Social Media for Project Implementation & Mainstreaming ESD. A rough classification of Social Media platforms. Examples of Social Media for Sustainable Development related projects. Effective tools for ESD specific Projects. Presentation made at NMW 2018 in New Delhi, India.

1. Social Media for Project Implementation
&
Mainstreaming ESD
Rajath D M
http://rajath.pro

3. Let’s take a look at Social
Media Platforms!

4. Network
One to many
Mostly feed based

5. Community
Many to Many
Enabling Discussions
Groups Topic/Interest based Instant Messaging

6. Distribution
Where people discover your work
Content or Media distribution
Answers Blog Video Audio/Podcasts Bookmarking Material/Presentation

7. Let’s look at some examples

8. Reach them on the right channels,
The big organisations are doing it

9. Initiatives on responsible travel: GoUnesco & Spiti Plastic campaign

10. Recycling skill videos by Waste Warriors Corbett

11. TheUglyIndian:
A Social Movement of Awareness and Change

13. More Facebook specific initiatives
Flow - Career guidance
Robin Hood Army - Hunger
Nudge Foundation - Career/Mentorship

14. Our own mentees using social media effectively to mainstream ESD

15. But there multiple ways Social Media &
Digital tools can aid project implementation
Social Media is more relevant for Awareness, Advocacy and Reach out than Education.

16. To Start with, we need some
web presence

17. ₹1,000 + Basic IQ + Internet = Website!
wordpress.com
Easy to use, drag & drop
Multiple widgets & plugins
Takes less than an hour

18. Essentials for Website
Search: Use of Tags, Title and relevant headings
Link all social media pages
Social plugins for
like, share etc.
E-mail subscription &
Newsletters

19. What platform?
Age & Demographics matter.
Heard of Sharechat?

20. Content
What’s the best format to reach the Target Group?

21. Text-Image-Video-VR/AR
10 Years Ago Today Future

22. Some Tools for an effective Social Media
Utilisation

23. Recruit Volunteers
Advocacy
Project Awareness
Post your work
Push sign up links
Use as many groups, email lists
Google forms for sign up!
Consistent content on all Channels
Resist trolls - be witty or ignore
Use Buffer to schedule content
Repurpose old content to
maintain engagement
Crello/Canva to
instantly create
graphic posts
Legend/Lumen5 (Convert
blog posts to video) to
create short videos
Run a campaign on
change.org - Share,
make it viral
Mention tweet and
inmail to get help or
attention

24. Publicise Event/Workshop
Use Meetup - city specific,
interest specific groups
Automate Social Media
Set rules and automate social media
IFTTT can help with event based social media
automation, saving tweets from search results for
analysis etc.
Make a Wikipedia Page
It’s free and helps in Search
optimisation for your
project & relevant areas
Write, Get Published
Write blogs, get featured on publications on
medium.
Find out relevant groups on LinkedIn,
Facebook & share links
Use Whatsapp links
Invite to WhatsApp groups
using links in website,
emails etc.
Material, Podcasts
Publish proposals, learning
material, audio lessons

25. Get an Influencer!
Social media influencers
can help reach a bigger
audience
Facebook Live!
Live video formats are best
for maximising reach and 2
way interaction.
Host Webinars, Live chats!
Effective ways to engage with your
target audience and participants.

26. Advertising?

27. Mainstreaming ESD
Community effort

28. We generate lots of Content!
Articles, Images, Material, Curriculum
All we need to do is publish

29. Instagram, Blog, Public Forum?
Open for discussion
#ESDExpertNet

30. 30
Questions/Suggestions?
Thank You! 😊
http://rajath.pro