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Similaire à Innovation & Trends In The Automotive Industry2
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Innovation & Trends In The Automotive Industry2
- 1. Innovation in the Automotive Industry in View of Global Trends by Raphael Moisa [email_address] +972-50-7727315
- 2. Presentation Agenda Raphael Moisa raphaelm@raviv.com Alternative Fuel Technology The Electronics Revolution OEM ↔ Supplier Relationship Added Value of Israeli Firms
- 3. Presentation Agenda Raphael Moisa raphaelm@raviv.com Alternative Fuel Technology The Electronics Revolution OEM ↔ Supplier Relationship Added Value of Israeli Firms
- 5. World Petroleum Reserves Raphael Moisa raphaelm@raviv.com Billion Barrels Total Oil Recovered Since 1859 & Total Remaining as of 1990 Total Remaining Total Recovered United States Canada Mexico, Central America, & South America Western Europe Middle East Eastern Europe, Former U.S.S.R., China Other Eastern Hemisphere
- 6. Greenhouse Emissions & Global Warming Raphael Moisa raphaelm@raviv.com Source of U.S. CO 2 Emissions 1997 Global Carbon Emissions 1820 to 2020 Projection History 2020 1980 1940 1900 1860 1820
- 8. Type of Bio Fuels Raphael Moisa raphaelm@raviv.com NEXT GENERATION BIO-FUELS BIO-DIESEL BIO-ETHANOL CROP RESIDUES (NEXT GENERATION FUELS) SOYBEANS SUGAR CANE SWITCH GRASS & WOOD CHIPS (NEXT GENERATION FUELS) SUGAR BEETS CORN RAPESEED, JATROPHA OIL & PALM OIL (BIO-DIESEL) FEEDSTOCKS WHEAT & BARLEY OTHER NON-CONVENTIONAL SOURCES (E.G., ALGAE, FARM & MUNICIPAL WASTES)
- 10. Presentation Agenda Raphael Moisa raphaelm@raviv.com Alternative Fuel Technology The Electronics Revolution OEM ↔ Supplier Relationship Added Value of Israeli Firms
- 13. Gradually switch to MEMS (Micro Electrical Mechanical System) Raphael Moisa raphaelm@raviv.com
- 14. MEMS Micro Electrical Mechanical System Raphael Moisa raphaelm@raviv.com
- 16. Drive by Wire Components and Modules Raphael Moisa raphaelm@raviv.com Acceleration Pedal for Electronic Throttle Control Systems
- 20. The Electronics Revolution Raphael Moisa raphaelm@raviv.com My mobile office is always with me
- 21. Summary – Electronics Revolution in the Automotive Industry Raphael Moisa raphaelm@raviv.com source: BMW 1970 1980 1990 2000 ACC Stop&Go BFD ALC KSG 42 voltage Internet Portal GPRS, UMTS Telematics Online Services BlueTooth Car Office Local Hazard Warning Integrated Safety System Steer/Brake-By-Wire I-Drive Lane Keeping Assist. Personalization Software Update Force Feedback Pedal … Electronic Injections Check Control Speed Control Central Locking … Navigation System CD-Changer ACC Adaptive Cruise Control Airbags DSC Dynamic Stability Control Adaptive Gear Control Xenon Light BMW Assist RDS/TMC Speech Recognition Emergency Call … Electronic Gear Control Electronic Air Condition ASC Anti Slip Control ABS Telephone Seat Heating Control Autom. Mirror Dimming …
- 22. Presentation Agenda Raphael Moisa raphaelm@raviv.com Alternative Fuel Technology The Electronics revolution OEM ↔ Supplier relationship Added Value of Israeli Firms
- 23. Evolution of Automakers’ role Raphael Moisa raphaelm@raviv.com 1900-1940 1940-1970 1970-2002 2020 Automaker’s direct involvement in vehicle manufacturing process 100% 60% 30% 0% Maximum of vertical and horizontal integration Development of specialized parts divisions and third-party parts suppliers Lean manufacturing Just-in-time Modular design Complete outsourcing of manufacturing processes Traditional automaker Vehicle brand owner
- 25. Auto Industry’s New Paradigm Raphael Moisa raphaelm@raviv.com Automakers Suppliers Understand consumers’ needs and desires Develop products consumers want, in the right quantities and with a complementing experience Maintain relationships with your customers Lead and manage entire supply chain and procurement processes Offer system integrator capabilities to produce complete vehicle Provide flexible production capacities to accommodate demand fluctuation and diverse client needs
- 26. Presentation Agenda Raphael Moisa raphaelm@raviv.com Alternative Fuel Technology The Electronics revolution OEM ↔ Supplier relationship Added Value of Israeli Firms
- 27. What is the Added Value Of Israeli Firms to the Automotive Industry? Raphael Moisa raphaelm@raviv.com
- 35. Raphael Moisa raphaelm@raviv.com Thank you
Notes de l'éditeur
- This is the first part of the problem. This slide shows the worldwide growth in automobile population. In North America and Western Europe, the number of automobiles is growing at slightly less than twice the rate of the human population. But in the developing world, growth is almost exponential because of expanding economic growth. Remember when things were manufactured in Japan in order to get it done at the lowest possible price. Then after Japan’s economy awakened and the cost of labor went up, low-cost manufacturing moved to Taiwan. Today it’s Cambodia, Thailand, and China. What happens is that heavy industry follows cheap labor around the world, which improves the local economy. And one of the first things they buy with their newfound wealth is a car. So in the developing world, car populations are increasing more in proportion to the growth of the economy, not the growth of their population. They already have plenty of people. All they need is a job so they can buy a car. But the slide only shows the population of cars - not the total motor vehicle population. By 2020 there will be well over 1.1 billion motor vehicles in the world! If they all lined up and drove past you at the rate of one vehicle per second, it would take 35 years for 1.1 billion motor vehicles to drive by. And if they lined up bumper-to-bumper for the drive-by, the line would extend 130 times around the world. That’s how many motor vehicles we’ll have to keep supplied with motor fuel in year 2020. And that’s how many motor vehicles will be manufacturing atmospheric pollutants. And the number will still be rapidly growing. I’ll give you a superlative, just because it boggles the mind - but don’t ask me if it’s likely to happen - I can’t envision how it could. The U.N. expects population to stabilize at around 10 billion people. If the numbers do reach 10 billion, and the world’s economy keeps improving to the point that everyone owns cars at the rate of Americans in the 1990s, there would be 6 billion cars or about 8 billion motor vehicles in the world - over ten times more than today. And if everyone drove like Americans in the 90s, that would suck the entire Middle East oil supplies dry in about 5 years. But back to reality, and something that we can actually deal with. Today, the transportation sector is almost totally dependent on petroleum motor fuels. With modern emission controls and fuel formulations, gasoline-cars have become pretty clean. Controlled emissions have been cut by about 95 percent in the last 20 years. But on a global scale, recent gains could be wiped out within a decade or so because of the increased numbers of cars in the developing world. And emissions of greenhouse gases, mainly CO 2 , will go right through the ceiling in the next 20 years, unless we dramatically reduced energy consumption. And if we continue with today’s upward spiral in oil consumption, we’re headed for an enormous transfer of economic power and wealth to the OPEC nations.
- This is the first part of the problem. This slide shows the worldwide growth in automobile population. In North America and Western Europe, the number of automobiles is growing at slightly less than twice the rate of the human population. But in the developing world, growth is almost exponential because of expanding economic growth. Remember when things were manufactured in Japan in order to get it done at the lowest possible price. Then after Japan’s economy awakened and the cost of labor went up, low-cost manufacturing moved to Taiwan. Today it’s Cambodia, Thailand, and China. What happens is that heavy industry follows cheap labor around the world, which improves the local economy. And one of the first things they buy with their newfound wealth is a car. So in the developing world, car populations are increasing more in proportion to the growth of the economy, not the growth of their population. They already have plenty of people. All they need is a job so they can buy a car. But the slide only shows the population of cars - not the total motor vehicle population. By 2020 there will be well over 1.1 billion motor vehicles in the world! If they all lined up and drove past you at the rate of one vehicle per second, it would take 35 years for 1.1 billion motor vehicles to drive by. And if they lined up bumper-to-bumper for the drive-by, the line would extend 130 times around the world. That’s how many motor vehicles we’ll have to keep supplied with motor fuel in year 2020. And that’s how many motor vehicles will be manufacturing atmospheric pollutants. And the number will still be rapidly growing. I’ll give you a superlative, just because it boggles the mind - but don’t ask me if it’s likely to happen - I can’t envision how it could. The U.N. expects population to stabilize at around 10 billion people. If the numbers do reach 10 billion, and the world’s economy keeps improving to the point that everyone owns cars at the rate of Americans in the 1990s, there would be 6 billion cars or about 8 billion motor vehicles in the world - over ten times more than today. And if everyone drove like Americans in the 90s, that would suck the entire Middle East oil supplies dry in about 5 years. But back to reality, and something that we can actually deal with. Today, the transportation sector is almost totally dependent on petroleum motor fuels. With modern emission controls and fuel formulations, gasoline-cars have become pretty clean. Controlled emissions have been cut by about 95 percent in the last 20 years. But on a global scale, recent gains could be wiped out within a decade or so because of the increased numbers of cars in the developing world. And emissions of greenhouse gases, mainly CO 2 , will go right through the ceiling in the next 20 years, unless we dramatically reduced energy consumption. And if we continue with today’s upward spiral in oil consumption, we’re headed for an enormous transfer of economic power and wealth to the OPEC nations.
- Preserving the health of our planet is another big factor driving the change in transportation technology. Petroleum motor fuels produce harmful emissions, not the least of which is emissions of greenhouse gases. There are lots of other problems caused by harmful emissions - damage from acid rain, respiratory problems and increased health care costs due to air pollution - but global warming is potentially the most disastrous, and it’s one of the most controversial. There are lots of gases that contribute to the greenhouse effect - some man made and some naturally occurring. Asking what causes the greenhouse effect is sort of like asking what causes cancer. Almost everything including barbecued hamburgers and too much exercise has been implicated in cancer. So it’ll come as a big relief to learn that animal flatulence causes global warming due to increased methane in the air. It’s not all our fault. And even global warming itself causes global warming because when the planet’s hotter, the oceans evaporate faster, and airborne water vapor is a powerful greenhouse gas. So it’s a complex issue, and there’s plenty of material for turning it into something less than the serious matter that it is. But like cancer, once you get it, it’s hard to get rid of it... and it can forever change our lives. Carbon dioxide (CO 2 ) is the most troublesome greenhouse gas that comes from human activities. From the last ice age until the industrial revolution in the last century (about 10,000 years), the atmospheric level of CO 2 had varied only about 5%. But beginning with the industrial revolution and projecting forward to about 2030, the amount of atmospheric CO 2 will have doubled - all in about 150 years time. Global warming and the resulting climatic changes are about as close to proven as something like this can be, and the post-industrial increase in greenhouse gases looks like the culprit. One of the biggest contributions that humans are making to the rise in atmospheric levels of CO 2 is the burning of fossil fuels. With hydrocarbon fuels, C0 2 emissions are roughly proportional to the amount of energy consumed. So with a fossil-fuel-based energy system - and about 86 percent of the world’s energy comes from fossil fuels (39% oil, 22% natural gas, 25% coal) - an increase in energy consumption naturally increases CO 2 emissions. And when carbon dioxide is released into the atmosphere, it doesn’t degrade like some of these other pollutants. Instead, it hangs around for 100 to 200 years. So even if we stopped these emissions today, we would be forced to deal with the effects for several generations into the future. The main problem with global warming isn’t that it will be a little hotter than usual. We can always dump a little more energy into the air conditioning unit. The most devastating effects will come from shifts in the earth’s weather patterns. At the very least, rainfall patterns will migrate toward the poles, and away from the best agricultural lands on the planet. So food production will decline. But we’re in really deep trouble if the ocean and atmospheric flows responsible for our global weather system ever change. We don’t have a clue what we’ll end up with. But once it happens, it will be very difficult if not impossible to reverse. And it could happen quite suddenly once we reach a critical threshold.
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- MEMs integrates micro-sized electrical and mechanical components on single silicon crystal, typically integrated with chips to become “inteligent”.
- MEMs integrates micro-sized electrical and mechanical components on single silicon crystal, typically integrated with chips to become “inteligent”.
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- The system is designed to provide throttle angle input to the ECU on fuel-injected engines, contributing to the efficiency, performance, and emissions control of the vehicle.
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics
- The electronics revolution changes the “rules of the game” as 90% of all future innovation in the automobile will be driven by electronics