Overview of digital asset management - What to expect in DAM/MAM Some insights, trends.

1. Focus: Context
Digital content management
Digital content distribution and consumption
Integration areas
Web 2.0 enablement
Off focus:
Media compression/de-compression techniques
Encoder/Decoder algorithms (Codecs)
Container formats
Slide 1

2. Digital media
Based on perception, digital media can be:
 Video content
 Audio content
 Images (photos)
 Documents

3. Digital asset ingestion
Create
Collect
Purchase
•Media editing
•Workflow for ingesting the content into repository

4. Digital asset management
Metadata
Faster Digital content
search Access
repository
patterns Reporting and
Content Statistics
Organization
•Intelligent search
•Mine the usage patterns
•Thumbnail creation
•Resource sharing and collaboration

5. Digital asset rights management
Restrictions
management
Copyright
protection
Conditional
Access
•Authorized access
•Encrypted content distribution
•Player dependency

6. Digital content distribution
Streaming Web Peer-Peer
Server Server Distribution
•Stream can be encrypted
•Download and play
•Client bandwidth detection
•Peer-Peer can reduce burden on server

7. Digital content consumption
Desktop
player
Mobile
media
Web player
player
•Capability to play streamed media
•Server connectivity to play streamed media
•Capability to play downloaded media
•Capability to understand digital restrictions applied on
media
•Handset support to play media (streamed and
downloaded)

8. Digital content flow – Big picture
Digital asset
Content acquisition Distribution Consumption
management
Content Media server
Repository Web
Asset Video player
Online Management
Near line and Web APIs Security/
(Video, Music, Photos)
Offline Encryption
(DRM
Digital content
Framework)
Mobile Mobile
Non-DRM Adapter Video player
repository Non DRM
Web server
(Prog. download)
Content
metadata
Rights Widgets
Management/
CAS Video player
Server
Web services (Web server)
Various sources BSS and CRM integration services Content distribution networks Syndication

9. Blocks
Web
browser
Content Ingestion
Content management STB
(Assets, Restrictions)
Content delivery
Slide 9

10. Media streaming
 Progressive download
 Download and play
 Streaming
Some terminology:
 Broadcast
 Unicast
 Multicast

11. Some names
Media servers
 FMS/FMIS on Flash player and Flash Lite 3.0
 OpenIPMP
 Red5
 Helix
 WMS
 WowZa MS
 VLC
DRMS
 FMRS
 Ugly betty
 Windows DRM
 Helix DRM

12. Video player features that can go to DAM
 Personal video recording
 EPG
 Playlist management
 Subtitle repository
 Connectivity across DAMs in different regions
 Ad management
 Pre-roll, Post-roll, In-stream management
 Ad overlays
 Timeline management

13. Web 2.0 enablement
Collaboration Trackback
Communication
Feed generation Image hotspots
User
contribution
Notifying Feed aggregation Video hotspots
Community
Web Rating Bookmarking Driven
Accessible
Posting Voting Content syndication
Forwarding Player syndication
Information
Creativity Sharing
Sharing
User
Collective
participation
intelligence

14. Content distribution networks
10 Gbit/s network backbone and 100
Gbit/s central server capacity
Vs Edge
10 servers are moved to 10 strategic edge Server
locations
Origin Edge
Server Server
Edge
Server

15. Trends
 Social networking (Web 2.0)
 Mobile consumption (Flash Lite 3)
 Cloud services (WowZa MS)
 News and Media enterprise (Upload breaking news content)
 Targeted Ads
 Targeted content
 User generated content
 Player syndication
 Content syndication
 Playlist syndication