Una explicación breve y sencilla acerca de la alianza estratégica en ingles, con ejemplos, tipo-logias, ventajas y desventajas y con su Web-Grafía para investigar mas a fondo. A brief, simple explanation about the strategic alliance in English, with examples, type-lodges, advantages and disadvantages and its Web-graphy to investigate more thoroughly.

1. Strategic alliance
Raúl Niño 15201410119
Oscar Campos 1520122039
Steven Mendoza 1520121085

2.  A Strategic Alliance is an association between two or
more companies that join resources and expertise to
develop a specific activity or group synergies as a
strategic option for growth.
By Paulo Nunes.
Definition of strategic alliance

3.  It refers to actions that are market-oriented
companies which are headed. As obvious as it sounds,
a strategic alliance is just that, an alliance that is
strategic. The problem is that not always the
partnership approach it as much less as strategic.
By David Gomez

4.  Strategic alliances are the organizational
arrangements and operational policies within which
independent organizations share administrative
authority , establish social ties and accept joint
ownership.
By Sastre F.

5.  The strategic alliance is based on the union of
two or more parties joining their ideas and
experiences forces working together for a
common purpose or goal, having a greater
easily of doing operations and having less
troubles.
By the group team.

6.  Touchdown and negotiating approach
 Negotiaton
 Creating and closing agreement
A process of negotiating a strategic
alliance has three stages

7.  The strategic alliance is formed between two or more
parties depending on the alliance being performed
 strategic partners
Actors of strategic alliance

8.  It is a member of an association, an entity in which
both profits and losses of a business or other
enterprise are shared by all members.
Strategic partners

9.  Capital
 Human resources
 Technology
 Knowledge
 Strengthening weaknesses
 Minimize risks
Which is transferred to the strategic
alliance

10.  National
 International
Types of strategic alliance

11. Pro-competitive
alliances
competitive alliances
precompetitive
alliances
Non-competitive
alliances
Typology of strategic alliances
HIGHLOW
HIGH
LOW
RANGE OF INTERACTION
POTENTIAL
CONFLICT

12.  Technological
 Pharmaceutical
Type of industries

13.  Synergies by combining
the best parts.
 Faster operations.
 Offer more
opportunities to
consolidate and share
risks.
 Transfer of technology
to improve competitive
advantages.
 Sales, access to new
markets and
distribution channels.
 More direct contact
with customers.
 Contributions of capital
market development
and / or technology
Advantages

14.  Conflicts of control over
the alliance
 Risk that changes in
attitudes, abilities and
interests of the partners
occur.
 Lack of sincerity and
cooperation between the
parties
 Different management
styles
 Differences of objectives to
be achieved with the
association
Disadvantages

15.  Pfizer and Avon.
 IBM, Siemens and Toshiba.
 General motors and Hitachi.
Examples

16. Pfizer and Avon.

17. IBM, Siemens and Toshiba

18. General Motors and Hitachi

19.  http://www.investopedia.com/terms/s/strategicalliance.asp
 http://iveybusinessjournal.com/publication/the-five-factors-
of-a-strategic-alliance/
 http://www3.mruni.eu/~int.economics/5nr/Isoraite.pdf
 http://www.globalnegotiator.com/files/modelo-contrato-
alianza-estrategica-internacional-ejemplo.pdf
 http://200.16.86.50/digital/33/revistas/blse/delprado8-8.pdf
Web-Grafia

20.  http://pyme.lavoztx.com/cules-son-los-elementos-bsicos-de-una-
alianza-estratgica-13571.html
 http://old.knoow.net/es/cieeconcom/gestion/alianzaestrategica.
htm
 http://es.slideshare.net/udeasoft/alianzas-estrategicas-3234961
 http://alianzasestrategicas75879.blogspot.com.co/2008/11/conce
pto-de-alianzas-estrategicas.html?m=1
 http://blog.iedge.eu/management-entrepreneurship/estrategia-
empresarial/eduardo-liberos-el-proceso-de-negociacion-de-una-
alianza-estrategica/