Introduction to the "Open Innovation in SMEs" workshop, held by Barbara Andreani, Enterprise Europe Brussels c/o Impulse.brussels

1. “Open Innovation in SMEs”
Including low-tech SMEs
Enterprise Europe Brussels
19.11.2013

2. Agenda
• Enterprise Europe Brussels
• Why another workshop on
Open Innovation?
• Innovation : a definition
• Innovation = Technology?
• Social Innovation
• Innovation : just a buzz?
• Innovation culture in SMEs

3. Enterprise Europe Network ID Card
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Name: Enterprise Europe Network
Surname: Business Support on Your Doorstep
Date of birth: 01/01/2008
Place of birth: Europe
600 partner organisations in
Nationality: Global
54 countries
Issued by: European Commission

4. Enterprise Europe Brussels
Enterprise Europe Brussels is the local gateway to
doing business abroad, accessing European funding,
driving innovation and increasing your competitiveness
in new markets.
Our services in a nutshell:
 Going international
 Technology transfer & innovation
 Business, R&I & technology watch
 Match-making support to successful B2B events
 Access to finance
 Research funding
 Advice on EU law and standards
 Intellectual property and patents
 Speak up on EU law

5. Why another workshop on
Open Innovation?
 OI is not for SMEs,
especially if they are lowtech SMEs
 SMEs have a role to play in
OI ecosystems, but they get
the backseat.
 OI is only for
multinationals, having
adequate resources to
allocate
 Establish a culture of
innovation in SMEs

6. Innovation : a definition
• ..is creativity with a job to do
• …is people creating value by
implementing new ideas
• …is the process of taking those
ideas to market or to usefulness
• …concerns the search for and the
discovery, experimentation,
development, imitation and adoption
of new products, new processes
and new organizational set ups
• …is anything that provides a new
perceived benefit to a customer
or employee
• … is …..

7. Innovation : a definition
“Genius is
1% inspiration
&
99 % perspiration”
Innovation involves
more than just great
ideas.

8. Innovation : a definition
“Invention is the
instantaneous
creation of an idea.
Innovation is the
process that
converts that idea to
a marketable
product/service and
takes it to the market
place..”

9. Innovation = Technology ?
Technology or R&DI
results have per se’ no
economic value IF they
never reach the market.
A technology, a product
or a service has value if
the client/user can take
benefit / use / exploit it

10. Social Innovation
• …is about new ideas that
work to address
pressing unmet needs
• … innovations that are
both social in their ends
& in their means
• …is new ideas (products,
services & models) that
simultaneously meet
social needs (more
effectively than
alternatives) & create
new social relationships
or collaborations
•
(Open Book of Social Innovation, Murray,
Calulier-Grice and Mulgan, March 2010)

11. Innovation : just a buzz?
NO !!!
• Many SMEs face severe
commoditization
pressure in their markets
• Innovation => new ways
to create value for
customers

12. Innovation culture in SMEs
• Sometimes SMEs DO have
an (open) innovation culture
but are NOT aware of it
• Innovation =
product innovation
• Innovation is BUSINESS
MODEL

13. Stay tuned!
www.brusselsnetwork.be
LinkedIn Group
@EuropeBrux
E-newslettre

14. Enterprise Europe Brussels
www.brusselsnetwork.be
Ms Barbara Andreani
ban@bea.irisnet.be
Phone: 02/422 00 21
impulse.brussels
Tour & Taxis
Av. du Port 86C, boîte 211
1000 Bruxelles