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Why Mobile App?
1. Be Visible to Customers at All Times
2. Create a Direct Marketing Channel
3. Provide Value to Your Customers
4. Build Brand and Recognition
5. Improve Customer Engagement
6. Stand Out From the Competition
7. Cultivate Customer Loyalty
Accessibleto Customers atAllTimes
MyApp Idea!!
SaveMyReceipts
SaveMyReceipts-A Mobile App
These paper bills/receipts are messy, they are a hassleto deal with and they make it difficult to
keep track of expenses.
App Strategy
This App will berun by an electronic devices/sensors which scansthe bills/receipts and saved
in mobile App.
Advantages
• No need of PDF Reports in your mobile.
• No need of keeping receipts/bills with you.
• No need of Warranty receipts.
Reason
• The Electronic device scans the bill receipts and saved as a bar code in
your mobile App.
• Saving receipts for a long time.
• Every Shopper can use this App.
How to Use?
• There will be a user account for every App holder.
• The App holder will get an user security pin when they create
account.
• An electronic device/scanner scans the bar code of the bill receipts
and stored in the App when user security pin is entered on the
device.
• You can see the accounts of your bills by touching the bar code on the
screen.
• You can store your restaurant bills, shopping bills, warranty cards
etc….
Product Features
• App will be free for first 6 months after creating the account.
• Additional feature is, the charges willbe applied asper validity period savings.
Targeting
• Shopper.
• Cashier/Shopkeeper.
Goal
• The Company’s net income and business will be increased by manufacturing these Electronic
devices.
Incentives
To Customers To Shopkeeper
• App will be free for first 6 months.
• Offering luckydraw winners.
• No need to maintainservers to save the
data.
• Offering low costs for first product.
Company Overview
The Company’s successcan be achieved by-
• Team management,
• Takingcustomer advice,
• Giving customers an upgrade,
• Giving customers something your
competitors aren’t.
• Making quality a priority.
Scenario analysis
Company should do analysison 3 Scenarios-
1) Base Case
2) Worst Case
3) Best Case
Recap
• Idea of App
• App Strategy
• Advantages
• Reason to buy this App
• How to use
• Goal of company
• Company’s incentives
Thank you
Disclaimer
Created by:
RamcharanPalnati, IIT Bombay,
during a marketing internshipby Prof.Sameer Mathur, IIM Lucknow.

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Save my receipts

  • 1.
  • 2. Why Mobile App? 1. Be Visible to Customers at All Times 2. Create a Direct Marketing Channel 3. Provide Value to Your Customers 4. Build Brand and Recognition 5. Improve Customer Engagement 6. Stand Out From the Competition 7. Cultivate Customer Loyalty
  • 4.
  • 5.
  • 6.
  • 9. These paper bills/receipts are messy, they are a hassleto deal with and they make it difficult to keep track of expenses.
  • 10. App Strategy This App will berun by an electronic devices/sensors which scansthe bills/receipts and saved in mobile App.
  • 11.
  • 12. Advantages • No need of PDF Reports in your mobile. • No need of keeping receipts/bills with you. • No need of Warranty receipts.
  • 13. Reason • The Electronic device scans the bill receipts and saved as a bar code in your mobile App. • Saving receipts for a long time. • Every Shopper can use this App.
  • 14. How to Use? • There will be a user account for every App holder. • The App holder will get an user security pin when they create account. • An electronic device/scanner scans the bar code of the bill receipts and stored in the App when user security pin is entered on the device. • You can see the accounts of your bills by touching the bar code on the screen. • You can store your restaurant bills, shopping bills, warranty cards etc….
  • 15. Product Features • App will be free for first 6 months after creating the account. • Additional feature is, the charges willbe applied asper validity period savings.
  • 17. Goal • The Company’s net income and business will be increased by manufacturing these Electronic devices.
  • 18. Incentives To Customers To Shopkeeper • App will be free for first 6 months. • Offering luckydraw winners. • No need to maintainservers to save the data. • Offering low costs for first product.
  • 19. Company Overview The Company’s successcan be achieved by- • Team management, • Takingcustomer advice, • Giving customers an upgrade, • Giving customers something your competitors aren’t. • Making quality a priority.
  • 20. Scenario analysis Company should do analysison 3 Scenarios- 1) Base Case 2) Worst Case 3) Best Case
  • 21. Recap • Idea of App • App Strategy • Advantages • Reason to buy this App • How to use • Goal of company • Company’s incentives
  • 23. Disclaimer Created by: RamcharanPalnati, IIT Bombay, during a marketing internshipby Prof.Sameer Mathur, IIM Lucknow.