1. (A102IAE)
Social networking for business
Assignment: Social media plan
Coventry University
Course
Computer science (Level 6)
Start Date /02/15
Finish Date /03/15
Submitted to: Sunita Dewitt
Submitted by: Rajwant Singh Brar
6279981
CONTENTS
1

2. Page No
111 Introduction 4
111 Differences between social media, 5
Social networking, E-commerce and e-communications 6
111 The Function and role of social media to small Businesses 7-8
111 Social media platforms 9-10-11
111 The role and potential of social media in different Business
contexts 12
1.6 Conclusion 12
References 13
Tables and Figures
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3. Figures: Page No.
• Figure. 1 the social media strategy for ABC 4
• Figure. 2 the function of social media 7
• Figure. 3 the role of social media in retail business 12
Tables:
• Table. 1 the difference among the social media and social 5
networking
• Table. 2 the difference among E-commerce and 6
E-communication
• Table. 3 the SWOT analysis for Facebook 8
• Table. 4 the SWOT analysis for Google+ 9
• Table. 5 the PESTLE analysis of social media 10
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4. 1.1 Introduction:
“Social media are works of user-created video, audio, text or multimedia that are
published and shared in a social environment, such as a blog, wiki or video hosting
site.” – Capilanou (2009). 2. “Social Media is the collection of tools and online
spaces available to help individuals and businesses to accelerate their information
and communication needs.” - Axel Schultze (2009). Social media has emerged as a
tool connecting for people and business.
At the world wide context Social media platforms have total to world via storm. It
has had impact not just on people (individual) but also on trades at every level. The
social media is website which used by 70% of people to exchange communiqué,
information and to grow public, professional links, a lot of trades are using social
broadcasting to produce deals, (http://www.pewinternet.org/fact-sheets/social-
networking-fact-sheet/) How is social media used in trade?
The social media plan will focused on a new business established ABC trade,
here I want to explore the social media strategy for ABC trade that includes the
differences among social media, networking, and e-commerce, E-communications,
role and function of social media. Social broadcasting is renovating method for trade
which is passed out.
Customers usage of online promotion has increased remark 80% via a latest
reading the (Internet Promoting Agency UK, 2013), established that practically 80%
of customers are be more motivated to make purchase supplementary over and over
again into the upcoming due to a variety's occurrence upon social broadcasting.
Bramble Buzz, speaks: "If trades have not acquired the accurate (social media)
occurrence then trades are going to become lost, because consumers are supposing
to discover trades and makes upon there."
1.2 Differences among social media, social networking, e-
commerce and e-communication
The variances among social media and social networking are almost as
enormous as day and night. Few variances among the e-commerce and e-
communication are also available. These are following:
4

5. Table. 1 Difference between the social media and social networking:
A social media
• Method to transfer info within a
wide spectators.
• Edifice make focus upon joint goal
not one too one relationship
• Have powerful, predicable other
connections between users
• Is separate from other
communities by goals, strategies
• Is decent for actions needs
distribution and uniting
• Is operative at giving the context
for actions
• Must not be jumbled with
conversation sets
A social networking
• An act of assignation
• Have a managerial edifice make
focus upon personal user
relationship(one to one)
• Have poor other connections
among user
• Give permission to users to be
member of other community
network at similar time
• Is decent for distribution of
activities
• Is poor active at actions needs
support and shared activities
• Is easier to build the community by
users
1. DEFINITION: Social media can be defined as a way to transfer info with wide
spectators in every one have chance to make and distribute via internet. Social
networking is an act of assignation. In this team of persons who have same interests,
like-minds, subordinate jointly make relationship via community of social networking
sites.
2. COMMUNICATION STYLE: Social media is similar to a communicating channel
and help to pass a message (TV). This is one method which distribute info to others.
Social networking is two way communication. Talk are at the centre of social
networking and via this relation are matured.
3. TIMELY RESPONSES: Social media is hard work by taking time. People can’t
automatize single talk without good knowledge and implanted brand, this not occur
in one night. Social media is by all odds a project and not a dash. Social networking
is way of straightforward communication in that people can select link with, their
conversations are easy, more meaningful and more individual. This network function
develop as people meet and get present to another.
4. ASKING OR TELLING: A social media is align and influence statement, similar,
excavation, gait and other information, people have benefit. Request person, family
unit, and co-colleague, anyone other to form a voting just to form this. In social
networking people can express their peers about their new trade, web log and talk
about in which it become successful. The talk which people make can change
numerous masses into hard-core partisan, this is valuable investment of the time.
5

6. Table. 2 Difference between E-commerce and E-communication:
E-commerce
• Online store
• Internet marketing
• Payment solutions
• Customer/order management
system
• Shipping
• customers support
E-communication
• Printed media
• Direct mailing
• Formal presentation
• Personal computer
• Web TV
• Fax
1. By definition: The e-commerce is electronic term and online store which is
used by trade and for commercial transaction this includes the exchange of
info via internet. But e-communication is media which perform the printed
action. E-communication is a joint form of interaction of people. This is
easiest way to make interaction among groups.Organization make use
electronic communications to raise their trade and confront obstruction.
2. By style: E-commerce give permission to customers to make change in
products electronically to avoid the time and distance spacing. The growth of
this is increased in last five years. This is most popular way to make deals in
suppliers, different trades, due its low expenditure faster service. Electronic
communications is interactive which pursue people in progressive, two-way
communicate. For this needs a new intellect ion regarding ad copy and the
management of open relations. This is pay -off communication, self-motivated
people, occupied and passively involved into this type communications
procedure.
3. By requirements: For growth of trade ecommerce principles are needed. E
trade strategy is central part to be popular within online store making, for this
exploring and accepting the strategies essential to correctly appliance.
Electronic communications services are used via every company, interior
communications tools to improve group effort. With the help of Internet people
can convey and accept big quantities of info in less time around the world.
1.3 The Role and Functions of social media has in small
trade?
In terms of ABC trade, this plan will aim to make use of social media to
establishing as a worldwide expert, lead generation, networking discussion, to
support web activity, job promotion, building trust within customers on personal level,
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7. broadcasting information, personal and trade growth, promoting trade news and
events, communicating to target markets and influencers, information gathering, to
reach my network without spending vast amounts of money, managing contacts and
keeping in touch etc.
For the purpose of business ABC, social media plays an energetic role into all trade
and promoting groups. Social media promoting is the greatest podium to encourage
my position by social media frequencies (Flickr, Twitter, Facebook, and YouTube)
and ABC will get extra sum of guests and massive quantity of circulation without
large use of currency. this is the top way to endorse ABC trade in retailing
manufactured goods and publication advertisement, formerly this is the greatest way
to create my website gainful into a fewer duration of time.
• Awareness channel
• Marketing campaign channel
• Content marking channel
• Customer channel
• Lead generation channel
• Sales channel
• Retention channel
Function of social media for trade ABC:
As social media is defined as a “structure of communications” now it is
important to highlight the linked tasks to recognise the whole system, these involves
customer services, competition information, public relation, human resources,
networking, market research, sales etc.
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8. Figure 2. Function of social media
(http://media-cache-
ak0.pinimg.com/736x/dd/a4/86/dda486d95156372b428c14d6220d7b80.jpg)
Sales and Marketing: When ABC make advertising on social media people watch
via their interest develop in business generate more profit than usual. That via offers
and intrusting events for kids and these all things attract people towards business.
Customer services: ABC provide customer service on fan page, blog, twitter,
Instragram and here people can make inquire and ABC give them satisfactory
answer. People can leave feedback as well.
1.4 Social media platforms:
There are number of social media platforms in world. People use many of them
in their business according to trades and needs but ABC business I will use two
social media platforms Facebook and Google+. Facebook as social media platform
put huge impact on public’s personal life and on businesses. This platform is used in
worldwide if we use this platform in small businesses business could be viral all over
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9. the world. The Facebook Platform is a brolly word used to define the fixed of
facilities, implements, goods delivered via the social networking ability.
(1) this was hurled in 2010 (2) The stage proposals a fixed of encoding lines
and tools that permit creators to participate with the vulnerable social diagram of
particular dealings like records, seats, Facebook sheets. Requests on facebook.com,
exterior websites, and strategies are all permitted to admittance the diagram.
Table. 3 The SWOT analysis for Facebook:
Strength
 More than 1 billion active users
 Number of personal user info and
preferences
 Integration with websites and
applications
 Excellent users experience and
understanding of needs of users
 Available in more 70 languages
 Changed the whole world of
socialize
Weaknesses
 Privacy issues
 Average load time is slow, 76% of
sites are faster
 Inability to manage application
feeds leading to dotter on websites
 Weak CTR of advertisements
 Social network lacks of some
features
 Lack of website customization
Opportunities
 Consolidate Facebook fan pages
and apps
 Improve email and chat
 Facebook can give good web
search
 Improve privacy structure
 Expansion to china
 Open Facebook marketplace and
diversify assets of revenue
Threats
 Risk of losing young, hip image
 People have privacy concern with
Facebook
 Many regional social networking
 Week business model
 Slow growth rate of online
advertising
 Users using ad block extensions
and increase in mobile internet users
Google+ was largely a social networking facility. June 2011 at its
introduction, Google+ structures involved the capacity to differentiate dissimilar kinds
of relations moderately than just friends, a multi- being video chat room called
Haunts, site marking, messaging, the capacity to upload pictures to secretive cloud-
based folders. October 2013, Google totalled 540 million energetic consumers who
used at once Google+ facility, 300 million of persons consumers were measured
active. Ordinary time consumers consumed upon the location every month takes
probable 7 minutes/ less.
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10. Table. 4 The SWOT analysis for Google:
Strength
 Open source products and
services
 Financial situation
 Strong patents portfolio
 Product integration
 Culture of innovation
 Access to largest group of internet
users worldwide
Weaknesses
 Relies on one sources of income
 Unprofitable products
 Patent litigations
Opportunities
 Growing number of mobile internet
users
 Obtaining patents via acquisitions
 Driver less electronic industry
 Google fibre cables
Threats
 Growing number of mobile internet
users
 Unprofitable products
 EU antitrust laws
 Competition from Microsoft
The Pestle analysis of social media:
The growth of trade is influenced via political, economic, social,
technological, environmental, legal factors, how well it pacts with fluctuations into
markets. If trade recognise the fluctuations, it stand a well-planned of accepting
policies which influence these factors to its benefit. A social media pestle can
support to recognise the main aspects which effect concert a trade can take benefit
of new circumstances as it change, modify assets and progress.
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11. Table. 5 PESTLE analysis:
Political Factors
 Government organization/attitude
 Political stability/ instability
 Tax policies
 Services
 Regulations
Economics Factors
 Economic growth
 Unemployment policy
 Inflation, interest rates and other
monetary policies, labour cost
 Consumer confidence
Social Factors
 Income distribution
 Demographic changes
 Labour/social mobility
 Lifestyle changes
 Fashion changes
 Education
 Cultural norms
Technological Factors
 New inventions and development
 Rate of technology transfer
 Life cycle and speed of
technological obsolescence
 Changes in information technology
 Changes in mobile technology
Legal Factors
 Tax policies
 Employment laws
 Safety regulations
 Competition regulations
Environment Factors
 Environmental regulations and
protection
 Workforce health
 Climate change
 Resource management
111 Role and potential of social media in retail business
11

12. Figure. 3 role of social media in retail business
(http://www.seoeaze.com/blog/wp-content/uploads/2013/05/Whats-the-Role-of-
Social-Media-in-Business.png)
Conclusion:
The social media provide new and attractive potentials to trade in term of
appearance, partnership and involvement in dominant new methods. Social media
also give balance and is proficient to achieving a massive, world viewers.at end
social media is important part of trade. Social media is online community in which
business and people can make connect with others who have same interest or want
to buy things. Since in 1995, there are few sites were available like Facebook.com,
orkut.com, hi5.com etc. These sites were used via business to make connect with
the customers and employees marketing of new goods, to get feedback about prior
goods, fresh ideas related to coming goods. Though there is so many advantage
worth of social media, here is few dis advantage of social media like safety of
personal data, children and copyright goods. Apart from these problems social
media is still the greatest inventions in this era, because via this business and people
can make connect with number of persons.
12

13. References:
• Definition of social media (Available on) http://tribalcafe.wpengine.netdna-
cdn.com/wp-content/uploads/2014/08/social-media-strategy-definition-
diagram.jpg[Assessed on 26/02/2015].
• Tim Kitchen, Tashmeem Mirza (26 Sep 2013) Profitable Social Media
Marketing.
• Delshad Irani , ET Bureau (February 18, 2015) How social media ruined
marketing (Available on)
http://articles.economictimes.indiatimes.com/keyword/social-media[Assessed
on 28/02/2015].
• Image of function of social media (Available on)
http://mediacacheak0.pinimg.com/736x/dd/a4/86/dda486d95156372b428c14d
6220d7b80.jpg[assesedon 01/03/2015].
• Heussner, K, M. (2012) internet advertising still a growth business, but pace
slows.
• Swot of google (Available on)
http://www.strategicmanagementinsight.com/swot-analyses/google-swot-
analysis.html [assessedon05/03/2015].
• Andrew Macarthy (7 Feb 2013) 500 Social Media Marketing Tips.
• Gus G. Sentementes, Tribune Newspapers (October 3, 2011)
Head-hunters search social media (Available on)
http://articles.chicagotribune.com/keyword/social-media[Assessed on
06/03/2015].
• Image of function of social media in retail business (Available on)
http://www.seoeaze.com/blog/wp-content/uploads/2013/05/Whats-the-Role-
of-Social-Media-in-Business.png [assessedon07/03/2015].
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