RISE Conference 2018 culmination as documented by a Demand Generation (B2B Marketing) professional #WomenInTech delegate for July 2018

1. How to step up from the clutter
Culmination
of learnings from

3. Objective is to Find
this guy

4. How do you feel when you
can’t find exactly what you’re
looking for?

5. Confused
Frustrated
Hold it off
Eventually lose interest

6. In the real world,
We don’t want to be
A wally (or have a hard
time finding him).
ktnxbye.

7. competition
choices
ideas
talent
SELF

8. How do you step up?

9. #1 - don’t settle
I can't hear you, shout louder!
Jaeson Ma, Co-founder of 88rising & CEO of EWA
Ray Chan, Co-Founder & CEO, 9GAG
Ms. Yeah, YouTube Star
Eyal Baumel, CEO of Yoola
● It all boils down to your capacity to
improve
● Continue talking and learning
● Open yourself up to constant innovation
● Consistency in this mindset is important
because you will learn how to better
yourself
● Self first before anything else (hugot!)
● Output: you realizing your unique style

10. #2 - tell stories
Story beats statistics: The power of data storytelling
Brent Dykes-Director of Data Strategy, Domo
● Make yourself relatable and
memorable
● Stories > Statistics
● Adjusted story + right data +
(calibrated visuals - unnecessary
noise) + focus = AHA MOMENT
● Explain, Engage, Enlighten

12. “The ability to take data--to understand it, to process it, to
extract value from it, to visualize it, to communicate it--that’s
going to be a hugely important skill in the next decades.”
Hal Varian
Chief Economist, Google

13. #3 - make it personal
What's the future of advertising?
Mollie Spilman COO, Criteo
Richard Ting Chief Experience Officer, R/GA Media Group
Richard Lai Editor-in-chief, Engadget Chinese
● The key to gaining more traction is
to make your target feel like you’re
conversing with them directly
● Future of advertising : Opting for
services that go direct. (Steer away
from Google/ FB)
● Compete with giants by
maintaining authenticity and
staying transparent = Build the
trust!

14. #4 - Acknowledge the gaps
Why great ideas fail and how to make sure they don't
Ricardo Vargas
Brightline Initiative
● 90% of senior executives fail to
reach all of their strategic goals
● Between ideas and results, there is
a big gap that we fail to
acknowledge
● 10 Brightline Guiding Principles -
developed to help organisations
bridge the costly and wasteful gap
between strategy design and
delivery

15. 10 Brightline Guiding Principles

16. #5 - Always reassess
The surge of cryptocurrencies
Joseph Lubin Co-Founder of Ethereum, ConsenSys
Michael Novogratz CEO, Galaxy Digital Kris Marszalek
Co-Founder & CEO, CRYPTO.com (formally known as Monaco)
Julian Hosp Co-Founder & President, TenX
Jacky Wong COLUMNIST, HEARD ON THE STREET, The Wall Street Journal
● Always remind yourself:
○ WHAT (is the problem?)
○ WHY (are you solving it?)
○ HOW (is your offer, product,
tech helping to solve this
problem?)
○ Is it necessary?
● Reassessment = improvement
● Improvement = better output to
stand out

17. #6 - adapt
What makes a great leader?
Rupert Hogg CEO, Cathay Pacific Airways
Spencer Fung Group CEO, Li & Fung
Johnny Chou Founder, Chairman and CEO, BEST Inc.
Alexandra Stevenson Business Correspondent, The New York Times
● Learn how to manage change
● “Leaders emerge during times of
change; leading when there is an
adversity” = crisis-time leaders
● Have the ability to set the direction
and/or course of action when the
environment is at chaos

18. RECAP
#1 - don’t settle
#2 - Tell stories
#3 - Make it personal
#4- Acknowledge the gaps
#5- Always reassess
#6- Adapt

19. EnD
Culmination
of learnings from