The best UX practices for better mCommerce talks about the factors that are affecting the mobile user experience on a mCommerce store.

1. The best UX
practices for better
mCommerce!

2. INTRODUCTION
• There’s a difference between new and well-established mobile
eCommerce sites. While our intuitions about conversion rates
were strong, we wanted to delve deeper into details.
• A few months ago, we hired a couple of research interns from
Ivy League colleges to benchmark 200 mobile eCommerce
sites. We were able to compile all the research findings.

3. Best Practice #1
• Every color represents a state of emotion
you are conveying to your brand audience.
Pro Tip #1: Use no more than 3 colors on web
pages to build and maintain consistency.
Too much brand coloring

4. Best Practice #2
• A dropdown menu on mobile will actually
clutter the small page?
• The key is to provide a focused search
interface which is equipped with intelligent
auto-suggest.
Pro Tip #2: Use no more than 3 colors on web
pages to build and maintain consistency.
Streamline the search interface

5. Best Practice #3
• The product page should contain product code
and description. It should also contain all the
available color and size options.
Pro Tip #3: Prepare a checklist of all the product
page layout essentials and play by the rules.
Product page layout should be
straightforward

6. Best Practice #4
The attention span of visitors is limited and
only images are capable of grabbing their
attention.
Pro Tip #4: The perfect landing page is imperfect
without quality images
Upload high-quality product
images

7. Best Practice #5
• Mobile chatbots provide great virtual assistance.
Chatbots can answer queries and address the
concerns of the buyers..
Pro Tip #5: Chatbots guide and aid buyers.
Shopper Assistant

8. Best Practice #6
• Why should a buyer prefer you over other
retailers? Buyers are interested in benefits. They
do a quick Costs vs Benefits analysis..
Pro Tip #6: Do not hesitate to communicate the
benefits of your products and mobile eCommerce
site to potential buyers
Communicate the benefits to buyers

9. Best Practice #7
• 50% of the sites didn’t allow product page
images to be zoomed. 35% of the sites
didn’t allow product page images to be
swiped.
Pro Tip #1: Enable double tap and honor
zoom and swipe gestures.
Honor zoom and swipe gestures

10. • Non-compliance with the aforesaid best practices will worsen your conversion
rate.
• If you have any doubts or concerns, feel free to drop a line or two in the
comments section.
• We shall reply in a day or two. Our best wishes are with you and your mobile
eCommerce site.
CONCLUSION

11. contact@shopygen.com
+1-650-319-8844
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