Our Company Name Loving Pizza

1. By Anjali

2. AGENDA
1. INTRODUCTION
2. MISSION
3. VISION
4. OBJECTIVE
5. OPPORTUNITIES
6. THREATS
7. INTERIOR DESIGN OF LOVING PIZZA
8. RATE LIST
9. MARKETING STRATEGIES OF 4 P’S OF MARKETING
10. LOVING PIZZA STP IN INDIA
11. CUSTOMER SERVICE
12. COMPETITORS OF LOVING PIZZA

3. INTRODUCTION
 Type : wholly owned subsidiary of Yum!
 Founded : Greater Noida
 Founder : Anjali
 Slogan : MAKE IT BEST

4. MISSION
“To be the best pizza for every pizza occasion”
“Alone we are delicious, together we are Yum!”
We are P.E.A.R.L.S
Passion for excellence in doing everything.
Executive with positive energy and need.
Accountable for growth in customer satifaction
Recognise the achievement for others and have fun
doing it.
Listen and more importantly ,respond to the voice of
the customer.

5. VISION
 To make the people know that for all the eating items
they desire to eat can be made available in minimum
time without our effort excluding money.
 To improve the well being of our customers,
community and people connected to our enterprise .”
RUN GREAT RESTURANTS”

6. OBJECTIVE
 our goal is to reach 50% recognition of new product in
target market.
 As with all business , the most important goal of
company is to increase revenue and profits.
 Customer satisfaction is for most.
 Practice what we preach intgrity , ethics and open
communication

7. OPPORTUNITIES
 can increase revenue with their new innovation Pizzas new
flavours and New recipes .
 we can also provide more attractive environment.
 we can offer discount offer and coupon to acquire market
share.
THREATS
 Increasing competition in pizza industries.
 Rising price of cheese.
 Also faces competition from the other international restaurant
chain like kfc, mcdonalds ,dominos.
 Local restaurants also provide pizza at more affordable prices.

8. INTERIOR DESIGN OF LOVING PIZZA
THREATS

9. RATE LIST

10. MARKETING STRATEGIES OF 4 P’S
OF MARKETING
 Product :- Starters, Salad ,Pizza ,Pasta ,Beverage
,Desserts
 Price :- Loving Pizza will used to high low pricing
strategy ,when setting a retail price of its
products.
-Pan Pizzas started at just Rs 44 only.
 Promotion :- Billboards, TV ads, Pamphlets, Social media,
Sales promotions
 Place:-Outlet are located in highly crowded place.
-34 outlets in India.

11. LOVING PIZZA STP IN INDIA
STP
 Segmentation
 Targeting
 Positioning

12. SEGMENTATION
 segmentation referred to identifying the Areas where
people have high disposable income.
 Pizza Hut works on following segment
Youth
Dual career families.
Age group is 12-30 years.

13. TARGETING
Middle level and upper middle level
Best Apple Lifestyle, social life and spending
behaviour
Teenagers of a school and college freshman.

14. POSITIONING
 Loving Pizza will done their positioning in target
Market by keeping in view to basic factors
 Quality
 Frequency
 ‘Customer Mania’ which make customer unique
dining experience

15. CUSTOMER SERVICE
 different in terms of need & value to the company.
 customer Mania a kind of service.
 customisation based on income group ,income level
,age and lifestyle.
 Provide product at affordable price.
 online ordering system.
 hot line for complaint redressal.
 unique dining experience

16. COMPETITORS OF LOVING PIZZA
Burger King
 McDonald
 Domino’s Pizza
 Pizza Hut
KFC restaurants.
Etc..