Case Study: Talent Management

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• Use the image of Sharapova to
promote sports among women in
developing countries. (Bangladesh ,
Peru, Somalia etc)
• To tap and nurture talent from
Baltic region in Russia.
• Take advantage of her fame and
promote the sport amongst
children at an early age.
• What can also be done is, use her presence in Asia &
African continents where the main focus is on other
games, is like cricket and there is a shortage of
academies to find and nurture such talent.

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