eCommerce giants like Amazon have been busy with showcasing their offline capabilities by opening a brick-and-mortar store.

1. Why are eCommerce
businesses are
opening up a brick-
and-mortar store?

2. Introduction
 Opening up a brick-and-mortar store when everybody is trying to go
online may seem counterintuitive.
 eCommerce Buyers can’t try the product before purchasing which the
brick-and mortar can fulfil.
 It may seem that way, but there are some real advantages arises when
connecting the eCommerce benefits with retail.

3. Amazon has been dabbling in physical retail since 2015, during which time it’s
opened a half-dozen bookstores that double as gadget emporia, a score of
campus bookstores that don’t sell books and a convenience store without
cashiers.
 Amazon has the chance to change retail
with automation and data-mining
technologies borrowed from e-
commerce.
 In the first three months of the year,
the Seattle company earned $724 million,
or $1.48 per share, a 41% increase from a
year earlier.
Credits: http://fortune.com/2017/04/28/5-
reasons-amazon-physical-stores/

4. Benefits of a brick-and-mortar
 If a brand can afford it, there’s a lot of benefits
to occupying a retail location.
 More than just spaces to sell products, these
stores often also function as areas that take
the consumer beyond shopping.
 Not only do physical stores cater to digital
generations attracted to experiences, but
conversion rates in stores are also higher than
online.

5. Priority on Google search
 According to Dvorak. Brick-and-mortars
also benefit when it comes to web
search: Google prioritizes brands that
have physical locations.
 Type in a topic or product into Google,
and the search engine will surface a
brand that has a retail store higher than
one with only an online presence.

6. Launching limitations & solution
 Not all e-commerce brands can afford to open their own physical locations.
 This issue has spurred the emergence of marketplaces for short-term retail spaces,
 This offer online brands a way to reach consumers outside of the internet for a specific
time period.
 Many e-commerce brands are experimenting with these types of locations or pop-up
shops before owning or renting their own real estate.
Credits:
https://digiday.com/marketing/e-commerce-brands-opening-brick-mortar-stores/

7. Conclusion
 Whether its a permanent store, pop-up or short-term space, experts agree–
having a brick-and-mortar presence often strengthens the trust between brand
and consumer.
 Wider audience reach via brick-and-mortar stores.
 Delivery is just like the eCommerce model, it is delivered right to the customer’s
doorstep.
 Consumer might want to try out the product before making a purchase which
only brick-and-mortar stores can fulfill.
 Automation in terms of product management, supply chain, warehousing is
brought by eCommerce.
 Consumer get to enjoy the best of both worlds, which gives a better overall
shopping experience.

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