1. Ramesh Nambiar
Hand Phone : +91 - 9986156788
E-mail : knambiarramesh@gmail.com
Profile:
Expertise across product categories, sales channels spanning Wholesale, Retail and evolving Modern trade with
an in-depth knowledge of the Fast moving consumer space.
Passionate about creating new path breaking ideas out of existing ones, travelled across the length & depth of
Andhra Pradesh & Kerala regions.
Over 12 year’s hands-on experience in planning & executing independently and with teams.
KEY RESULT AREAS COMPANY PERIOD GEOGRAPHY
HEAD
QUARTERS
SENIOR TRADE MARKETING EXECUTIVE
HINDUSTAN UNILEVER
LTD
Aug 2014 - TILL DATE
KARNATAKA &
KERALA BANGALORE
SENIOR KEY ACCOUNT EXECUTIVE(PERSONAL
CARE)
JAN 2013 - Jul 2014 CALICUT CALICUT
FIELD SALES EXECUTIVE(PERSONAL CARE) MAY 2010 - DEC 2012
SOUTH
KERALA
COCHIN
ACTIVATION EXECUTIVE(HOME,PERSONAL
CARE & FOODS)
JUN 2009 - APR 2010 HYDERABAD HYDERABAD
CLUSTER TERRITORY SALES OFFICER(LAKME&
PREMIUM SKIN CARE)
MAY 2006 - MAY 2009 ALL KERALA COCHIN
TERRITORY SALES OFFICER(SOAPS &
DETERGENTS)
SEPT 2003 - APR 2006
KARIMNAGAR,
NIZAMABAD
& ADILABAD
DISTRICTS
KARIMNAGAR
SALES REPRESENTATIVE
MONGINIS FOODS PVT
LTD
AUG 2002 – AUG 2003
MUMBAI
SUBURBS
Mumbai
Organization: Hindustan Unilever Limited
Senior Trade Marketing Executive based in Bangalore reporting into the Branch
Customer Marketing Manager – Karnataka + Kerala Cluster
August 2014 – Till date
Job Profile:
• Plan And Execute Launches, Re-Launches, Micro Marketing plans across the Karnataka & Kerala
cluster region
• Align targets for the cluster basis inputs from head office
• Planning Budgets for Activities & Incentives for Field Force, Distributor Sales force across the
cluster region
• Providing 360 degree feedback mechanism for all activities
Key Achievements:
• Success Full Launches OF Pond’s MenZ Range Axe Signature Deo’s And Variants of Close-up tooth
paste And Fair & Lovely.
• Successful Execution of Activities on Premium Shampoo and Oral Care, Increasing Value and
Volume.
• Increased Width Of Coverage For Niche Packs In Personnel Products Category.
Senior Key Account Executive based in Calicut reporting into Area Sales Manager
January 2013 – July 2013
Job Profile:
• Planning And Executing Primary And Secondary Targets For the Zone
• Assisting the Asm In Stock Planning For Primary and secondary
• Planning Infrastructure for Distributors across Zone and give good ROI for distributors.
Key Achievements:
• Increased direct Coverage of outlets Across Zone whose average is below Rs 1000/- with a common
salesman for all divisions, which increased the turnover of the distributors with minimum investment.
• Growth of the zone Increased from 8% to 12%. In the first quarter itself.
2. Field Sales Executive based in Cochin reporting into Area Sales Manager
May 2010 – December 2012
Job Profile:
• Appointing and Managing Re-Distribution stockiest, Checking and improving the infrastructure for the
Zone in order to bring in efficiency and better results and Conceptualizing new models of business for
the entire given zone.
• Leading and motivating the team within the zone to achieve the secondary targets and other set
objectives by the management.
• Help the team set up new distributors and their infrastructure for a proper execution of company
objectives, with A better ROI
Key Achievements:
• Single handedly piloted the one stockiest for Unilever per town across the state of Kerala for all
divisions with the same infrastructure and successfully increased the turnover two and half times for
the division.
• Received a special appreciation from the regional manager for piloting a combined delivery system
for two divisions from distributors to market in Cochin and spreading it to other parts of Kerala.
• Successfully done a project in female category and infant category by going a nearby kudumbasree
unit of ladies and training them to sell and create an additional income for their living which in turn
creates a new channel of business for the distributor’s turnover with same infrastructure and no
additional expenses.
Activation Executive (Home, Personal Care & Foods) based in Hyderabad reporting
into Area Sales Manager
June 2009 – April 2010
Job Profile:
• Planning Off-Take Generating Programs and negotiation with Trade for different activities and
business promotions, for improving sales.
• Spearheading different Launches and Re-launches and Splitting of budgets for the zone.
• Proactively understand the trends and seasonality of the business and guide the sales team to
implement and operate right schemes to the right set of outlets and sell required quantity to the
defined outlets.
Key Achievements:
• Re-gained the lost share of rexona soap brand in January 2010 during the re- launch in Hyderabad
• Piloted the category shelving merchandising for small general trade outlets varying from outlets for
all stocks available pertaining to the outlets in the outlets apart from making visibility for promoted
packs at the point of purchase.
• Increased the Quantity of Tea And coffee Consumption By Making a visibility of Sachets Red Label Tea
And Bru Coffee, by Giving An Option For New Consumers And Re=gain Old Consumers.
Cluster Territory Sales Officer – Kerala region (Premium Cosmetics & Skin Care)
based in Cochin reporting into Area Sales Manager
May 2006 – May 2009
Job Profile:
• Appointing and Managing Re-Distribution Stockiest’S.
• Planning Infrastructure for the Zone
• Monitoring Primary and Secondary Sales for the Zone.
Key Achievements:
• Successfully Piloted One Stockiest For All Division in One Town.
• Increased Coverage from 12 Stockiest to 32 Stockiest.
• Received Special Appreciation for Reducing the Stockiest cost and maximizing the sales, for the initial
period.
3. Territory Sales In charge for Soap and detergents based in Karim nagar (Telangana
State) reporting into Sales Officer
September 2003 – April 2006
Job Profile:
• Supervision of primary and secondary sales. Check And Improve Appointing and Managing Re-
Distribution stockiest.
• Infrastructure For the territory.
• Training and Motivating distribution salesmen to achieve secondary targets and sell right quantity to
the right outlets.
Key Achievements:
• Made a grand successful launch of the brand Lux soap variant during tough competitive scenario with
a traditional mix variant in rural Telangana, which helped gain two market share points in the
personnel wash category, by indicating the healthy wash campaign. Also maintaining the shelves for
fabric wash when competition reduced the price by half.
• Received a special award for successfully piloting the online secondary billing and primary ordering
system in a geography where it was considered as impossible.
• Received a special appreciation in the Rlt meeting for training my entire distributor salesman using
the hand held terminals for secondary ordering system in the market palace instead of the traditional
manual system.
Organization: Monginis Foods Pvt Ltd
Sales Representative (July 2002 - June 2003)
Territory Managed: Mumbai Suburbs:
• The one year exposure at Mumbai did train me on time management, exposure to working in a
metro market at an early stage in life
Personal Details:
Date of Birth: 06th
April 1979
Marital Status: Married
Regional Languages Known: Malayalam, Telugu, Tamil, & Oriya
Academic Qualification: Bachelor of Business Management, Gandhi Institute of Technology
& Management (GITAM), Visakahapatnam.