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Brand Strategist & Sr. Designer,
Discover Financial
THE X-FACTOR:
Breathe life into our
Recruitment events
What’s Missing?
Joe Brim
@BELOWTHEBRIMLLC
WHAT YOU’LL
LEARN
1.
2.
3.
THE COMPANY THAT KEEPS YOU
•
•
•
I’m designed for this...
•
•
•
•
•
CONCEPTS IN
ACTION
THE CHALLENGE
STRATEGY
Changed behaviors, change narratives and set a different tone
STRATEGY
•
•
•
EVENT TOOLKIT
1.
a.
b.
c.
2.
3.
RESULTS &
LESSONS LEARNED
•
•
•
WHAT DIDN’T WORK
RESULTS
•
•
RESULTS
● 25 employees
volunteered
● 6 ran race
(including a VP)
● 3 employees
filmed/
photographed the
entire experience
RESULTS
•
•
LESSON(S)
LEARNED
•
•
•
•
•
JOE BRIM
Brand Strategist & Sr. Designer,
Discover Financial
Thank You!
/JoeBrim/
@BelowTheBrimLLC

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