From Feb 4, 2019 Product League Austin Meetup Explains why having a product vision is really helpful when prioritizing a backlog, how to express a product vision, and a couple of examples.

1. Pulled in Every Direction
Why It’s Hard to Prioritize a Backlog without a Vision
@RajeshNerlikar

2. Agenda
2
About Me1
Why Product Vision Matters2
Ways to Express a Product Vision3
Examples4
Questions5

3. About Me

4. 4
My Product Management Journey

5. 5
Backlog Prioritization Techniques
Folding Burritos: 20 Product Prioritization Techniques

6. Why Product
Vision Matters

7. The Bus
7

8. Where To?
8

9. The Route
9

10. What If?
10

11. 11
Connecting the Dots...
Your Product
Your Customers
Your Product Vision
Your Product Strategy
Your Product Roadmap
Bus
Passengers
Final Destination
The Route
Daily Itinerary

12. The vision for where the product is going
12
What Are Enterprise Customers Buying?
Today’s product
Ogi: Rethinking Agile for Enterprise

13. If you don’t know where
you’re going, any road will
get you there.”
Lewis Carroll
13

14. 14
At First...

15. 15
But Then...

16. No, I’m Not Saying...
16

17. The Evolution of a Product Vision
17

18. Ways to Express a
Product Vision

19. Future Press Release
19Andrea Marchiotto’s How to Guide

20. Lean Canvas
20LeanStack

21. Product Positioning Statement
21Trew Marketing: Practical Steps for Creating a Product Positioning Statement

22. Vision Video
22Asana's Vision

23. Customer Journey: Comic Strip
23

24. Customer Journey: Story
24

25. Customer Journey: Visiontype
25Silicon Valley Product Group: Visiontyping

26. 26
Best Practices for Creating a Product Vision
Write it down.
Forge a unique
path.
Use a 3-5 year
horizon.
Update it
regularly.
Make it bold yet
feasible.
Never lose sight
of the customer.

27. Examples

28. Opower
28

29. Now Oracle Utilities
29

30. Vision
Save Americans
millions of hours
in deciding what
to cook, buying
groceries, and
preparing
home-cooked
meals
30
Chuckwagon: The 5-Year Plan
Milestone
1 (2020)
Recipe Plans
One-tap to get a personalized
recipe plan for the household
for every meal this week
Milestone
2 (2022)
Grocery Delivery
Convert meal plans into
grocery lists for one-tap
ordering.
Milestone
3 (2024)
Home Chefs
Make it easy to get a chef to
come prepare your week’s meal
plan for you.
Paid
Users
50k 150k 1M
CAC $10 $5 $25
ARR
$2M
($2M monthly subs)
$10M
($5.3M monthly subs
$4.7M grocery orders)
$50M
($36M monthly subs
$10M grocery orders
$4M home chefs)
We are here.

31. 31
Milestone 1 Key Features

32. 32
Milestone 2 Key Features

33. 33
Milestone 3 Key Feature

34. Chuckwagon Balanced Roadmap
34

35. 35
Balance Depends On Product Stage

36. Your Product?
36

37. Questions?

38. rajesh@foster-innovation.com
Contact Info
38
@RajeshNerlikar
linkedin.com/in/rajeshnerlikar