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Web video marketing tips
In this file, we share with you all information that related to web video
marketing tips such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
We’ve produced hundreds of online videos for clients since our
founding in 2007 and learned many valuable video marketing lessons
along the way. Below are five tips we believe anyone interested in
marketing through online video should consider to help ensure a
successful video marketing campaign.
1. It’s All About The Viewer
Make it clear to the viewer in the first few seconds why they should
watch your video. Immediately spell out “What’s in it for them”. Online
videos are a great way to engage potential clients but the key to their
effectiveness is to provide immediate value to the viewer. Starting a
video by delivering the bottom line message or offer at the beginning
greatly increases conversions. Overview videos highlighting the
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greatness or coolness of brand are much less effective than videos that
provide viewers with immediate value (in the form of specific content or
an offer).
2. Keep the Core Message (very) Short and Concise
Keep the video to 60 seconds or less. Let’s face it, pretty much everyone
in your target audience has a very short attention span these days. If you
want a message or offer to be heard by a target audience it had better be
delivered quickly. The statistics we pull from our video analytics
reporting show video viewership drops off consistently and dramatically
after 60 seconds. A beautifully designed and produced online video
that’s more than a minute long will most likely not been seen in its
entirety by the target audience.
3. Measure the Results
Like most all online marketing initiatives the analytics gathered from
online video viewership can be of tremendous strategic value to
marketers. Being able to measure important metrics such as video views,
time viewed, traffic sources in aggregate or for individual videos helps
marketers understand when a video is effectively reaching its target
audience (and when it’s not). Marketers are always under pressure to
show results. Detailed analytics about online videos helps marketers and
determine which content, offers and locations are most effective for their
video marketing initiatives.
4. Don’t Let Technology Get in the Way
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The technology and terminology surrounding online video such as
H.264, HMTL5, encoding and codec to name a few, can seem
overwhelming and complex to the point where marketers avoid online
video marketing projects altogether or simply use YouTube to host their
marketing videos. Lack of branding options or detailed analytics are two
primary reasons not to use YouTube as the primary host of marketing
videos. Obviously, there is a built in audience at YouTube and it can be
a good place to post videos to supplement marketing efforts. However,
do not use them to host videos that are streamed on corporate websites,
landing pages or in email campaigns. Using an online video platform
can make deploying Internet videos simple and cost effective plus
provides corporate branding options and access to detailed analytics not
available through YouTube.
5. Reduce, Recycle & Reuse
In the right creative hands, producing innovative, compelling and
effective online videos can be done at a low cost using a company’s
existing marketing assets. Many people naturally assume the process of
producing a world class online video requires an onsite film crew and
elaborate production (and the associated costs). That’s simply not the
case. Many companies have existing marketing assets like logos,
images, photos and video footage that can be repurposed and combined
with creative graphics and stock images or videos to create online
videos. Just leverage the marketing assets that have already been
internally approved and paid for to communicate your message and
build your brand through online videos!
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II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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