2. Introduction
Within the world of business, the main
“responsibility” for corporations has
historically been to make money and
increase shareholder value.
Corporate social responsibility (CSR) is also
often referred to as business responsibility
and an organization's action on
environmental, social and economic issues.
3. Meaning of CSR
My own definition is that CSR is about how
companies manage the business processes to
produce an overall positive impact on society.
Corporate Social Responsibility is the
continuing commitment by business to behave
ethically and contribute to economic
development while improving the quality of life
of the workforce and their families as well as of
the local community and society at large.
4. Why CSR is Important?
• It helps to improve company's image and
reputation.
• It has moral obligation to society.
• It helps to gain competitive advantage.
• It helps to keep employs motivated loyal and
satisfied.
• It helps to keep the customers loyal.
• It helps in financial beneficial to the company.
• It helps in the increment of the more
shareholders.
5. Examples of CSR
• Infosys technology in India:
• ITC limited:
• Airtel:
• NTPC
6. Challenges to CSR in India
• Lack of community participation in csr
activities.
• Issues of transparency.
• Need to build local capacities.
• Non availability of well organized NGO.
• Non availability of clear CSR guidelines.
• Narrow perception towards csr initiatives.
• Lack of consensus on implementing csr
issues.
• Visibility factor.
8. Triple bottom line
Triple bottom line is applied in the field of
sustainable development. It can be conceptually
considered being three constituent parts: economic,
environmental and social aspects.
“The triple bottom line focuses corporations not just
on the economic value they add, but also on the
environmental and social value they add.
At its narrowest, the term ‘triple bottom line’ is used
as a framework for measuring and reporting
corporate performance against economic, social
and environmental parameters
9. Business benefits of CSR
• A good reputation makes it easier to recruit
employees.
• Employees may stay longer, reducing the costs and
disruption of recruitment and retraining.
• Employees are better motivated and more productive.
• Understanding the wider impact of your business can
help you develop new products and services.
• CSR can make you more competitive and reduces
the risk of sudden damage to your reputation (and
sales). Investors recognize this and are more willing to
finance you.
10. Arguments
• Against
1. Contrary to the objective of the
business.
2. Inefficiency in the system.
3. Effect of business values.
11. Contd.
• For
1. Business is a part of society.
2. Avoidance of govt. regulations.
3. Long term self-interest of business.
12. Conclusion
• In today scenario CSR is the basic
necessity for every business if it wants to
enjoy the sustainable position in the
market.
• But still there are some issues that a
business has to face while initiating CSR
activities.
13. Recommendations
• Csr as a subject should be made
compulsory at business schools.
• Rulers areas should be given first
preference than urban areas when csr is
to be initiated
• Awareness should be created among the
general public regarding csr
• Rewards should be given to corporate
houses who initiates the csr.
