Brand Strategy for the Real World. Making Your Brand Relevant to Key Audiences.
Mobile Trolley Library CSI 1 2015
1.
2. The need for improvement in
education is hardly debatable.
The general school library situation
in South Africa is far from satisfactory.
Working together as a collective
is our best and only chance of
exploring and developing solutions
that will transform the lives of
millions of learners.
Introduction
3. MISSION
• Make access to
libraries a societal
priority
• Demystify library
costs
• Thinking Smaller-in
larger volumes
• Finding a Middle
Ground “More
Product, Less
Process”
MISSION
• Make access to
libraries a societal
priority
• Demystify library
costs
• Thinking Smaller-in
larger volumes
• Finding a Middle
Ground “More
Product, Less
Process”
VISION
• All learners in
South Africa are
information literate
and have lifelong
learning skills
enabling them to
live as responsible
and informed
citizens
• Roll-out 2014
• Annual target =
6 000 mobile trolley
libraries
VISION
• All learners in
South Africa are
information literate
and have lifelong
learning skills
enabling them to
live as responsible
and informed
citizens
• Roll-out 2014
• Annual target =
6 000 mobile trolley
libraries
OBJECTIVES
• Supports National
Literacy Strategies
• Introduces texts to
pupils and teachers
• Increases pupils’
enjoyment of
reading
• Encourages wider
reading
• Develops pupils’
effective and critical
response to texts
• Stimulates writing
skills
OBJECTIVES
• Supports National
Literacy Strategies
• Introduces texts to
pupils and teachers
• Increases pupils’
enjoyment of
reading
• Encourages wider
reading
• Develops pupils’
effective and critical
response to texts
• Stimulates writing
skills
5. Return on Investment (ROI)
Real social development benefit to communities
(aligned with the National Development Plan)
Aligned with organisations' missions and objectives
Enhances corporate image by providing advertising and
branding opportunities
Value of media exposure and brand visibility
Measurable BEE scorecard project / tax benefit
Contributes to making a societal difference
6. Advantages
Close proximity to learners
On-site individual assistance
Works in hostile environments, noise, dust
Storage – safety, security & mobility
Record keeping
Succeed – Outcomes Based Education
Branding opportunities
Affordable
Robustness – ease of use
Value proposition
7. Our offer includes:*
1 Steel trolley unit – lockable
10 Wall teacher aid charts – laminated
Branding opportunity
250 Selected books
Delivery anywhere in SA
* T's & C's apply
