tips to improve hotel business using social media. http://www.4dhotelbookingsoftware.com/

2.  Over the past decade, social media websites like
Facebook, twitter, instagram have revolutionized.
 img:socialgoodmedia

3.  Hotel business owners accept the truth that
importance & focused approach to social
media can help creating a big brand.
 It also allows a wider market expansion.
Helps to drive sales, maintain better
relationships with customers.
 Social media is an excellent medium to
interact with the customers directly.

4.  Brands that simply display a brochure,
dictate a price – a failure model
 With the planned strategy, hotels on social
media are better placed to adapt to the
transforming landscape.
 Nowadays, there is a shift in power
happening from the brand to consumer. It
is all about consumers and not the brand
name anymore.

5.  Consumers engage in the social networking
websites to research about their trips.
 They share their own experiences/reviews of
a particular hotel or restaurant.
 More than 300 million reviews and opinions
posted on the Trip Advisor website – till
2016.
 More than 900 million active users on the
Facebook posting updates & sharing images.

6.  Nearly, one-fifth of the leisure travellers
(worldwide) turn to the social networking sites
for travel planning
 25% of the customers give importance to the
hotel booking
 90% of the travellers state that online reviews to
impact the choice of hotel.
 One third of consumers use Facebook to speak
with a customer support representative

7.  Nearly, 50% of consumers think that
Facebook is the quickest social networking
channel to resolve a customer service
issue.
 Social media is a channel that combines
marketing and transparent customer
service.

9.  Bond (good relationship) with the guests
 Maximize your revenue
 Reach out to new customers
 Good “word of mouth” / review is enough for
the purpose of advertising
 Build a craze
 Manage your reputation
 Branding & promotion
 Attract the right audience

10.  Lack of control on the customers feedback
 Need a planned strategy
 Customer review is considered important
than the original brand name itself
 Accidental release of confidential information
 Need constant monitoring
 Time intensive