co. over three years from
2012
• More bottling plants, buy trucks, expand distribution
infrastructure, and add coolers
• Double-digit growth in unit case volume 9/10 consecutive
years
• Expected to become KO’s #1 market, passing Mexico and US
• Price increases due to ability of consumer to afford higher
priced products
30

Top 10 Markets of 2011
0.55
0.55
0.58
0.60
0.64
0.96
1.9
2.1
3.4
5.5
Spain
Turkey
Argentina
India
Germany
Japan
Brazil
China
Mexico
U.S.
Top markets for all Coca-Cola
products in 2011 (Cases in Billions)
1 Case = 24 8oz servings
#3
Source: CNN Money 31

2011 Market Share
15%
4.4%
80.6%
China’s Total Beverage Market
Coca-Cola Pepsi Other
Source: Euromonitor International
• Total market = 14B unit cases (2.1B
is 15% of 14B)
• The Chinese beverage market grew
by approximately 3% in 2011
• At an increase of 3% per year, and
more than doubling unit case
volume from 2.1B to 5.6B by 2020
(becoming #1 mkt), what would
Coke’s market share look like?
32

2020 Projected Market Share
Year Total Market (in unit cases) KO's Total Market Share
2011 14,000,000,000 15.0%
2012 14,420,000,000
2013 14,852,600,000
2014 15,298,178,000
2015 15,757,123,340
2016 16,229,837,040
2017 16,716,732,151
2018 17,218,234,116
2019 17,734,781,139
2020 18,266,824,574 30.7%
Assumptions: China’s total beverage market increases at 3% per
year; China overtakes U.S. and Mexico to become KO’s #1 market
with estimated sales of 5.6B unit cases by 2020
• 2011 NR from unit case sales = $2.4B (44% of
Pacific group’s NR)
• 2011 NR per unit case = $1.14 USD (2.4B/2.1B)
• Assuming $1.14 NR/unit case in 2020, not
adjusted for unforeseeable price
increases/decreases, 2020 NR from unit case
sales = $6.4B (5.6B * $1.14)
• 2011 to 2020 increase in NR from unit case
sales = 166.7% ((6.4-2.4)/2.4)
• An approx. increase of 18.5% per year
(166.7/9)
(2.1B uc)
(5.6B uc)
33

The Company in 2020
• China is only 1 of 206 countries that contribute
to The Coca-Cola Company’s net revenues
• TCCC is just one segment of the Coca-Cola
System discussed earlier
• No definitive information was available to
project 2020 Bottler & Customer revenues
• What would TCCC’s Income Statement look
like in 2020 compared to 2008 and 2011?
34

2008 vs. 2020 Income Statement
Source: 2008 Income Statement via StockAnalysisOnNet
2020 % Revs are taken from 2011 Income
Statement as Best Estimate
NET OPERATING REVENUES $31,944 100% $63,888 100% $46,542 100%
Cost of goods sold (11,088) (34.71%) (25,006) (39.14%) (18,216) (39.14%)
GROSS PROFIT 19,902 62.30% 38,882 60.86% 28,326 60.86%
Selling, general and administrative expenses (11,358) (35.56%) (23,939) (37.47%) (17,440) (37.47%)
Other operating charges (313) (0.98%) (1,003) (1.57%) (732) (1.57%)
OPERATING INCOME 8,231 25.77% 13,940 21.82% 10,154 21.82%
Total Other Income/Expenses Net 1,070 3.35% 1,763 2.76% 1,702 2.76%
EARNINGS BEFORE INTEREST AND TAXES 9,301 29.12% 16,272 25.47% 11,856 25.47%
Interest Expense (355) (1.11%) (575) (0.90%) (417) (0.90%)
INCOME BEFORE INCOME TAXES 8,946 28.01% 15,704 24.58% 11,439 24.58%
Income taxes (2,040) (6.39%) (3,852) (6.03%) (2,805) (6.03%)
CONSOLIDATED NET INCOME 6,906 21.62% 11,851 18.55% 8,634 18.55%
Less: Net income attributable to noncontrolling interests (82) (0.26%) (83) (0.13%) (62) (0.13%)
NET INCOME ATTRIBUTABLE TO SHAREOWNERS $6,824 21.36% $11,768 18.42% $8,572 18.42%
2008 2020 2011
Years ending December 31
(In millions)
35

“The FUTURE of the world
belongs to 2 groups:
…those that can grow, and
those that cannot grow…
Those that don’t grow will go into oblivion.”
- CEO Muhtar Kent
36

Sources
• Reports
– The Coca-Cola Company 2010 Form 10K
– The Coca-Cola Company 2010 Annual Review
– The Coca-Cola Company 2011 Form 10K
– The Coca-Cola Company 2011 Annual Review
– 2011 Operating Groups at a Glance
– PepsiCo 2011 Annual Report
– Dr. Pepper Snapple Group 2011 Annual Report
• Websites
– The Coca-Cola Company: http://www.coca-cola.com
– The Coca-Cola Company Corporate: http://www.thecoca-colacompany.com
– Thomson Reuters Streetevents: http://www.streetevents.com
– The Street, KO: http://www.thestreet.com/quote/KO.html
– Wikinvest, KO: http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)
– CNN Money, Muhtar Kent’s New Coke: postcards.blogs.fortune.cnn.com/2012/05/10/500-coca-cola-
muhtar-kent/?iid
– Yahoo! Finance: http://finance.yahoo.com
– Google Finance: http://www.google.com/finance
– Ad Age: http://www.adage.com
– StockAnalysisOnNet: http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co
37

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