1. Research Methodology and
Fundamentals of MR

2. Marketing & Strategic Overview
•
Widespread awareness & continual growth
•
Annualized marketing spend
•
First entrant in DTH category
•
Key Competitors

3. Background & Role of the
Research

As of 31st October, 2012 Dish TV had about 13million customers.

Asia’s largest satellite television provider.

Least waiting time and quick response

Customer Oriented

4. Objectives
Business objective
Research Objective
Customer Satisfaction
Recommend best practice model
Calling script
Database assurance

5. Suggested approach &
Research Targets
Qualitative approach : One to one discussion
Quantitative approach : Questionnaires

6. Reporting Requirements
Report : Hard copy & PPT
Time : Between November & December.
Budget : 2lacs

7. THANK YOU !!!