2. International Creative
Regional Solution
Local Team
In every market we go, we are getting the most
talented people with deep local understanding and
an open mind to the needs of their markets.
We know that good ideas cost money, but good ideas can also work in
more places than one. We are always trying to explore the opportunities for
brands to unite with other markets in the region, to share the cost of a good
solution and get much more impact for their joint investment.
We believe that fresh thinking comes to those who see
more of the world. That is why, we always combine
creatives from at least two markets, to guarantee the
perfect mix of local understanding and fresh ideas.
3. Operations in
London, Bucharest,
Sofia, Belgrade,
and Macedonia
4+
Awards for digital design
and effectiveness
16
20 years
experience
20
A team of 60 experts
in our offices
60
More than 500
digital projects
500
Managing 2 million
fans for our
clients
2million
5. We come from digital…
Our roots are digital. We are one of the biggest digital agencies in the SEE region helping some
of the top brands with their digital presence. In the past 20 years we started from pioneering the
web in 1996, mastering the web and getting numerous industry awards for it, and leading to
managing over 2 million fans in different communities for our clients.
We have an unmatched knowledge of the digital channels and the behaviour of all user groups in
digital. We have created digital campaigns with millions of interactions and driven digital reach
into the hundreds of millions. We know which tools work for which task and we are best
positioned to utilise our vast user data knowledge to create the most optimal user journey.
6. …but we are reaching beyond it
It is our deep belief that digital is wrongly conceived as a discipline of its own. But it isn’t. It is the
new way people live, communicate, learn, entertain and shop. It is a shame to consider digital
only the web site, or the Facebook presence, or even the YouTube channel. For us digital is the
e-mail you get to remind you to pay your bills, it is the blog you read before you choose your new
car, it is the app that lets you compare prices while you wait for the bus, it is the video you share
with friends and joke about on Facebook or the Facebook meetup that tells you meet your friends
in the club tonight.
Almost every aspect of life has its own new “digital” way of doing it, and we bring the skills to
make those touch points as useful, pleasurable and effective as possible.
7. …to deliver the ultimate journey
In the end of the day, our mission is to bring people on a journey to you. To your shop, to your
office, or to wherever your product is sold. Along this journey the user will pass through all the
stages of noticing, getting interested, engaging, wanting, buying, using… and often repeating.
We have build an award winning team of creatives from concept, strategy, copy to carefully
curate these exact steps. Each journey will take your user through TV spots, billboards,
magazine ads, blogs, banners, Facebook posts and web stores. No matter what the journey is,
we can make sure it is consistent, it is engaging and it leads the most people to the desired
destination.
8. what’s in a journey?
Get their
attention
some call it the
moments of truth
Engage and
incite desire
The
purchase
experience
The usage
experience
Reengage
9. Get their
attention
Engage and
insite desire
The purchase
experience
The product
experience
Reengage
The tools of a journey?
TV
Radio
Press
Banners
Search
Social Media
Campaigns
Social
Media
BTL
Blogs
POS
Events
Web
Sites
eComme
rce
Instore
promos
Outdoor
Print
Mailings
e-mail
InStore
Branding
Loyalty
Augmented
reality
Online
support
User
community
engagement
Packaging
Post
purchase
games
Social media
presence
email re-
marketing
Loyalty
10. Get their
attention
Engage and
insite desire
The purchase
experience
The product
experience
Reengage
Our service portfolio
TV
Radio
Press
Banners
Search
Social Media
Campaigns
Social
Media
BTL
Blogs
POS
Events
Web
Sites
eComme
rce
Instore
promos
Outdoor
Print
Mailings
e-mail
InStore
Branding
Loyalty
Augmented
reality
Online
support
User
community
engagement
Packaging
Post
purchase
games
Social media
presence
email re-
marketing
Loyalty
Internal Agency
Capability
Capability through
industry partners
14. ATL
POS
BTL
Production
Media
Our services
ecosystem
Activation campaigns digital assets
production and management
Landing Pages, Social Media Apps
(templated & bespoke), Mobile
Digital presence management
- creative content creation
- community management
- online customer support
Digital experiences
development and design
- web sites
- mobile apps
- multiplatform distributed presence
- social apps
19. Make the most of our experience
In this world of choices, we benefit from our scale and experience. We have people who are
proficient in e-mail marketing, who are experts in social media managing huge communities, who
have built the most optimised commerce web sites and the most impactful campaigns. Having all
this know-how we can work with you to tailor the most efficient one for you and your goals.
Let our vast experience
work for your goals
20. Our open creative formula
We know your goal is to make all these elements work together. That is why we have an “Open Formula for
Creativity”. We believe good ideas can be born in different places. That is why we are eager and welcoming
to collaborate with other specialists - agencies, professionals, consultants. Whatever your current mix of
creative people helping in every aspect of marketing, we would love to embrace their talents and ideas and
together build a better solution.
We can also bring subject matter experts to the table. Through our network of partners in all areas - BTL,
concept, video production, POS technology and more, we can assemble the dream team you need to bring
results.
We’re a good team player
21. At a fair cost
We know cost is the main factor of each solution. That is why we try to be fair and pass on any efficiencies
that our scale can bring and apply only the people and tools that will bring value to your goals.
We are honest with our costs
Pret-a-porter
quick, efficient, cheap
Bespoke solutions
when needed
Only the right
people philosophy
Out years of experience in the field allowed us
to collect quite a portfolio of tools for social
media campaigns and web site templates.
When you need something to work, be fast with
proven efficiency, we can give you the widest
choice of tools that when paired with a cool
creative will result in an effective campaign.
Sometimes the impeccable impact of the
experience is the thing that the whole
campaign hangs on. In these cases we can
deploy the #DreamTeam. Our award
winning creative and UX team has proven
itself in delivering awe inspiring experiences
in which every little detail is carefully thought
out.
It has been our firm belief that every task
has its unique recipe for success, that
includes the right people. We are not in the
business of filling up spare capacity. We
believe in engaging only the right people
needed for the task. So when a project
comes, we study its goals and prerequisites
to assemble just the right team - no
unneeded time and costs.
22. Some things can be
quick and easy
In our business we know that some technologies and mechanics
are rapidly commoditising. We have collected a vast toolset of
such most wanted tools that we can deploy rapidly
Newsfeed
Games
Ready-to-go
Social Apps
Fully Flexible
Social Templates
5 mechanics
Full design flexibility
5 days deployment
up to €1800
20 game mechanics
Full skinning of the game
3 days deployment
up to €1800
12 apps
Customisable template
1 day deployment
from: €10/day
See demo at:
http://goo.gl/YZTQvs
Download Games Inventory
http://goo.gl/XL58xN
See demo at:
www.CaptnSocial.com
23. Let us bring people
on a journey
to you
London
+44 20 3540 4845
hello@ilyan.com
Bucharest
+40 730 014 928
salut@ilyan.com
Sofia
+359 2 980 30 53
privet@ilyan.com
A line is a dot
that went for a walk
Paul Klee
