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Leanstartuptoolsforproductowners
- 1. Lean Startup Tools for Agile Product Teams
- 2. Meet the Presenter Raj Indugula • VP of Technology, LitheSpeed, LLC • Enterprise application development background (17 years) • 10 years of Agile experience • Currently engaged with an Agile transformation initiative in the federal space 2
- 3. Agenda • Agile & The Lean Startup Movement • Holistic Discovery • Risk-driven Product Backlog • Exploratory Sprints • Data-driven Sprint Review • Validating Product Increment 3
- 4. Agile & The Lean Startup Movement
- 5. Risks of Agile 1. Backlog items are not always validated against true end- user needs 2. Critical reliance on a fallible Product Owner 3. Lack of clear advice on how and when to “pivot” 4. IT bias… fall back on what we know: build, build, build 5
- 6. Lean Startup Movement – A Brief History • Steve Blank coined “customer discovery” in the book “Four Steps to the Epiphany” • Steve funded Eric Ries’s startup company IMVU in 2004 • In 2010, Alex Osterwalder wrote “Business Model Generation” • In 2011, Eric wrote “The Lean Startup” 6
- 7. Lean Discovery + Agile Delivery Illustrated Holis'c Discovery List Market, Customer, Product risks Illustrate business model/case Risk-‐driven Product Backlog Priori'ze by riskiest assump'on Include valida'on mechanisms Exploratory Sprints Team intercepts users Team helps design experiments Data-‐driven Sprint Review Review experiment results Pivot, Persevere, Punt Scan for new opportuni'es Valida'ng Product Increment Measure key usage paJerns Focus MVP on early adopters DISCOVERY
- 8. Holistic Discovery Assessing key customers, problems & markets Holis'c Discovery List Market, Customer, Product risks Illustrate business model/case Risk-‐driven Product Backlog Exploratory Sprints Data-‐driven Sprint Review Valida'ng Product Increment
- 9. Itera've Risk Management • Are we solving a substantial problem? • What are our technical challenges? Product Risk • Who are our ideal customers? • Do we understand their needs? Customer Risk • Do we have a viable market niche? • Are we better than the competition? Market Risk 9
- 10. Problem Interview Talk with early adopters to learn whether they share your perception of the problem. This is a sample interview script to validate & rank problems with users. 10 Thanks to Ash Maurya, author of Running Lean for this format: http://www.runningleanhq.com/
- 11. Discovering Customer Needs [In]validate your assumptions by: 11 • Interviewing users • Observing users in their native environments • Manually simulating your system (“concierge”) • Rapid usability testing • Tracking behavior of customer cohorts (related groups)
- 12. Validation Board for Experimentation 12 hJps://www.leanstartupmachine.com/valida'onboard/ Plan and track experiments to test your assumptions about customers, problems & solutions. Pivot based upon the results that you see.
- 13. Adjusting the Plan Based on what you learn, you might: • Stick to the plan • Target another customer group • Target a different need • Expand or contract feature focus • Change platforms or architecture • Change channels • Kill the idea entirely Persevere, pivot or punt. 13
- 14. Lean Canvas to draQ your Business Model Thanks to Ash Maurya, Leanstack.com 14 Draft your business case in a simple, single-page format, and adjust based upon the results of your interviews, prototypes and releases.
- 15. Example Lean Canvas for Sensei Sensei is an Agile retrospecDve tool by LitheSpeed. www.senseitool.com
- 16. Risk-Driven Product Backlog Challenging & testing your assumptions Holis'c Discovery Risk-‐driven Product Backlog Priori'ze by riskiest assump'on Include valida'on mechanisms Exploratory Sprints Data-‐driven Sprint Review Valida'ng Product Increment
- 17. The MVP A “Minimum Viable Product” might be: • Learning: Onsite observation, fake menus, ads • Pitching: Preorders, comparisons, joint design • Experiencing: Concierge, prototypes Early releases focus on quickly & cheaply testing ideas. Later releases focus on scaling. 17
- 18. Unbounce for Landing Pages You can create dynamic landing pages that help you tune your pitch and garner pre-orders with tools like Unbounce.
- 19. MVP Pivot Key DifferenDators Flexibility & Safety Scaling & OpDmizaDon Story A1 A2 A3 B1 B2 C1 C2 C3 D1 D1 D2 B3 Epic 1 Epic 2 Key Ac'vity Major Component Plan Releases & Pivots with a Story Map 19
- 20. Exploratory Sprints Quick, cheap ways to validate your approach Holis'c Discovery Risk-‐driven Product Backlog Exploratory Sprints Team intercepts users Team helps design experiments Data-‐driven Sprint Review Valida'ng Product Increment
- 21. Concierge to Test without Coding A manual simulation of your product or service.
- 22. Balsamiq Mockups for Low-‐Fi Prototyping hJp://balsamiq.com/products/mockups/ Test layouts and flows without coding or graphic design.
- 23. Data-Driven Sprint Review Using data to drive decisions Holis'c Discovery Risk-‐driven Product Backlog Exploratory Sprints Data-‐driven Sprint Review Review experiment results Pivot, Persevere, Punt Scan for new opportuni'es Valida'ng Product Increment
- 24. Lean Canvas as Dynamic Dashboard 24 Think of your project as a set of small experiments. The results of these experiments should be simply stated and reviewed regularly to guide decisions about product direc'on. Thanks to Ash Maurya, author of Running Lean: hJp://www.runningleanhq.com/
- 25. “Pirate” Metrics & Customer Funnels 25 AcquisiDon AcDvaDon RetenDon Revenue Referral How many users are interested and find you? Preorders, signups, ad responses How is their experience when they do? Successful runs through key use case Do they stick around for the long run? 30, 60, 90 day retention by cohort Do they pay? Ratio of paying users or ROI Do they tell their friends? Successful recommendations Thanks to Dave McClure http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
- 26. Validating Product Increment Analyzing & evolving your production system Holis'c Discovery Risk-‐driven Product Backlog Exploratory Sprints Data-‐driven Sprint Review Valida'ng Product Increment Measure key usage paJerns Focus MVP on early adopters
- 27. Quan'ta've A/B & MulDvariate TesDng Split (A/B) testing randomly presents users with competing versions of specific application pages and features. • See what works best by running parallel experiments • Choose the winning option after appropriate time Header Sign up form Demo movie Story Header Sign up form Demo movie Story 58% of visitors signed up 35% of visitors signed up A B
- 28. A/B Tes'ng Sensei with OpDmizely We found a 60% increase in registraDons just from adding the term “distributed teams” to our landing page.
- 29. Zopim Live Chat We envisioned live chat to be largely a help tool, but it ended up connecDng us with our most passionate early adopters.
- 30. Thank You!
- 31. AddiDonal Learning Opportuni'es • Lean Startup in the Enterprise Meetup Monthly at LitheSpeed office in Herndon, VA • Lean Startup Machine Travels nationwide • Lean Startup Conference Annually in San Francisco • Lean + Agile Practitioner’s Forum Coming soon!
- 32. Reading List – Lean Agile Innova'on • Running Lean – Maurya • Essential Scrum – Rubin • The Entrepreneur's Guide to Customer Development – Vlaskovits • The Lean Startup – Ries • Discover to Deliver – Gottesdiener • The Other Side of Innovation – Govindarajan • Four Steps to the Ephiphany – Blank • Business Model Generation – Osterwalder
- 33. Contact Us for Further Information 33 Raj Indugula LitheSpeed raj.indugula@lithespeed.com On the Web: http://www.lithespeed.com I only wish I had read this book when I started my career in software product management, or even better yet, when I was given my first project to manage. In addition to providing an excellent handbook for managing with agile software development methodologies, Managing Agile Projects offers a guide to more effective project management in many business settings. John P. Barnes, former Vice President of Product Management at Emergis, Inc.