32. "Joe Six-Pack is people just like me — work every day, pay their taxes."
— Mohammad Khan, an immigrant from Bangladesh
"When I think Joe Six-Pack, I think of the hunter and his gun and his dog, and
that's a definite white man out in the countryside,”
— Blanche Hake, a retired teacher
"The others are lazy. They don't work as hard, so that's where the Joe Six-Pack
comes in. He's a hard-working white man."
— Margie Orr
56. REFERENCES
Persona Non Grata, Dan Saffer, August 17 2005
Personas are "empathy tools," not stereotypes, Sam Ladner,
November 17 2008
A Closer Look At Personas: What They Are And How They Work (Part 1),
Shlomo Goltz, August 6 2014
Resurrecting Dead Personas, Meg Dickey-Kurdziolek, July 26 2016
Designing for imaginary friends: information architecture, personas and
the politics of user-centered design, Adrienne L. Massanari,
June 12 2010
Is stereotyping inevitable when designing with personas?,
Phil Turner and Susan Turner, July 27 2012
Crappy Personas vs. Robust Personas, Jared Spool, November 14 2007
The Inmates are Running the Asylum, Alan Cooper, January 1 1999
Reconciling market segments and personas, Cooper, May 15 2008
Ramya
@rams_mahalingam
