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Learn With Lori #5: Benchmarking your social recruiting results

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Rally Recruitment Marketing
Rally Recruitment Marketing

Each day during the Social Recruiting Rally, we hosted a 30-minute Learn With Lori strategy session, dedicated to social recruiting. I’ll share strategies and resources to help you during this week and beyond.

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Social Recruiting Rally Day 5 - Jan. 27 2023
© 2023 Rally® ︱ COMPANY CONFIDENTIAL #congratulations
What we learned from the Social Recruiting Rally Coming Up… Wednesday, February 8 12pm ET // 9am PT Link to register on the Event Hub
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Individual Job + Benefits
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Did you post every day? Plus more goodies!
Benchmarking your social recruiting results
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Source: 2022 © Rally Recruitment Marketing 70% the first person at their company to have a full-time Recruitment Marketing job
© 2023 Rally® ︱ COMPANY CONFIDENTIAL 33.5% My manager has no understanding of RM 56% We are learning about RM together as we go Source: 2022 © Rally Recruitment Marketing 10.5% My manager is teaching me all about RM
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Testing Marketing Failure Recruitment Marketing
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Clicks Jan 01 Jan 15 Jan 29 Feb 12 Establish Your Baseline
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Tracking Your Social Engagement 242 53 33 41 12 51 2k 124 23 11 28 4 17 1k 68 0 7 2 0 9 .2k
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL
© 2023 Rally® ︱ COMPANY CONFIDENTIAL % Content with No Engagement Employee Adv. 18% LinkedIn Twitter Facebook 39% 13% 31% Instagram 32% October - December 2022
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Ave. Clicks per Channel Employee Adv. 79 LinkedIn Twitter Facebook 3 19 58 Instagram 12 2-5x better than corp/careers social channels! October - December 2022
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Rally Inside’s Real-Time Benchmark Data
© 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Take-Aways • The competitive difference is knowing “what” to post • Keep the drumbeat going! • Track everything • Use the reports and Benchmarks • We’re getting better together!
#thankyou
© 2023 Rally® ︱ COMPANY CONFIDENTIAL

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Learn With Lori #5: Benchmarking your social recruiting results

  • 1. Social Recruiting Rally Day 5 - Jan. 27 2023
  • 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL #congratulations
  • 3. What we learned from the Social Recruiting Rally Coming Up… Wednesday, February 8 12pm ET // 9am PT Link to register on the Event Hub
  • 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Today’s Social Post: Individual Job + Benefits
  • 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Did you post every day? Plus more goodies!
  • 7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Source: 2022 © Rally Recruitment Marketing 70% the first person at their company to have a full-time Recruitment Marketing job
  • 8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL 33.5% My manager has no understanding of RM 56% We are learning about RM together as we go Source: 2022 © Rally Recruitment Marketing 10.5% My manager is teaching me all about RM
  • 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Testing Marketing Failure Recruitment Marketing
  • 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Clicks Jan 01 Jan 15 Jan 29 Feb 12 Establish Your Baseline
  • 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Tracking Your Social Engagement 242 53 33 41 12 51 2k 124 23 11 28 4 17 1k 68 0 7 2 0 9 .2k
  • 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
  • 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL % Content with No Engagement Employee Adv. 18% LinkedIn Twitter Facebook 39% 13% 31% Instagram 32% October - December 2022
  • 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Ave. Clicks per Channel Employee Adv. 79 LinkedIn Twitter Facebook 3 19 58 Instagram 12 2-5x better than corp/careers social channels! October - December 2022
  • 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Rally Inside’s Real-Time Benchmark Data
  • 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Take-Aways • The competitive difference is knowing “what” to post • Keep the drumbeat going! • Track everything • Use the reports and Benchmarks • We’re getting better together!
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  • 20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL