The idea of sports business is becoming a contemporary perception, but the process has daunting effects. Sports is changing from being a talent to business enterprise opportunity. Many people aim at becoming a Sports Thread Licensee to achieve their dreams in life. A Sports Thread Licensee offers the ability to generate significant income by capturing part of the multi-billion dollar social media and sports industries.

1. Rafael Jovet-Ramos
SPT-700 SBJ Presentation

2. Main themes
 The idea of sport business is becoming a
contemporary idea but the process has daunting
effects
 Meeting the bare necessities of getting a start-up
off the ground into admirable manageable steps
has been challenging
 Martial arts promoter, One Championship is the
biggest sports property in Asia

3.  Sports is changing from being a talent to
business enterprise opportunity
 Many people aim at becoming a Sports
Thread Licensee to achieve their dreams in
life
 A Sports Thread Licensee offers the ability to
generate significant income by capturing part
of the multi-billion dollar social media and
sports industries

4.  Chatri Sityodtong is the martial arts
promoter, an entrepreneur behind One
Champion
 Chatri, a former MMA fighter with an MBA
from Harvard wants to take sport business to
new level in Asia.
 One Championship as a leading sports media
property, its events are live broadcasted in 75
counties of Asia.

5.  Chatri believes Asia has been a home of
martial arts for years, an opportunity to
become the first a multi-billion sports
property in Asia (Mai, 2016).
 One Championship will rival the English
Premier League or NFL in the future in terms
of value
 The population of Asia of 4.1 billion people
provides a great opportunity following Asia as
the world’s biggest media market but lacks a
multi-billion dollar sports property

6.  One Championship business aims to be in 2
billion homes something that will give the
business a market boost
 English Premier League is one of the leading
sports media but it is popular in North
America
 One Championship is anticipated to be bigger
than the English premier league and as the
Chair Chatri puts it, it will be the first multi-
billion dollar sports property in Asia.

7.  Chatri anticipates MMA will conquer Asia due
to its richness in a history of sports across its
various cultures.
 Sport is a tool for development by generating
income from sports-related services and
sales (Weinberg & McDermott, 2002).
 Sport development supports business growth,
entrepreneurship, and job creation
 Sports also fosters universal values as well as
encouraging competitive value

8.  Establishment of One Championship will
assist governments and public institutions to
integrate intellectual property (IP) and sports
 Raising awareness of the relevance of IP to
sports as an enterprise is important as
asserted by Westerbeek and Smith (2002).
 One Championship will ensure capacity
building for sports bodies, businesses, and
sports managers

9.  The intellectual property in sports is the
source of commercial relationship in the
world of sport as asserted by Ievleva and
Terry (2008).
 Sports offer huge potential as a promoter of
economic development
 The economic importance of intellectual
property and sports lead to business ideas

10.  Chatri believed in this business idea
to come up with One Championship
 Sports business has offered many
people jobs from sports companies
all over the world
 Martial arts will attract a huge
spectatorship across Asia hence the
growth of One Championship.

11.  Keeping up with the Asian market pose a
challenge to One Championship
 Chatri believes just like cricket works in India,
England, and Australia while football is popular
in North America, also martial art will do in Asia.
 One Championship will limit its market to Asia
because of geographical, cultural, and
socioeconomic boundaries of martial arts in Asia

12.  Asian 4.1 billion people is more than half the
world’s population, this is a great market to
conquer (Mai, 2016).
 Because most sports cannot traverse
boundaries, One Championship has an
opportunity to dominate Asian market
 One Championship is capable of expanding
its market beyond that of Asian

13.  The events One Championship hosts
increases yearly from 24 in the current year,
36 and 48 within three years.
 This is huge growth at a rate of 100-200%
each year signifying bigger market conquer
 One Championship hopes to join a major
stock exchange with more operational offices
in Singapore, Bangkok, and Shanghai.

14.  One Championship’s control of Asian market
depicts its success
 Chatri reported they have a market share of
about 90% in the region, unlike their
competitor UFC that unsuccessfully tried to
enter Asian market.
 Sources report that China’s Wanda Group will
buy UFC. This will increase market share for
One Championship.

15.  As a successful enterprise, One
Championship business has garnered the
interest of sponsors like Disney, Yahoo, and
Under Armour
 Other Chinese sports media players are
willing to invest with One Champion business
 The valuation of One Championship
enterprise shows great expansion and over
100% growth, therefore it is a success sport
business entity.

16.  Sports has become a worldwide language
whose practices have widespread impacts
 Most importantly, business sports is a
powerful tool for progress and development
 Particularly, using sports as a business is one
way that promotes sustainable development
through income generation.

17.  One Championship is one powerful tool for
generating income
 Due to the world’s socio-cultural activities, it
provides an appropriate market for One
Championship to realize its goal.
 Owing to One Championship geographical
region, its growth activities already depict its
success.

18.  Mai, HJ. (2016). One Championship Aims To Become
Asia’s First Multi-Billion Dollar Sports Media Property.
Retrieved from:
http://www.sportsbusinessdaily.com/Global/Issues/2
016/05/20/Leagues-and-Governing-Bodies/One-
Championship-MMA.aspx. Web 25th, July, 2016.
 Westerbeek, H., & Smith, A. (2002). Sport business in
the global marketplace. Springer.
 Weinberg, R., & McDermott, M. (2002). A comparative
analysis of sport and business organizations: Factors
perceived critical for organizational success. Journal
of Applied Sport Psychology, 14(4), 282-298.
 Ievleva, L., & Terry, P. C. (2008). Applying sport
psychology to business.International Coaching
Psychology Review, 3(1), 8-18.