A Marketing Plan For Mobile App

4. Introduction
• e-dibles refers to an online grocery store that
allows private individuals and businesses to
purchase groceries and grocery products.
• On call delivery to the doorsteps with loaded
fresh fruits and vegetables, poultry products and
snacks on a very reasonable price.

5. Customers
• Usual customers
– busy young professionals
– value saving 50 mins trip and queue
• 60% of customers
– physically unfit (eg: seniors, pregnant
mothers, injured people, etc)
• 15% of customers
• Usual products
– dry/frozen food and housekeeping
products

6. Situation Analysis
 This app offers connection to one and all vendors and
cold storages at the tip your hand to deliver what you
want to eat.
 This will strengthen the connection between vendors
and consumers.
 Nowadays in many metro cities the vendors have made
their own rule while selling groceries, to break this chain
we need to call a unique rate of everything.

8. > We want to offer a shop/delivery service for
groceries in India.
> Customers buy your products from our website.
> We shop in-store/deliver using a system.
> To make the service fast/cheap for customers we
need to form a partnership.

11.  Advantages / benifits
• It saves time and energy –you don’t have to
waste your time going to stores, dealing
with crowds and standing in lines
• 24/7 availability-online grocery stores are
open round the clock of 24/7..the
availability of online stores give you the
freedom to shop at your own
convenience
• Variety- another advantage of e-dibles is
variety .you can visit many stores to find
the same selection…!!

13. Challenges of e-grocery
• Less control over freshness and quality when shop
online-One of the main disadvantage of e-
grocery is that you can’t physically select the
item you want yourself. This isn’t a problem
when it comes to standard and uniform
packaged items (whether you buy your usual
boxed pasta physically at the store or online,
you can usually guarantee that it will be the
same), but it can be a problem when it
comes to other items that can vary in quality
or freshness..

14. Business Solution
• Website/mobile Design
Front Page
• Login/guest
• Delivery slot
reservation
• FAQ
• Guarantees
• Policies
Filling Cart
• Favorites
• Department
navigation
• Keyword
search
• Special offers
Checkout
• Review/save
cart
• Upsell (“did
you forget?”,
personalized
deals)
• Payment

16. Top 10 grocery store website in india
1. Big basket
2. Natures basket
3. One kirana
4. Aaram shop
5. Zop now
6. Green cart
7. Local baniya
8. Naturally yours
9. Youmart
10.Day to day fresh

17.  conclusion
• Online grocery services meet a number of
consumer needs including providing products
for niche markets or helping the time starved
consumer shop for the routine weekly
groceries.
• Handicapped And Aged can participate in the
shopping experience.

18. Disclaimer
Created by
Raushan Raj,
SLIET, Longowal
During Internship
Under
Prof. Sameer
Mathur
IIM Lucknow