FINALLY, WE ARE going to spend a session talking about Social Media and the necessary steps to create a solid plan to reach out to people from a variety of portals including, LinkedIn, Facebook, Twitter, your company website, and Instagram to name a few. According to the Pew Research Center “Job seeking is going mobile: 28% of Americans have used a smartphone as part of a job search, and half of these “smartphone job seekers” have used their smartphone to fill out a job application.” We will discuss some best practices you can employ right away to help you figure out where you stand with regards to social media and mobile recruiting.

2. –Johnny Appleseed
“Type a quote here.”

3. © Zweig Group 2016
Using Social Media & Mobile access to
your firm before and after the hire
1. Use Social Media to share jobs and engage
potential candidates.
74% of all internet users have at least one
active Social Media account.
-Export your firm’s culture via Social
Media
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

4. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
Strategies for seeking Mobile-First Job Seekers - JIBE
More than 30 million U.S. citizens now
access the internet exclusively from
mobile. And yet, 40% of companies
still do not offer the option to apply to a
job on a mobile device.

5. © Zweig Group 2016
LinkedIn is the most popular recruiting site, with 71% of
respondents reporting they use it.
- 2016 Zweig Group Recruitment & Retention Survey

6. © Zweig Group 2016
Indeed, Craigslist.org, Facebook, and Twitter were
other online outlets used by firms.
- 2016 Zweig Group Recruitment & Retention Survey

7. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
2. Make it easy to apply for jobs using a
mobile device.
did a study on
candidate behavior that says 65 percent
of job seekers said they will leave a
website if it’s not mobile optimized.
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

8. © Zweig Group 2016
Everybody has one of these!

9. © Zweig Group 2016
A recent survey
59 percent of candidates are using
mobile phones to search for job
openings and 52 percent are using
these digital devices to apply.

10. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
3. Develop a database to connect with
candidates, even when openings do not
exist.
You shouldn’t wait for an open job requisition
before your start sourcing for candidates.
Engage early and often.
“Not ready to apply? Connect with us!”
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

11. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
4. Create a channel for information for
employees.
Videos on Firm Culture, Interesting Projects,
Marketing/BD efforts, and Featured Jobs.
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

12. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
YouTube has over a billion users!
Everyday almost 1/3 of all people
on the internet watch hundreds of millions
of hours of YouTube videos.
-
YouTube.com press report

13. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
5. Create just-in-time (JIT) resource guides for employees.
Microlearning gives new hires resources to refer to during
and after the onboarding process. These JIT resources
can include FAQ’s, Industry Glossary, employee benefits,
etc. Resources can be either video, or written.
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

14. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
6. Schedule interview sessions with senior leadership and
subject matter experts.
Examples of this can be found in the Lifehacker series
“How I Work.” and Reddit’s “Ask Me Anything (AMA)”
These interviews create residual materials that can be
used with new employees to share insight on the firms
culture.
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

15. © Zweig Group 2016
Leverage Social Media & Mobile access
to your firm before and after the hire
7. Recently hired people can learn your company
history through a scavenger hunt or other type of
game that extends the company brand and
corporate culture.
A scavenger hunt can be digital or in-person.
“7 Activities to Effectively Engage New Hires,” ICIMS whitepaper, 2015

16. © Zweig Group 2016
Things to do back at the office…
Social Media and Mobile Recruiting
1. Make sure you have a consistent recruitment message across all of your firm’s
social media platforms, Facebook, Instagram, LinkedIn, Twitter, Blog Post,
Snapchat
2. Create residual marketing materials that complement your recruiting process.
Physical and virtual brochure, video of employees talking about experiences
working at your firm, create cool swag to share with recruits, etc.
3. Develop a clear story (narrative) to share with everyone that creates a
consistent message about your firm and why working there is so great.

17. © Zweig Group 2016
Things to do back at the office…
Social Media and Mobile Recruiting (cont)
4. Develop a story around the prototypical perfect employees
(avatar). Why do they succeed in your environment, what do they
do, where are they going (promotion opportunities, etc.)?
5. Find someone on staff who can manage the social media process,
develop an editorial calendar, and really push for the development
of new material to push out to the market via social media.
6. Develop mobile optimized landing pages for all of your open
positions. Make sure they can be shared.

18. © Zweig Group 2016
Q&A
Post your questions online onTwitter
using hashtags #ZweigGroup or #BBRWebinar
We will respond to ALL questions

19. TIP SHEET
HTTP://BIT.LY/ZGBBRTIPS

20. EMPLOYER SURVEY
http://bit.ly/aecemployer

21. Up Next!
If you’ve completed any number of these BBR Sessions
Please reach out to learn how you can get your CEU’s for
completing these Webinars.
RWilburn@ZweigGroup.com

23. Continue the discussion about recruitment and
retention online. Use the hashtags #BBRWebinar
and #ZweigGroup. We will respond to anything
posted on Social Media on this topic.
Presenter: Randy Wilburn
617-828-9093
rwilburn@zweiggroup.com
@randywilburn
Thank You!