A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. "How News channels use Social Media" - Social Media during the Uttarakhand Disaster - Shekhar Kapur's Pradhanmantri on Twitter - Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube - Newsroom integration on Twitter

1. News channels and
Social Media
Presented at the Youth Marketing Summit in Mumbai on 13th February 2014

2. Social Media

3. Social media in India
93 Million
Facebook users
55 Million
Youtube users
33 million
Twitter users

4. Key Numbers
126 million homes
TV reach
329 million
Print reach
93 Million
Social Media Reach

5. India’s Daily Readership of Online
News and Information Jumps
34 %
in the Past Year

6. 45 Million
Unique Visitors consumed News
content online in India
Source : Comscore

7. News channels and Social

8. 4 million fans
- ABP News
- ABP Majha
- ABP Ananda
• News updates
• Traffic to website
• User engagement
http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha,
http://www.facebook.com/abpananda

9. - Live News Updates
- User engagement
- Contests
www.twitter.com/abpnewstv

10. • Official Channel Partner
• Real time news videos
www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv

11. Case studies

12. Live Cam -Anna Hazare Fasting
This activity was done with YouTube. This was live for 10 days through YouTube.

13. Missing in Uttarakhand

16. Missing in Uttarakhand
uttarakhand.abpnews.in
 8,000+ Responses
 6,000+ People called over phone
 1000+ Confirmed found
• A registration page was created on Google Docs
• It started trending on social media with people sharing and giving us
positive reviews for our initiative.

18. Pradhanmantri YT Show
• 2.5 Million Video Views

19. #Pradhanmantri
• Trended for more than 56 Hours over 25 Weeks
• Total 1.2 Million post mentions

20. Newsroom Integration
6 PM Debates
(Social and Website Comments)
• Polls

21. Newsroom on Social

22. Metrics - Number vs Engagement

23. L.Ramakrishnan
Head – Digital
www.abplive.in
@rklaxman