2022 Internet Marketing Plan

YOUR 2022
INTERNET
MARKETING PLAN
FOR BASEMENT WATERPROOFING &
FOUNDATION REPAIR CONTRACTORS

IMPORTANCE OF SETTING GOALS
HOW MANY LEADS TO HIT YOUR TARGET - SET GOALS FOR 2022
BREAK THAT DOWN INTO MONTHLY GOALS
THE LATEST TRENDS THAT YOU NEED TO FOCUS ON IN 2022
DEVELOPING A CUSTOM ACTION PLAN BASED ON WHERE
YOU ARE NOW & WHAT YOU NEED TO DO TO GET TO
YOUR TRUE POTENTIAL
WHAT WE’LL COVER TODAY
YOUR 2022 INTERNET MARKETING PLAN - Maximize Your Lead

TURN OFF YOUR CELL PHONE
CUT OFF DISTRACTIONS
IF YOU'RE SERIOUS ABOUT HITTING YOUR GOALS
AND MAKING MORE MONEY, LET’S FOCUS.
NEED YOUR ATTENTION
PLEASE

CEO of Rainmaker For Contractors for 12 years
Owned a Basement Waterproofing company for 15 years before RFC
Award-winning Google Premier Partner (top 3%)
Co-Author of Intro to Marketing Automation
Former President and 13 Year Board Member of BHA; Working
with Basement Waterproofing & Foundation Repair Contractors
Podcast host of Rainmaker for Contractors
We specialize with Basement waterproofing & foundation Repair contractors
WHO AM I & WHY SHOULD YOU LISTEN TO
ME?

WHAT’S THE HARDEST PART
ABOUT ONLINE LEAD
GENERATION?
QUESTION

THE OPPORTUNITY

SO MANY OPTIONS
UNCLEAR WHERE TO
SPEND YOUR BUDGET?

MAJOR
INVESTMENT
IN MARKETING

NOT MUCH
TO SHOW
FOR IT?

IF YOU DONT HAVE
A CLEAR PLAN YOU CAN OVERSPEND
OR WORSE UNDERSPEND &
UNDERPERFORM

HIT YOUR SALES GOALS
HAVE A CLEAR PLAN WITH GOALS,
TARGETS & KPIS TO MAXIMIZE YOUR
LEAD FLOW & HIT YOUR SALES GOALS
FOR 2022!

-Brian Tracy

1979 INTERVIEW OF GRADS
84% No Specific Goals
13% had goals but not written down
3% had clear, written goals & plans to accomplish them
RESULTS – 20 YEARS LATER
The 13% of the class who had goals were earning, on average, twice as much as
the 84 percent who had no goals at all.
Even more staggering – the three percent who had clear, written goals were
earning, on average, ten times as much as the other 97 percent put together.
HARVARD STUDY

GOAL SETTING FRAMEWORK
You need to have written goals & plans
You need to set at a minimum
• 1 Year Goal
• Quarterly Goals
• Monthly Goals
You MUST have a stopping point at the beginning of each new year & end of
each quarter to reflect (how did you do based on what you set for your goal
& what are you going to do going forward)

WHAT ARE YOUR GOALS FOR 2022?
What is your revenue goal for the new year?
How much is that monthly?
How many booked lead and demos will that require?
What is an average sale?
What is your net closing %?

KNOW THIS FOR EVERY MONTH
Annual Revenue $3,000,000
Monthly Revenue Goal $250,000
Average Sale $12,500
Net Closing % 20%
# of Leads to Schedule 200
# of Demo’s to Give 100
# of Sales Per Month 20

WHAT ARE YOUR GOALS FOR 2022?
EXAMPLE
What is your revenue target? $3 Million
How much is that monthly? $250,000
What is the revenue of an average sale? $12,500
So $250,000 / $12,500 = you need 20 sales per month
How many booked leads will be required - 200 a month OR 2,400
for the year?

HOW MANY LEADS WILL YOU NEED?
What is your average lead booked to demo rate? - 50%
What is your net closing %? - 20%
How many leads do you need to hit your monthly volume goal?
Monthly Goal ($250,000) / Avg sale ($12,500) / Lead to demo% (50%) /
Close % (20%) = 200 leads

HOW MANY LEADS WILL YOU NEED?
What is your average conversion rate leads booked to a
demo? 50%
Divide your lead target goal by your conversion rate
200 leads booked / .50 = 100 Demo’s per month
Demos, Presentations, Sites are all the same.?
This defines a complete presentation.

KNOW THIS FOR EVERY MONTH
Annual Revenue $3,000,000
Monthly Revenue Goal $250,000
Average Sale $12,500
Net Closing % 20%
# of Booked leads 200
# of Demo’s to Give 100
# of Sales Per Month 20

NOT ALL MONTHS ARE CREATED EQUAL
January 5%
February 7%
March 10%
April 11%
May 10%
June 9%
July 10%
August 9%
September 9%
October 10%
November 6%
December 4%
Year End Revenue Goal x Monthly % = Monthly Goal

NOT ALL MONTHS ARE CREATED EQUAL

6 WAYS TO HIT YOUR REVENUE GOALS AND SAVE
MONEY
• KNOW YOUR WHY

TOP THREE TED TALKS OF ALL TIME
'WHY'

'WHY'
6 WAYS TO HIT YOUR REVENUE GOALS AND SAVE
MONEY
• KNOW YOUR WHY
• WEBSITE THAT CONVERTS

PULL UP YOUR WEBSITE
RIGHT NOW AND CHECK IT
ON YOUR PHONE
IS IT BUILT TO CONVERT?
IS YOUR WEBSITE SET UP FOR CONVERSION?

'WHY'
IS YOUR WEBSITE SET UP FOR CONVERSION?
Does your website load quickly on both desktop and mobile?
Does your website have authentic images and some videos?
Does it showcase your online reviews more prominently on the home page?
Does it make it easy for them to take action and get in contact with your company?
Get the basics in order:
o Phone number on the right-hand corner
o Ensure that there is a web form that customers can fill out
o Add credibility with Authority Symbols (BBB, Angie’s List, etc)
Are there Call to Actions on each page –” what to do next"
Are you giving them the opportunity to engage via chat?
Are you leveraging marketing automation & SMS to maximize your lead conversion
rates?

'WHY'
HTTPS://WWW.RAINMAKERFORCONTRACTORS.COM/FREE-
RESOURCES/

'WHY'
WHAT 3 CONVERSION ELEMENTS WILL YOU
IMPLEMENT ON YOUR WEBSITE?
• ____________________________________
___
• ____________________________________
___
• ____________________________________
___
ACTION ITEMS

'WHY'
6 WAYS TO HIT YOUR REVENUE GOALS AND SAVE MONEY
• KNOW YOUR WHY
• CUSTOMER REVIEW CULTURE

'WHY'
DO YOU HAVE A COMPANY CULTURE OF CUSTOMER REVIEWS?
Are you asking for reviews on 90% of your completed jobs?
Do you have a monthly, posted goal for # of customer reviews?
Do you read new customer reviews in staff meetings?
Do you post them on the wall? Are you proud of them?
Are employees incentivized in some way to get reviews?

'WHY'
1. KNOW YOUR WHY
2. WEBSITE THAT CONVERTS
3. CUSTOMER REVIEW CULTURE
4. INCREASE YOUR CLOSING %

WHAT ARE SOME WAYS
WE CAN
INCREASE OUR CLOSING
PERCENTAGE?
BRAINSTORM WITH YOUR SALES REPS

'WHY'
• KNOW YOUR WHY
• INCREASE YOUR CLOSING %
• KNOW AND TRACK YOUR KPI’S

'WHY'
• KNOW YOUR WHY
• INCREASE YOUR CLOSING %
• KNOW AND TRACK YOUR KPI’S
• WORK WITH AN AGENCY THAT
SPECIALIZES

'WHY'
TAKEAWAYS
WHAT ARE THREE
THINGS YOU WANT TO
IMPROVE ON?

'WHY'
KEY TRENDS FOR 2022
Shift from “Phone” Conversion to “Message” Conversion
More authentic websites
Video, video, and more video
Winners will have all-in execution: Local SEO, PPC, Paid Social,
Home Advisor, and lots more.
Omnipresence using Google and Facebook Artificial Intelligence
More Marketing Automation: emails, texts, online calendars

'WHY'
BUILD YOUR 2022 PLAN

'WHY'
WHAT ARE YOUR TOP 3 INTERNET MARKETING
INITIATIVES THAT YOU NEED TO IMPLEMENT
TO HIT YOUR 2022 GOAL?
• ______________________________________
_
• ______________________________________
_
• ______________________________________
_
ACTION ITEMS

'WHY'
TAKEAWAYS
WHAT DID YOU LEARN?
WHAT DID YOU NOTICE?
WHAT WOULD YOU LIKE TO SHARE?

'WHY'
WE'VE COVERED
Set Goals for 2022 - How many leads to hit your target
How to optimize your website for conversion in 2022 & beyond
The latest trends that you must be aware of in 2022
Developed a custom action plan based on where you are now &
what you need to do now

'WHY'
FREE STRATEGY ACCELERATION SESSION
Analysis of Online Visibility
Custom Keyword List of most important search terms
Ranking Report showing where you rank currently
Analysis of Online Directory Listings & Consistency
Analysis of Online Reviews and Reputation
Analysis of Social Presence
Analysis of Website Conversion Effectiveness
CALL 630-929-RAIN

'WHY'
QUESTIONS?
CALL US AT 630-929-RAIN OR
WWW.RAINMAKERFORCONTRACTORS.COM/CONTA
CT/

2022 Internet Marketing Plan

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à 2022 Internet Marketing Plan

Similaire à 2022 Internet Marketing Plan (20)

Dernier

Dernier (20)

2022 Internet Marketing Plan