Review the slides of this information-packed webinar and learn how other print and marketing service providers generate revenue by leveraging some of the newest features in MindFire Studio. You’ll learn: -- New ways to integrate print as a strategic channel in the marketing mix -- How to generate more quality leads with sophisticated nurturing campaigns -- How to create a turn-key marketing solution and sell it to your customers under your own brand Featured Speakers: -- Ken Cratty, Cross Channel Operations Manager at McArdle Solutions -- David Olson, SVP Florida Operations, Partner at One to One Group Learn more about MindFire Studio and start your free trial at: http://mindfirestudio.com

1. See How Your Peers Make Money
Using New Features
In MindFire Studio
July 24, 2014

2. You should be able to hear us.
If not, call 949-474-4418 option 2.

3. Are we recording this? Yes.
Do we get a copy of the slides? Yes.
All registrants and attendees will receive an email with a link to the recording
and slides of this presentation within 24 hours.

4. Let’s be
interactive ...
…or send your questions here.
You can use this button to
“raise your hand” if you
have a question...

5. Agenda
● What’s new in MindFire Studio?
● Case Study: Building Sophisticated Lead Nurturing Campaigns
Ken Cratty // Cross Channel Operations Manager, McArdle Solutions
● Case Study: Raising Over $6 Million With One Multi-Channel Campaign
David Olson // SVP Florida Operations, Partner, One to One Group
● Q & A

6. Today’s Presenters
David Olson
SVP Florida Operations, Partner,
One to One Group
Ken Cratty
Cross Channel Operations Manager,
McArdle Solutions

7. Your Hosts
Dave Rosendahl
Co-founder
daver@mindfireinc.com
Joe Manos
Executive Vice President
jmanos@mindfireinc.com

8. Tell us
about
yourself.

9. What’s New in MindFire Studio
Roadmap Update

10. HP Integration
Pageflex
Storefront
Email
Infrastructure
Direct Mail
Improvements
Reporting
Payment
Integration
HTML Editor
& Templates
Salesforce.com
Integration

17. MindFire Studio Marketing Communication Platform
Multi-channel marketing:
Integrate email, direct mail, SMS,
voice, and more.
Marketing workflow flexibility:
Simple to sophisticated business
rules, personalized across channels
Turn-key marketing solutions:
Franchises or large organizations
with DSO, ordering via web portal
Developer-friendly:
Platform for integration, extension

18. Building Personalized
Lead Nurturing Campaigns
McArdle Solutions

19. Ken Cratty
● 15 years experience in
variable programing
● 30 years experience in
Printing
● Amateur nature
Photographer

20. Complex Nurture Program
Key Objectives:
● Engage target list with multi-touch program
● Build interest to become certified
● If the recipient goes silent, restart nurture sequence
● Drive new program revenue

23. New Customer Acquisition
● 8 different markets
● Messaging varies by market
● Industry = marketing
○ 2 fields: B2B or B2C

24. Quiz #1 vs. Quiz #2

25. Email with Image vs. Text Only

26. Automated Trackable Links
● Same variable content used on all pages
● Each link is a downloadable PDF
● Link clicks are tracked to gauge interest level
● Live clickstream feed sent to client’s CRM

29. Closing Thoughts ...
● Productivity gains:
○ Easy to build programs
○ Auto tracking of HTML links
● Flexible: Refer a friend (up to 10!)
● Scoring for sales ready leads
● A/B Email testing

30. Raising Over $6 Million
with One Multi-Channel Campaign
One to One Group

31. David Olson
● 21 years direct-marketing & fundraising
experience for non-profit organizations
● Initiated an alumni e-newsletter in 1993 that
has grown to more than 20,000 subscribers to
date
● Known locally for his exotic home brews and
custom-built rat rod bicycles

32. Problem
NC State Student Aid Association (Wolfpack Club) is non-
profit organization providing support for NCSU student-
athlete scholarships and athletic facility improvement.
Wolfpack’s major source of funding comes from charitable
donations and membership fees of alumni, friends and
fans.
NCSU turned to One to One Group to help them increase
member donations.

33. Campaign objectives
1. Increase members’ engagement
by creating a personalized,
relevant experience
2. Increase member renewal rate
3. Increase average donation value
per member

34. Target Audience
13,000 members:
alumni, friends and
fans of Wolfpack Club

35. Creative strategy
Using “Signing Day” as the main theme of campaign to build relevance and
emotional appeal

36. Campaign workflow
Email 1 Direct Mail
Microsite
Email 2 Email 3

37. Email 1 (soft launch)
Saving costs:
Helped capture initial responses thus
reduced the mailing list from 13,000
to 10,000!

38. Direct mail
Detailed info and
string “Call to
Action” to
increase
response rates
Personalized
Variables

39. Email 2
Highly personalized
copy and visual with
strong emotional
appeal
Personalized
Variables
Personalized
Variables

41. Extremely easy 2-step payment process

42. Spreading the word via Social Media

43. This is all cool and looks great, but...

44. > $6,000,000
raised in 2,000+ transactions

45. YoY results

46. Let’s take a look under the hood...
How did we do it?

49. Target Lists
Channels
Triggers
Microsites
Payment app

50. Checkout page
Personalization

51. Let us know how we can help...
How to get started?

52. Sign up for our 2 day classroom training!
This training course is designed to walk you through different stages of building a multi-channel,
multi-touch marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.com
Our next class is at MindFire HQ in Irvine, CA // September 10th & 11th

53. How can we help?
Set up a 1:1 Demo:
Mackenzi Farsheed
Account Manager
mcfarsheed@mindfireinc.com
Sign up for Training courses:
Adrian Marquez
Training Manager
amarquez@mindfireinc.com
Contact Professional Services:
Dustin Medrano
Professional Services Project Manager
dmedrano@mindfireinc.com
For strategic consulting:
Carrie Driscoll-Hill
FastLaunch Program Manager
cdriscoll@mindfireinc.com

54. Your Hosts
Dave Rosendahl
Co-founder
daver@mindfireinc.com
Joe Manos
Executive Vice President
jmanos@mindfireinc.com

55. Q & A

56. Thank you!
Learn more and create your free MindFire Studio
account at: http://mindfirestudio.com