Guide to the 10 best technologies to use to grow your business

1. 10 TECHNOLOGIES
SUCCESSFUL ENTREPRENEURS
USE TO GROW THEIR BUSINESS

2. TECHNOLOGY IS A
POWERFUL ASSET IN
YOUR BUSINESS.
YOU MUST IMPLEMENT
AND USE IT CORRECTLY.

3. 3
TECHNOLOGY CAN HELP
YOU SAVE TIME, SAVE
MONEY, INCREASE
EFFICIENCY AND MOVE
FASTER

4. 4
TECHNOLOGY IS
CONSTANTLY EVOLVING.
DON’T BE THE DOG
RUNNING AFTER THE
SCHOOL BUS.

5. Who is Ramon?

6. 4x Entrepreneur, Global
Speaker and best selling
author

8. Expert Witness to Congressional Small Business Committee

9. Tweet @ramonray

10. RULE # 1 - INVEST IN
TECHNOLOGY

11. Stop thinking of tech as an obstacle
Stop thinking of tech as an expense
Often takes time to realize your ROI
Look at your options
RULE #1 - INVEST IN TECHNOLOGY

12. 1.Grow With My Business?
2.Connect With Existing Tech
3.What are Support Options?
4.What Tech Are Others Using?
TECH INVESTMENT QUESTIONS

13. RULE #2 – GET HELP

14. Your time is valuable
and limited
You are not a tech expert
Getting help is a
partnership
TECH RULE # 2 – GET HELP

15. 1.Do you know my industry
2.Do you have good referrals
3.How many years have you been in
business
4.Are you LISTENING to my needs
5.Do you have my best interest in
mind
WHAT TO ASK YOUR TECH EXPERT?

16. 16
Microsoft Partner Network
https://partnercenter.microsoft.com

17. RULE #3 - EDUCATE
YOURSELF

18. Be an educated
business owner
Ignorance is not
bliss.
Everything is hard
and confusing if
you aren’t trained
or informed
TECH RULE #3 – EDUCATE YOURSELF

19. Read
Attend events
Take online
courses
Train Your Staff
TECH RULE #3 – EDUCATE YOURSELF

20.  Office Training Center: https://aka.ms/officelearning
 Free resources from your vendor
 Search Engines
 SCORE, Chambers and other give many free (and fee
based) events
 Hire a consultant to train you
 SmartHustle.com, SmallBizTrends.com, Inc.com,
Entrepreneur.com
 Free Workshops @ Local Microsoft Stores
TECH EDUCATION RESOURCES

21. http://bit.ly/zuckerberg-education
MY INTERVIEW WITH…

22. RULE #4 - DON’T
TECHNOLOGIZE A BAD
BUSINESS PROCESS

23. RULE #4 – TECHNOLOGY IS
NOT ALWAYS THE ANSWER

24. TECHNOLOGY WILL ONLY
HELP A “BAD” PROBLEM
GET BAD FASTER

25. RULE #5 – INVEST IN
SALES AND MARKETING
SOFTWARE

26. Segment your
customers
Sell the right thing to
the right customer at
right time
Everyone in the
company is smarter
RULE #5 – TREAT CUSTOMERS SPECIAL
“CRM”

27. RULE #6 - LEVERAGE
THE CLOUD

28. Speed
Grows with you
Secure
Automatic updates
So much power
from your phone or
tablet
RULE #6 – LEVERAGE ONLINE SOFTWARE

29. RULE #7 - SECURE
COMPUTING IS SMART
COMPUTING

30. Hackers love small biz
Educate your staff
Secure passwords
Backup
Hire smart
Public WiFi – be
careful
RULE #7 – SECURE COMPUTING

31. USE TWO FACTOR
AUTHENITCATION

32. RULE #8 – LEVERAGE THE
POWER OF MOBILITY

33. 33
MOBILE ECONOMY

34. You should be As productive OUT of your
office as you are IN your office

35. ▪Device Hardware
▪Device Accessories
▪Apps
▪Wireless Carrier
▪Security
MOBILE TIPS
Don’t be cheap!

36. RULE #9 – CONTENT
MARKETING
36

37. 1. Web Site
2. Blog
3. Social Media
4. Email Marketing
37
3 DIGITAL MARKETING PLATFORMS

38. 1. Frequent
2. Relevant
3. Engaging
4. Analytics
38
FOUR SIMPLE SOCIAL MEDIA TIPS

39. 39
EMAIL MARKETING
STILL WORKS…

40. RULE #10 -
COLLABORATION AND
COMMUNICATION
TECHNOLOGIES ARE
ESSENTIAL

41. File sharing
Real time communication (chat, video)
Presence – available? Not available?
Away?
Project and task management
Integration with other platforms
41
COLLABORATION AND COMMUNICATION

42. 42
TECHNOLOGY IS A
POWERFUL ASSET IN
YOUR BUSINESS.
YOU MUST IMPLEMENT
AND USE IT CORRECTLY.

43. 43
TECHNOLOGY CAN HELP
YOU SAVE TIME, SAVE
MONEY, INCREASE
EFFICIENCY AND MOVE
FASTER

44. 10 TECHNOLOGIES
SUCCESSFUL ENTREPRENEURS
USE TO GROW THEIR BUSINESS