Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.

1. Social Recruiting Rally
Day 2 - Jan. 24, 2023

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Today’s Social Post:
Holiday + Team Jobs + Employee Recognition

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Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits

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Post every day to enter our Giveaway!

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Canva Templates available

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Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/

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For
Corporate
social
channels
only

8. (in cooperation with the
Marketing team)
Planning your
social recruiting
content calendar

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© 2022 Rally® ︱ COMPANY CONFIDENTIAL

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RM Effectiveness = Knowing What, Not Just Where
Traditional recruiting: Where?
Which channels did job
applicants come from?
Recruitment Marketing: What?
What content and messaging
attracted candidates to us?
Marketing is built
on messaging!

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• All social platforms monetize their audience
through advertising
• Therefore they are motivated to keep the
audience on their platform
• They reward users who consistently engage the
audience
• The “reward” is giving your content greater reach
to your existing followers and new audiences
Engagement is the #1 Organic Metric
Marketing
cares about
Engagement!

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Organic Social Posts that Performed Above Average… Why?
They’re optimized to drive Engagement!
Media
• Smiling employee(s)
• Bold graphic
• Beautiful landscape
• Video / animated
Emojis
• Appropriate for
your brand voice
Shareable
• Tagged employees
• Weekly team feature
• Quiz, polls
Topical
• News
• Holidays feat. team
• POV, values first
Source: Rally® Inside™
Marketing wants to be
relevant and on-brand

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How to use Rally Inside for content planning?
• Social Recruiting
Calendar
• Analytics Overview
• Benchmarks

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Rally’s Rule of Thumb
● 60% Jobs – majority Team Jobs combined
with Benefits, Employee Stories, Culture;
some Individual Jobs, All Jobs, Hiring Events
● 25% People – Employee Stories, Employee
Testimonials, DEI, Leadership, Culture,
Giving, Community
● 15% Company – News, Awards, Product,
Customers, Leadership, Culture, Industry

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Optimize Content Topics by Channel
Source: Rally® Inside™
Bring data to your
relationship with
Marketing!

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Optimize Content Topics by Job Function
Engineering

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Schedule of Events
Wed Jan 25
Learn With Lori #3
How to test & validate
your employer brand
messaging with social
recruiting

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Tomorrow’s
Social Post:
Team Jobs +
Company Culture

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