2. Introduction
• Social media recruitment is having lower
barrier in which over 94% recruiter is
recruiting the employee employees by using
social media platform to recruited the
candidate for the organization.
4. Type of social media recruitment
• Linkedin
• Facebook
• Instagram
• Blooging
5. Social media recruitment trends
Live broadcast
• All major social media networks have invested in live
broadcasting: Facebook Live, Instagram Live Video,
Snapchat Live Stories and Periscope on Twitter. You should
consider doing the same. As technology advances and helps
build better streaming apps, it’s safe to say that live videos
will be a big trend in social recruitment for 2017.
• For recruiters, live streaming could mean a 360⁰ video of
your office, a live Q&A session or backstage footage of
an event you’re hosting. With live streaming, you’re giving
your followers the chance to participate in your company,
thus increasing engagement on (and traffic to) your
company’s career page.
6. • Exclusive content
• It’s no longer surprising to see a job ad on Facebook or
Twitter. In fact, more people are looking on social
networks for their next job opportunity. Offering a
realistic glimpse into your company life is the next
social media recruitment challenge. Use your
company’s social media accounts to build
your employer brand and share information that
candidates won’t find elsewhere:
– Designer eyewear company War by Parker uses its
corporate Instagram account to showcase employees
playing ping pong or wearing nap masks.