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Social Recruiting Rally
Day 3 - Jan. 25, 2023
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Today’s Social Post:
Team Jobs + Company Culture
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Social Media Templates
Date Content Topic(s)
Mon Jan 23 Team Jobs + Benefits
Tues Jan 24 Holiday + Team Jobs + Employee Recognition
#NationalComplimentDay
Wed Jan 25 Team Jobs + Company Culture
Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs
Fri Jan 27 Individual Jobs + Benefits
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Post every day to enter our Giveaway!
?
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Canva Templates available
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Kick Off Agenda
https://www.rallyinside.io/social-recruiting-rally/event-hub/
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
For
Corporate
social
channels
only
(Hint: You don’t have
to do them all)
How to decide
your channel
strategy
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Ave. # of Recruitment Marketing Channels
Power Users Average Users
All Channels
29 12 6
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Are your target
candidate personas
on the platform?
1
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Does your company
have a corporate
presence already?
2
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Are your talent
competitors there?
3
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Does the content you’ll
need to post align with your
employer brand and
company values?
4
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Can you create /
source content
regularly?
5
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Your Social Recruiting Advantage: Rally Inside!
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Deciding Which Social Channels to Use
Does the content coming
from other users and
brands align with your
company values?
6
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
PRO TIP:
Start with one
channel and prove
the value, before
adding more.
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Shared Corporate or Dedicated Careers Channel?
• Budget
• Time
• Team size
• Relationship with Marketing
• Legal constraints
© 2022 Rally® ︱ COMPANY CONFIDENTIAL
Glassdoor
4
Channels Not Necessarily for Clicks…
LinkedIn Life
8
YouTube
8
© 2022 Rally® ︱ COMPANY CONFIDENTIAL
Channel Not for Recruiting…
Twitter
40%
Twitter
3
Content with No
engagement
Average number of
Clicks
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
How Rally Inside helps you decide Social Channels
• My Links
• Analytics Overview
• Benchmarks
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Schedule of Events
Thurs Jan 26
Learn With Lori #4
How to test & validate
your employer brand
messaging with social
recruiting
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tomorrow’s
Social Post:
Employee Testimonial +
Career Progression +
All Jobs
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
#letsrally

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Learn With Lori #3: How to decide your channel strategy (hint: you don't have to do them all)

  • 1. Social Recruiting Rally Day 3 - Jan. 25, 2023
  • 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Team Jobs + Company Culture
  • 3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Social Media Templates Date Content Topic(s) Mon Jan 23 Team Jobs + Benefits Tues Jan 24 Holiday + Team Jobs + Employee Recognition #NationalComplimentDay Wed Jan 25 Team Jobs + Company Culture Thurs Jan 26 Employee Testimonial + Career Progression + All Jobs Fri Jan 27 Individual Jobs + Benefits
  • 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Post every day to enter our Giveaway! ?
  • 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Canva Templates available
  • 6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Kick Off Agenda https://www.rallyinside.io/social-recruiting-rally/event-hub/
  • 7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL For Corporate social channels only
  • 8. (Hint: You don’t have to do them all) How to decide your channel strategy
  • 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Ave. # of Recruitment Marketing Channels Power Users Average Users All Channels 29 12 6
  • 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Are your target candidate personas on the platform? 1
  • 13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does your company have a corporate presence already? 2
  • 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Are your talent competitors there? 3
  • 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does the content you’ll need to post align with your employer brand and company values? 4
  • 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Can you create / source content regularly? 5
  • 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Your Social Recruiting Advantage: Rally Inside!
  • 18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Deciding Which Social Channels to Use Does the content coming from other users and brands align with your company values? 6
  • 19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL PRO TIP: Start with one channel and prove the value, before adding more.
  • 20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Shared Corporate or Dedicated Careers Channel? • Budget • Time • Team size • Relationship with Marketing • Legal constraints
  • 21. © 2022 Rally® ︱ COMPANY CONFIDENTIAL Glassdoor 4 Channels Not Necessarily for Clicks… LinkedIn Life 8 YouTube 8
  • 22. © 2022 Rally® ︱ COMPANY CONFIDENTIAL Channel Not for Recruiting… Twitter 40% Twitter 3 Content with No engagement Average number of Clicks
  • 23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL How Rally Inside helps you decide Social Channels • My Links • Analytics Overview • Benchmarks
  • 24. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Schedule of Events Thurs Jan 26 Learn With Lori #4 How to test & validate your employer brand messaging with social recruiting
  • 25. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Tomorrow’s Social Post: Employee Testimonial + Career Progression + All Jobs
  • 26. © 2023 Rally® ︱ COMPANY CONFIDENTIAL