SEO(Search Engine Optimization) On Page and Off Page Factor

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ACKNOWLEDGEMENT
Our Sincere thanks to Head of the Department Prof. Rakesh D. Vanzara for
mounding our thoughts and vision towards this subject. We appreciate his concern
and interest regarding the project. His words of advice prior to leaving for the project
helped us a great deal during the project.
We would like to thank Prof. Ravindra Modi and all persons who have end
favored us from the learning and processing the knowledge during project work.
With immense pleasure I would like to present this report on the project
assignment of “SEO”.
We are thankful to all that helped us lot for to complete project successfully
and for providing valuable guidance throughout our project work. So we take this
opportunity to thanks all the people who helped us for project and report.
Mr. RAHUL SONGIRE (13012022015)

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ABSTRACT
Search engine optimization affects the presence or appearance of a website in the first
page of a search engine. The visibility of a website can be paid or unpaid, but
generally if a website wants to appear in the top position after an organic search then
search engine optimization is the most important strategic tool to use. The whole
internet marketing strategy circles around the SEO. The search optimization processes
try to follow the working pattern of all the search engines and more specifically try to
consider the algorithm used in search engines.

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Contents
1. INTRODUCTION...................................................................................................1
1.1 Overviewof Project...............................................................................................1
1.1.1 Why does every website need SEO?....................................................................1
1.1.2 Website.........................................................................................................2
1.1.3 Search engine compatible XML site maps. ...................................................2
1.1.4 Page Title are H1 tag by default....................................................................3
1.1.5 Alt tag options for all images. .......................................................................3
1.1.6 Images are optimized and have dimensions parameters. ..............................3
1.1.7 Low load time...............................................................................................3
1.1.8 Adding Meta description tags to each individual page..................................3
1.1.9 Nested navigation. ........................................................................................3
1.1.10 Adding hyphens between blank words in page names...................................3
1.1.11 Ease of updating. ..........................................................................................4
1.1.12 All content is HTML and index ....................................................................4
1.1.13 Name pages with keywords...........................................................................4
1.2 Scope of Project.....................................................................................................4
1.3 Purpose of Project.................................................................................................4
2. FEASIBILITY ANALYSIS.........................................................................................5
2.1 Technical Feasibility..............................................................................................5
2.2 Operational Feasibility..........................................................................................5
2.3 Implementation Feasibility....................................................................................5
2.4 Economic Feasibility..............................................................................................5
3. HARDWARE & SOFTWARE REQUIREMENT...................................................6
3.1 Server Side ............................................................................................................6
3.1.1 Hardware Requirement During Development Time:.......................................6
3.1.2 Software Requirements during Development Time ........................................6
3.2 Client Side .............................................................................................................6
3.2.1 Hardware Requirement during Development Time:.......................................6
5. PROJECT PLANNING...........................................................................................8
5.1 SCHEDULE OF PROJECT.............................................................................8
6. UML DIAGRAMS...................................................................................................9
6.1 Use Case Diagram............................................................................................9
6.2 Class Diagram................................................................................................10
6.3 Activity Diagram............................................................................................11
6.4 SEO Flow Chart.............................................................................................12

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6.5 Data Flow Context Diagram................................................................................13
7. USERMANUAL.......................................................................................................14
7.1 Screenshots with Explaination.............................................................................14
7.1.1 What is Search Engine ?................................................................................14
7.1.2 Search engine compatible XML site maps .....................................................15
7.1.3 Page H1, H2, H3 tag are Most Important......................................................16
7.1.4 What Are Meta Tags?...................................................................................17
7.1.5 Title Tag........................................................................................................18
7.1.6 Meta Alt tag.................................................................................................19
7.1.7 Robots Meta Tag..........................................................................................20
7.1.8 Meta Keyword...............................................................................................21
7.1.9 on-Page Optimization....................................................................................22
7.1.10 Site factors...................................................................................................23
7.1.11 Off Page Optimization.................................................................................24
7.1.12 Domain factors ............................................................................................25
7.1.13 Directory Submission..................................................................................26
7.1.14 Google Analytics Tools ................................................................................27
7.1.15 Google AdWords Keyword Tool..................................................................28
7.1.16 Submit sitemap.xml in Google Webmaster..................................................29
7.1.17 Page Ranking ..............................................................................................30
7.2 Software Installation Steps for Wordpress ..........................................................32
7.2.1 Wampserver..................................................................................................32
8. CONCLUSION AND FUTURE WORK ...................................................................48
8.1 Conclusion...........................................................................................................48
8.2 Future Work .......................................................................................................48
9 ANNEXURE..............................................................................................................49
9.1 References ...........................................................................................................49
9.2 Tool and Technology for Wordpress....................................................................49
9.3 About Organization.............................................................................................50
9.4 ABOUT COLLEGE ............................................................................................51

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Index of Figures
Figure 1 UseCase Diagram..............................................................................................9
Figure 2 Class Diagram ................................................................................................10
Figure 3 Activity Diagram ............................................................................................11
Figure 4 SEO Flow Chart Diagram...............................................................................12
Figure 5 Data Flow Context Diagram ...........................................................................13
Figure 6 XML Site Map................................................................................................15
Figure 7 H1,H2,H3........................................................................................................16
Figure 8 ShowMeta Tag On Google .............................................................................17
Figure 9 Show Different Title each and every page......................................................18
Figure 10 Image Optimization ( Alt tag) .......................................................................19
Figure 11 No Index FollowRobots.txt...........................................................................20
Figure 12 Show Keyword with View Page Source.........................................................21
Figure 13 Submit Your Website On Directory..............................................................26
Figure 14 Website Tracking Dashboard .......................................................................27
Figure 15 Finding Your Best Keyword For Your Business ...........................................28
Figure 16 Submit Your Site Map On Goole Webmaster...............................................29
Figure 17 Choose Your Wampserver............................................................................33
Figure 18 Installing Wampserver..................................................................................34
Figure 19 Accept Agreement.........................................................................................35
Figure 20 Choose Your Path Destination......................................................................36
Figure 21 Create Desktop Icon......................................................................................37
Figure 22 Click On Install Button.................................................................................38
Figure 23 Extract All file in your Desktop Path ............................................................39
Figure 24 Explore Wampserver....................................................................................40
Figure 25 Finishing Installation....................................................................................41
Figure 26 Installation Complete Screen........................................................................42
Figure 27 Launch Wampserver....................................................................................43
Figure 28 Download the WordPress tool.......................................................................44
Figure 29 Extracting the WordPress.rar in "htdocs" folder.........................................44
Figure 30 phpMyAdin for the creation of Database......................................................45
Figure 31 Dashboard for opening WordPress...............................................................46
Figure 32 Run and install the WordPress .....................................................................46
Figure 33 WordPress confirmation module ..................................................................47

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Index of Table
Table 1 Hardware Requirement- Server side..................................................................6
Table 2 Software Requirement- Server side....................................................................6
Table 3 Software Requirement – Client Side...................................................................6
Table 4 Waterfall Model.................................................................................................7
Table 5 Schedule of Project.............................................................................................8

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1. INTRODUCTION
1.1 Overview of Project
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid)
search engine results. SEO encompasses both the technical and creative elements
required to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites
link to you on the web. Sometimes SEO is simply a matter of making sure your site
is structured in a way that search engines understand. SEO isn't just about building
search engine-friendly websites. It's about making your site better for people
Search Engine Optimization (SEO) offers an affordable entry point
for marketing your website and an effective way to promote your business
online. Search Engine Optimization (SEO) makes for a long term solutions.is your
access to sustained free traffic and a source of building brand name and company
reputation.
1.1.1 Why does every website need SEO?
The majority of web traffic is driven by the major commercial search engines,
Google, Bing, and Yahoo!. Although social media and other types of traffic can
generate visits to your website, search engines are the primary method of navigation
for most Internet users. This is true whether your site provides content, services,
products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for
what you offer. Search engines are the roadways that make this happen. If search
engines cannot find your site, or add your content to their databases, you miss out on
incredible opportunities to drive traffic to your site

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How Search Engines Work?
When you get to the really sharp end of SEO, with lots of sites vying for the top
places on highly competitive terms, SEO professionals invest a great deal of time
running tests and analysing data to try and work out how the search engine
algorithms work (from week to week). That specific time-based intelligence doesn’t
concern us here, but obviously it pays to have some insight into how search engines
in general work, and it’s actually fairly straightforward!
The important thing to do is simply to understand the goal of a search engine, which
is simply to provide the best possible match of results for a search term. And imagine
that there’s a team of people somewhere trying to tweak the system to produce better
results than yesterday
1.1.2 Website
A website is a collection of web pages, typically common to a particular domain
name or sub domain on the Wo r l d Wide We b on the Internet. A web page is a
document, typically written in HTML, that is almost always accessible via
HTTP, a protocol that transfers information from the website's server to display in
the user's web browser.
A Static Website is one that has content that is not expected to change frequently and
is manually maintained by some person or persons using some type of editor
software
A Dynamic Website is one that has frequently changing information or interacts with
the user from various methods ( HTTP cookies or database variables )
1.1.3 Search engine compatible XML site maps.
XML sitemaps make it easier for search engine crawlers to see the depth of your
website and keep track of changes, such as new pages being added or deleted. By
publishing your sitemap, by default we let search engines know which pages have
changes, without making them to crawl each and every one.

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1.1.4 Page Title are H1 tag by default.
As search engines crawl websites, they rate the importance of site content based on
which HTML tags they are under. The H1 tag ranks as the the most important,
making your title the top ranking piece of content on the page.
1.1.5 Alt tag options for all images.
When search engines look at content, they index images based on their alt tags.
Websites with images that include alt tags appear as being rich in content, and
therefore rank higher
1.1.6 Images are optimized and have dimensions parameters.
To improve your site’s load time of your website we optimize your images for the
Web by default. If you need your images to appear in their original format you can
turn optimization off.
1.1.7 Low load time.
One of the things that affect SEO is the load time of a website. A site with low load
times will rank higher than one with high
1.1.8 Adding Meta description tags to each individual page.
Adding meta descriptions that match the content of your website helps the SEO
ranking of your website
1.1.9 Nested navigation.
Nested navigation allows you to silo content based on subcategories that will
improve the breadth of keywords you site. Nested navigation also reduces the
amount of links on a page, improving your SEO.
1.1.10 Adding hyphens between blank words in page names.
Compared to underscores or percentage signs, hyphenated page names have a higher
SEO ranking.

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1.1.11 Ease of updating.
Pages that are updated frequently rank higher in SEO than those that are not. We
pride ourselves on providing the ability to make site changes quickly and easily.
1.1.12 All content is HTML and index
This means that all your content is easily found by search engines.
1.1.13 Name pages with keywords.
When search engines rank your website, they take into account the page name.
Having the name of a page match your site’s keywords will give you a boost in the
rankings. We give the users the opportunity to take control of their SEO, and name
their own pages
1.2 Scope of Project
SEO is Most Important Because more and more individuals are turning to the search
engines to help them locate services, products and people on the Web, you will want
your Web site to appear in the major search engines (such as www.google.com,
www.yahoo.com, www.aol.com, www.msn.com and www.altavista.com) to compete
for the attention of millions of intelligent, yet impatient.
1.3 Purpose of Project
When people search for information online in the search engines, they go about it by
typing in what we’re looking for into the search box. In order for your site to become
available when people search for information, the search engines need to determine
that the site is valuable so that when people search online they can find your site.
Essentially, this is the very reason why the field of SEO exists – to help make sure
that websites are appealing to the search engines

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2. FEASIBILITY ANALYSIS
2.1 Technical Feasibility
The technical feasibility in the proposed system deals with the technology used in the
system. It deals with the hardware and software used in the system whether they are
of latest technology or not. It happens that after a system is prepared a new
technology arises and the user wants the system based on that technology. This
system uses apache wampserver, PHP as front end technology and MySql as
backend technology. Thus Event manager is technically feasible
2.2 Operational Feasibility
This project is developed such that user who’s going to operate it should have
knowledge about using website. This website is user friendly and contains necessary
information to create different different on search engine . But still this project is
operationally feasible
2.3 Implementation Feasibility
SEO its means Online line Marketing strategy and to such build your page rank on
different search Engine so No need to Extra software for SEO required to Internet
SEO Tool Ex. MOZ, Google Adword Tool , Google Analytics Tool And Most
important to many time give for SEO than after success of SEO Ex. Minmum 6
month then after you show organic result.
2.4 Economic Feasibility
Economic analysis is the frequently used method for evaluating the effectiveness of a
new system, more commonly known as cost/benefit analysis. PHP, Apache Wamp –
server and MySQL database easily available on internet

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3. HARDWARE & SOFTWARE REQUIREMENT
3.1 Server Side
3.1.1 Hardware used during development time:
The selection of hardware is very important in the existence and proper working of
any software. When selecting hardware, the size and requirements are also important.
Processor Intel I3 core Processor
RAM 8GB
Hard Disk Drive 500GB
Table 1 Hardware Requirement- Server side
3.1.2 Software Requirements during Development Time
Bing Web Master Tool
Google Analytics
Google AdWords Tool
Check My link
Moz. Pro Tools
Table 2 Software Requirement- Server side
There are many Free and Pro tools Available on Market so depend on SEO Analytic.
3.2 Client Side
3.2.1 Hardware Requirement during Browse Time:
No need to high configure Hardware .
3.2.2 Software Requirement during Browse Time
Operating System Xp, Linux, Apple Any Operating System
Tools Any Online Seo Tools for check PR, Web
Browser
Table 3 Software Requirement – Client Side

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4. PROCESS MODEL
4.1 WATERFALL MODEL
To solve actual problem in an industry, developers or a team of developers must
integrate with a development strategy that include the process, methods and tools
layer generic phase. This strategy is often referred to a process model My project
follows waterfall model.
The steps for waterfall model are:
 Requirement Gathering and analysis
 System Design
 Implementation
 Integration and Testing
 Deployment of system
 Maintenance
Table 4 Waterfall Model

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5. PROJECT PLANNING
5.1 SCHEDULE OF PROJECT
ACTIVITY START DATE FINISH DATE
Requirement Analysis
24-12-2015 07-01-2016
Create Alt tag 8-01-2016 21-01-2016
Create Meta tag
23-01-2016 30-01-2016
Create Title Tag
01-02-2016 06-02-2016
H1, H2, H3 Tag
09-02-2016 13-9-2016
Work on Broken Link, Keyword,
Page Rank,
05-02-2016 11-02-2016
Google Adword Tool
12-02-2016 15-02-2016
Google Analytics Tool
16-02-2016 22-02-2016
Overview Of Wordpress And
Installation
23-02-2016 25-02-2016
Work with theme And Plugin
26-02-2016 29-02-2016
find website related plugin on google
30-02-2016 01-03-2016
Started Seo Friendly Website
08-03-2016 10-03-2016
Create web pages
14-03-2013 18-03-2016
Development Of website
02-04-2016 15-04-2016
Add Image And Seo Friendly Image
16-04-2016 06-05-2016
Table 5 Schedule of Project

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6. UML DIAGRAMS
6.1 Use Case Diagram
Overall Structure
Figure 1 UseCase Diagram

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6.2 Class Diagram
Figure 2 Class Diagram

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6.3 Activity Diagram
Figure 3 Activity Diagram

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6.4 SEO Flow Chart
Figure 4 SEO Flow Chart Diagram

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6.5 Data Flow Context Diagram
Figure 5 Data Flow Context Diagram

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7. USER MANUAL
7.1 Screenshots with Explaination
7.1.1 What is Search Engine ?
Search engines provide internet users with a way to find information in an organized
fashion. A search engine uses special software, called an algorithm or spider, to go
through the entire web and add pages to its index. These engines are used by millions
of people every day, and it is up to the search engines to provide their users with the
best information possible. When you perform a search, the search engine will pull
the most relevant web pages from their index to show you
The three major search engines are Google, Yahoo and Bing, although there are
various smaller engine.
What is indexing?
Indexing is an important part of having a presence on the web, but what does it mean
to be indexed?
Search engines have extremely large indexes, holding a copy of every webpage they
have crawled and chosen to add to their index. The search engine spider crawls
through the web following links. When it finds a page to add, it will make a copy of
it and add it to its index. Upon completion, the site can be considered as having been
"indexed".
The process of being indexed can take any where from a few weeks to a few months,
and it takes place for all new websites. Your site will only show up in search results
after it has been indexed
To find out whether your site has been indexed, go to Google and search "site:
mysite.com" (substituting your website for mysite.com). This will give you a list of
your site’s pages that are in the index – if there are no results, the indexing has not
happened yet. You can do this same search at Yahoo and MSN
What's search engine ranking, and how do search engines rank pages?

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Search engine ranking refers to where a website appears in the search engine
results.
Each search engine and directory has its own ranking and listing criteria. Generally,
search engines use proprietary ranking algorithms to determine the quality and
relevance of a web page to decide whether or not to add the page to its index. The
exact criteria used are a closely-guarded trade secret. This is to ensure that no one
can "hack" the system and engage in unfair SEO practice.
When calculating page rankings, search engines focus on copy, title tags, keyword
usage and the amount and relevance of inbound hyperlinks to decide on your search
engine ranking
7.1.2 Search engine compatible XML site maps
Figure 6 XML Site Map
Description:
XML sitemaps make it easier for search engine crawlers to see the depth of your
website and keep track of changes, such as new pages being added or deleted. By
publishing your sitemap, by default we let search engines know which pages have
changes, without making them to crawl each and every one.

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7.1.3 Page H1, H2, H3 tag are Most Important
Figure 7 H1,H2,H3
Description:
As search engines crawl websites, they rate the importance of site content based on
which HTML tags they are under. The H1 tag ranks as the the most important,
making your title the top ranking piece of content on the page.
I like finding Google’s limits. I ran a quick test to see if Google will use any H Tag
as a page title if for some reason it does not like the page title element you give it (as
I thought it might).
The result was if the title element is well formed, Google can use any available
heading, be it an H1, H2, H3 H4 H5 or H6 as the page title

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7.1.4 What Are Meta Tags?
Title tag, Keyword tag, Description tag, Img Alt tag Robot.txt that type are all are
Meta tag
Figure 8 Show Meta Tag On Google
Description:
Meta tags are snippets of text that describe a page’s content; the meta tags don’t
appear on the page itself, but only in the page’s code. We all know tags from blog
culture, and meta tags are more or less the same thing, little content descriptors that
help tell search engines what a web page is about
The only difference between tags you can see (on a blogpost, say) and tags you can’t
see is location: meta tags only exist in HTML, usually at the “head” of the page, and
so are only visible to search engines (and people who know where to look). The
“meta” stands for “metadata,” which is the kind of data these tags provide – data
about the data on your page

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7.1.5 Title Tag
Figure 9 Show Different Title each and every page
Description:
Title tags—technically called title elements—define the title of a document. Title
tags are often used on search engine results pages (SERPs) to display preview
snippets for a given page, and are important both for SEO and social sharing
<head>
<title>Example Title</title>
</head>
The title element of a web page is meant to be an accurate and concise description of
a page's content. This element is critical to both user experience and search engine
optimization. It creates value in three specific areas: relevancy, browsing, and in the
search engine results pages.

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7.1.6 Meta Alt tag
Figure 10 Image Optimization ( Alt tag)
Description:
The alt and title attributes of an image are commonly referred to as alt tag or alt text
and title tag even though they’re not technically tags. The alt text describes what’s on
the image and the function of the image on the page.
<img src="image.jpg" alt="image description" title="image tooltip"/>
The alt tag is used by screen readers, the browsers used by blind and visually
impaired people, to tell them what is on the image. The title attribute is shown as a
title name
Each image should have an alt text. Not just for SEO purposes but also because blind
and visually impaired people otherwise won’t know what the image is for. A title
attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be
much of an issue

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7.1.7 Robots Meta Tag
Figure 11 No Index Follow Robots.txt
Description:
The robots tag is still one of the most important tags. Not so much for the proper
implementation, but the improper
The robots meta tag lets you specify that a particular page should not be indexed by a
search engine or if you do or do not want links on the page followed.
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">

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7.1.8 Meta Keyword
Figure 12 Show Keyword with View Page Source
Description:
SEO Keyword are the words and phrases in your web content make possible for
people to find your site via search engine. A website that is well Optimize for search
engines. User search on Google query to find own related words and to achieve the
goal
In other words, you need to know how people are looking for the products, services
or information that you offer, in order to make it easy for them to find you otherwise,
they'll land on one of the many other pages in the Google results. Implementing
keyword SEO will help your site rank above your competitors

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7.1.9 On-Page Optimization
The way your page is optimised has the most profound effect on its rankings. Here
are the page optimization factors that can affect its search visibility
Keyword in title tag. The title meta tag is one of the strongest relevancy signals for
a search engine. The tag itself is meant to give the accurate description of the pages
content. Search engines use it to display the main title of a search result. Including a
keyword in it will indicate to search engine what to rank the page for.
Ideally, the keyword should be placed at the start of the title tag. Pages optimized
this way will rank better than those with keyword closer to the title’s tag end
Keyword in description tag. The importance of the meta description tag today is
often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also
crucial for gaining user clicks from search results pages. Including keyword in it
makes it more relevant to a search engine and a searcher
Keyword in H1 tag. H1 tag is yet another relevance factor, serving as a description
of the pages content. In spite of an ongoing discussion about its importance, it is still
a good practice to include your keyword in a unique H1 tag on a page.
Length of the Content. These days searchers want to be educated and won’t satisfy
with basic information. Google therefore looks for authoritative and informative
content to rank first. And it’s a common sense that the longer your content is, the
greater the chance that you can cover more aspects of your topic. Don’t be shy of
writing long but highly useful copy then
Duplicate content. Not all factors can influence your rankings in a positive way.
Having similar content across various pages of your site can actually hurt your
rankings. Avoid duplicating content and write original copy for each page
Canonical tag. Sometimes however having two URLs with similar content is
unavoidable. One of the ways from preventing this from becoming a duplicate
content issue is by using a canonical tag on your site. This tag does one simple thing,
it tells Google that one URL is equivalent of another, clearly stating that in spite of
two pages having the same content, they are in fact one.

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Image Optimization. It’s not only text that can be optimized on a page but other
media too. Images for instance can send the search engine relevancy signals through
alter caption and description for instance
Content Updates. Google algorithm prefers freshly updated content. It does not
mean that you have to edit your pages all the time. I believe that for commercial
pages, such as product descriptions Google recognizes the fact that they are not as
time sensitive as blog posts covering recent events. It is wise however to include
some strategy to update certain types of content once every 12 months or so
Outbound links. Linking to authoritative pages sends trust signals to the search
engine. Think of it this way, the only reason why you would send a user to another
site is if you wanted them to learn more of the subject. This can be a huge trust factor
for Google. Too many outbound links however can greatly diminish the page’s Page
Rank, hurting its search visibility. Outbound links can affect your rankings but use
them in moderation
7.1.10 Site factors
Sitemap A sitemap helps search engine to index all pages on your site. It is the
simplest and most effective way to tell Google what pages your website includes.
Domain Trust matters. It’s hard not to think that sites Google trusts should rank
higher. But how do you build that trust? Brian from Backlink has a full list of trust
factors here. Needless to say, building trust factors of your domain will certainly pay
off
Server Location Some SEOs believe that a server’s location helps to boost rankings
for that specific country or region.
Mobile optimised site only a year ago, 46% of searchers used mobile exclusively to
research. I believe this number increased exponentially in the last 12 months. It
would be no surprise then that having a mobile optimised site would affect rankings
in some way
Google Webmasters Tools integration. Lastly, having your site verified at Google
Webmasters Tools is said to help with your sites indexing. Even if that’s not the
case, the tool provides valuable data you can use to better optimise your site

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7.1.11 Off Page Optimization
The number of linking domains the number of domains linking to you is one of the
most important ranking factors
The number of linking pages there might be a number of links from a particular
domain to your site, their number is a ranking factor too. However, it is still better to
have more links from individual domains rather than from a single domain.
PageRank of linking page. Not all pages are equal. Links on pages with higher
PageRank will be a bigger factor than those on low PR pages. Therefore, you should
strive to build links from high PR pages
Link relevancy. Some SEOs believe that links from pages related to your pages
topic carry more relevancies for search engines
Authority of linking domain. Similarly to a page PR, the authority of a domain may
be a ranking factor too. For that reason, a link from low PR page on a high PR site
will be worth more that from a lower PR one.
Links from homepage. Similarly, some SEOs believe that links from a home page
of a linking domain carry more strength than those on one of its pages
Number of dofollow vs. no follow links. Google officially stated that they don’t
count no follow links (link with rel=no follow attribute attached). Therefore the
number of your do follow links should affect your rankings too
Diversity of link types. The types of links you build to your site matters too. Too
many links of one type may be a spam indicator and impact your rankings negatively
Contextual links. It is said that links within the content of the page are worth more
than links in a sidebar for instance
Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can
be used as a web spam indicator, negatively impacting your rankings.

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7.1.12 Domain factors
Lastly, your domain can affect your rankings as well. Some of the domain signals
aren’t as strong as they used to be, there are few things worth paying attention to
Domain registration length. Google considers domains registered for longer than a
year as more trustworthy. QUOTE
Domain history. You may not be the first person who registered the domain. And if
your domain has been penalised in the past, its history might affect its current
rankings
Country TLD extension. If you try to target a specific local market, it is said that
having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help
to achieve better rankings for that location

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7.1.13 Directory Submission
Get Listed in the Right Directories to Boost Your Exposure Online
Figure 13 Submit Your Website On Directory
Description:
Your business may already be listed here and there on the Internet. But are you
covering the directories that the major search engines look at? Are you in the critical
directories where your competitors are already listed? Are there emerging vertical
directories you should be considering?
Directory listings can play a role in a well-rounded SEO and online marketing
strategy. Advantages of a solid directory listing strategy include
Many directory pages will rank well for important search terms. If you are listed
there, you gain the additional exposure in the results pages
Potential clients will notice if you are not listed where many of your competitors are
- you need to be the one to set the standard first!

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7.1.14 Google Analytics Tools
Figure 14 Website Tracking Dashboard
Description:
Step:
To set up Google Analytics tracking, you’ll usually need either your Analytics
tracking ID or the entire JavaScript tracking code snippet. This corresponds to your
Analytics property. To find the tracking ID and code snippet:
1. Sign in to your Analytics account
2. Select the Admin tab
3. Select a account from the drop-down menu in the ACCOUNT column
4. Select a property from the drop-down menu in the PROPERTY column
5. Under PROPERTY, click Tracking Info > Tracking Code

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7.1.15 Google AdWords Keyword Tool
Figure 15 Finding Your Best Keyword For Your Business
Description:
Keyword Planner is like a workshop for building new Search Network campaigns or
expanding existing ones. You can search for keyword and ad group ideas, get
historical statistics, see how a list of keywords might perform and even create a new
keyword list by multiplying several lists of keywords together. A free AdWords tool,
Keyword Planner can also help you choose competitive bids and budgets to use with
your campaigns.
Whether you're new to online advertising or an experienced pro, you can use
Keyword Planner to lay the groundwork for a successful campaign.
Step:
To create your AdWords account, you just need to provide a valid email address and
create your password.
You can then sign in to your AdWords account any time to change your settings or
see how your ads are performing.

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1. Login with adwords.google.com
2. Follow the instructions to enter your email address and choose a password
3. If you're creating a new Google Account, you'll be asked to verify your email
address. You'll receive an email from our system with a link to confirm your
address. Just click on that link and you'll be ready to go!
4. Click on the Create your first campaign button.
7.1.16 Submit sitemap.xml in Google Webmaster
Figure 16 Submit Your Site Map On Goole Webmaster
Description:
A sitemap is an XML file that contains the URLs inside your blog. This file helps
crawlers to find all of the URLs of your blog. There are many aspects of your site
that a crawler will follow, such as the size of your sitemap and the number of URLs
in your sitemap. In short, a sitemap is a complete index of your blog that you want
search engine bots to see.

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Sitemaps can be generated in different ways depending on the platform you are using
for your website. For example, WordPress sitemaps can be easily generated
using popular SEO plugin call Yoast SEO.
Step to submit your site map:
1. Select your site on your Google Search Console home page.
2. Click Crawl.
3. Click Sitemaps.
4. Click ADD/TEST SITEMAP.
5. Type sitemap.xml
6. Click Submit Sitemap.
7.1.17 Page Ranking
Focus on your content. The most important factor for your page rank is the content
on your site. If your content is original and useful, it will draw more visitors than a
page with poor content. Creating good content is not a simple task, and involves a lot
of different factors
Update your website regularly with new content. Websites that stagnate and do
not stay current will drop in the ranks. If you’re writing a blog, try to update at least
once a week at the minimum
Ensure that your content matches your site description and keywords. If readers
click away from your site after discovering that the content does not match their
search, you will get penalized when they leave quickly.
Optimize your pages. Your content should be optimized for both keywords and
conversational searches. The best way to do this is to make your article titles as close
to the popular search query for that topic as possible. Make sure that your content
answers the questions of the readers, or provides unique insight
Avoid overloading your site with keywords. Google will recognize this and ding
your ranking because of

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Make sure that your site’s Meta description is accurate. This is displayed to users
when your site shows up on searches. An accurate description will lead to more
clicks top your site, and less bounces upon landing on your site
Google’s Hummingbird update for their search engine algorithms has made
keywords much less important than conversational searches. This reflects changes in
the way that people search for things. For example, instead of looking for the
keyword “iPhone”, Google will look for pages that answer questions such as “Which
is the best iPhone for me
Utilize backlinks. When search engines see that visitors are coming to your site
from other sites, your page rank will increase. The more reputable the site the viewer
originated from, the more impact this will have on your rank. You can add backlinks
by commenting on other blogs and adding a link to your site when you sign off or
you can provide content for other websites and then link back to your site via your
credit
Create and submit your sitemap. A sitemap is a text file that lays out the pages of
your site. It makes it easier for the Google bots to find all of the links and content on
your website, as well as determine their importance. There are a variety of websites
that will generate a sitemap for you, or you can create one yourself.
Translate your website. If you can afford to hire translators or have a community
willing to do the translation work, you can significantly increase your audience by
making your pages available in other languages. This increase in traffic will help to
increase your page rank
Translate your website. If you can afford to hire translators or have a community
willing to do the translation work, you can significantly increase your audience by
making your pages available in other languages. This increase in traffic will help to
increase your page rank
Create an RSS feed. An RSS feed will help bring in new readers to your site, as
well as retain existing ones. This will show consistent traffic, which will in turn
positively affect your rank. You can use automated programs or create your own.
This guide explains the process in detail.

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Capitalize on social networks. Social networks are a great way to spread backlinks
among a large number of viewers. Viewers will link your site for you if your content
proves valuable. This will in turn increase your traffic, which will lead to an increase
in your rank.
Creating a compelling link to your site is incredibly important for social networks.
The reader needs to be intrigued enough to follow the link, and it needs to stand out
from the deluge of news on their feed.
Become more shareable by providing your visitors a couple of easy ways to
share your content would be a good start. For this, your set tweets should be
below 120 characters so that it is easy for others to re-tweet. Also, try writing a great
hook over the Facebook link, share along with adding up your own commentary. The
content in which you share over your different social media platforms should be of
good quality and worth reading.
7.2 Software Installation Steps for Wordpress
7.2.1 Wampserver
7.2.1.1 Downloading Wampserver
Download the installer file for the latest version of Wampserver, and save the file to
your computer

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Figure 17 Choose Your Wampserver
7.2.1.2 Installing Wampserver
To start the installation process, you need to open the folder where you saved the
file, and double-click the installer file. A security warning window will open,
asking if you are sure you want to run this file. Click Run to start the installation
process.
Next you will see the Welcome to the WampServer Setup Wizard screen. Click
Next to continue the installation

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Figure 18 Installing Wampserver
The next screen you are presented with is the License Agreement. Read the
agreement, check the radio button next to I accept the agreement, then click
Next to continue the installation

35
Figure 19 Accept Agreement
next you will see the Select Destination Location screen. Unless you would like to
install WampServer on another drive, you should not need to change anything. Click
Next to continue.

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Figure 20 Choose Your Path Destination
The next screen you are presented with is the Select Additional Tasks screen. You
will be able to select whether you would like a Quick Launch icon added to the
taskbar or a Desktop icon created once installation is complete. Make your
selections, then click Next to continue

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Figure 21 Create Desktop Icon
Next you will see the Ready To Install screen. You can review your setup choices,
and change any of them by clicking back to the appropriate screen, if you choose to.
Once you have reviewed your choices, click Install to continue.

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Figure 22 Click On Install Button
WampServer will begin extracting files to the location you selected.

39
Figure 23 Extract All file in your Desktop Path
Once the files are extracted, you will be asked to select your default browser.
WampServer defaults to Internet Explorer upon opening the local file browser
window. If your default browser isn’t IE, then look in the following locations for the
corresponding .exe file
 Opera: C:Program Files (x86)Operaopera.exe
 Firefox: C:Program Files (x86)Mozilla Firefoxfirefox.exe
 Safari: C:Program Files (x86)Safarisafari.exe
 Chrome: C:UsersxxxxxAppDataLocalGoogleChromeApplication
chrome.exe
 Select your default browser’s .exe file, then click Open to continue Fig
7.2.8
 Select your default browser’s .exe file, and then click Open to
continue.

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Figure 24 Explore Wampserver
A Windows Security Alert window will open, saying that Windows Firewall has
blocked some features of the program. Check whether you want to allow Apache
HTTP Server to communicate on a private or public network, then click Allow
Access.
The Setup screen will appear next, showing you the status of the installation process.

41
Figure 25 Finishing Installation
Once the progress bar is completely green, the PHP Mail Parameters screen will
appear. Leave the SMTP server as localhost, and change the email address to one of
your choosing. Click Next to continue.

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Figure 26 Installation Complete Screen

43
Figure 27 Launch Wampserver
You should see the WampServer icon appear on the right side of your taskbar. If the
icon is green, then everything is working properly. If the icon is orange, then there
are issues with one of the services. If the icon is red, then both Apache and MySQL
services aren’t running. You will need to resolve those issues before continuing.

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7.2.1.3 Installation of WordPress
Download and save the latest version of WordPress from the following link:
http://wordpress.org/latest.zip.
WordPress is best tool for create your own website and booster website and also you
make SEO friendly website
Figure 28 Download the WordPress tool
Figure 29 Extracting the WordPress.rar in "htdocs" folder

45
Extract the contents of the ZIP file called "wordpress.zip", which was downloaded in
step 1, to the htdocs folder within the '/opt/lampp/hdoc directory. If ZIP file
extracted properly there should be a new directory called "wordpress" within the
optlampphtdocs directory.
Figure 30 phpMyAdin for the creation of Database
Go to the XAMPP main page by opening a web browser and entering the following
URL: http://localhost/dashboard/.
Select the link called "phpMyAdmin" on the upper right hand side of your screen on
the menu, or by entering the following URL: http://localhost/phpmyadmin

46
Figure 31 Dashboard for opening WordPress
After fill up this form enter your user name and password with correct than after
success fully install the WordPress tool
Figure 32 Run and install the WordPress

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Click and Run the install
Figure 33 WordPress confirmation module
Enter a title for your blog, your email address and chose a unique password and
username. After you're done, click Install WordPress.

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8. CONCLUSION AND FUTURE WORK
8.1 Conclusion
Search Engines today drive more than 85% of Internet traffic. Thus, if your website
is not listed well on search engines for the right keywords, your competitors are
making money.
It is very important for a website to have an effective search engine optimization
(SEO) plan in order to position the website well. We propose utilizing website page
optimization, relevant inbound link building, and press releases to increase your
website search engine visibility and rankings
SEO from BizAtomic can help you reach a highly motivated target audience
(proactive audience) through natural search engine rankings. A proactive audience
increases website conversion rate resulting in a positive ROI.
8.2 Future Work
Today, SEO has emerged as a hot career opportunity and demand for SEO
professionals is growing due to increase in digital awareness, growing online
competition, increasing internet and mobile users in India
As I said, SEO is not just a career option; SEO is a must have skill which will help
you build your career in Digital Marketing. SEO is part of Digital marketing which is
growing in India rapidly. Learning SEO is good start for your career if you are
passionate about marketing, websites, writing, blogging, analytic and learning new
skills.
Future of SEO is Safe. SEO will remain as popular career option till people will use
search engines to search

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9 ANNEXURE
9.1 References
1. Article: - www.moz.com, ww.wordstream.com, www.wikihow.com
2. Tutorials: - www.tutorialspoint.com, www.webconfs.com
3. You tube channel: - wscubetech.com
9.2 Tool and Technology for Wordpress
Wampserver
WampServer installs automatically all you need to start developing web applications
and is very intuitive to use. You will be able to tune your server without even
touching the setting files
Functionalities:-
 WampServer functionalities are very complete and easy to use
With a left click on WampServer icon, you will be able to:
 Manage your Apache and MySQL services
 Switch online/offline (give access to everyone or only localhost)
 Install and switch Apache, MySQL and PHP releases
 Manage your servers settings
WORDPRESS FOR SEO FRIRNDLY WEBSITE
WordPress is power full tool for make a website you own create website using
WordPress. WordPress is (CMS) Content Management System power tools
WordPress is easily available on google and purely open source tools and public
licence.
WordPress install in xammp server or wampp server WordPress is any install in local
server and create own SEO Friendly website.

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9.3 About Organization
YEW TECHNOLOGIES® is a leading offshore software development company
with specialization in the areas of offshore software development, Microsoft .Net
application development, and PHP Programming, Wireless and Mobile application
development. We also specialize in reducing costs, improving productivity,
delivering quality software products, reliability, speed and agility, which enable our
customers to have sustainable differential advantage over their competition. Our
software development professionals constitutes of some of the best technically
competent brains, handpicked and identified from the Indian IT industry.
Through technology driven business process transformation initiatives we have
mastered the processes, methodologies, approach, mind-set and infrastructure needed
to overcome the challenges of operating offshore software development teams to
deliver a 24 x 7 support to our clients across the globe.Over the years, we have
leveraged our position in the market and a phenomenal growth rate achieved through
IT innovation, dedicated teams and timely implementation of solutions
Our Team utilizes the latest in hardware/software technology to provide our
customers with the most efficient and advanced solutions. When creating
information technology solutions there are a vast number of technologies to choose
from. We focus on Microsoft Solutions.

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9.4 ABOUT COLLEGE
Aim:
Our spirituous efforts are directed towards leading our student community to such an
acme of technical excellence meeting the requirements of the industry, the nation and
the globe at large. Nurturing an entirely different generation of students aiming at
attaining technical expertise and utilizing the technical know-how in the service of
mankind is at the root of our efforts. We have the following aims before us
 To offer guidance, motivation and inspiration for full growth of hidden traits
 To impart technical and need-based education by conducting elaborated training
programs.
 To shape and mould the personality of future generation
 To construct fertile ground for adapting to dire challenges
 To cultivate the feeling of belongingness amongst the faction of engineers
Establishment:
U. V. Patel College of engineering (UVPCE) situated in Ganpat Vidyanagar campus
was established in september-1997 under the aegis of Mehsana District Education
Foundation with a view of educating and training young talented students of Gujarat
at the field of engineering and technology to meet the needs of industries in Gujarat
and beyond for the growth of the industries.
The College is named after Shri Ugarchandbhai Varanasibhai Patel, a leading
industrialist of Gujarat, for his generous support. It is a self-financed institute
approved by All India Council for Technical Education (AICTE), New Delhi, the
Government of Gujarat and now it became the constituent college of Ganpat
University.
The College is spread over 25 acres of land and is a part of Ganpat vidyanagar
Campus. It has two ultra-modern buildings of architectural splendor measuring 6100
sq. and 2700 sq., for housing class rooms, tutorial rooms, seminar hall, offices,
drawing hall, workshop, library, well equipped departmental laboratories, several

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Computer labs with internet connectivity through 1 Gbps Fiber link, satellite link
education center with two-way audio and one-way video link with Gandhinagar etc.

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