How do you create word of mouth marketing? Here is a simple method with some tweet style strategic questions.

1. Word of Mouth Marketing Premise:
When People LOVE ...
What You SAY & DO,
They will RAVE About you!
For Free.
Tuesday 29 March 2011

2. Staff and
Customer
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Tuesday 29 March 2011

3. Happy Staff = Happy Customers
Happy People Talk
Unhappy People Moan
Tuesday 29 March 2011

4. Fascination
Triggers :)
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Tuesday 29 March 2011

5. Find The Feeling
[fascination triggers]
Lust
Trust Mystique
Hero Nurture
Rebel Alarm
Versatility Prestige
Power
Tuesday 29 March 2011

6. Premise: Customer
When People Love Experience.
[consistent!!]
What You Say & DO,
They will Rave About you!
For Free.
Tuesday 29 March 2011

7. Consistent Experience !
[Every touch point]
Emotional Connections
That Destroy
Indifference
Amazement
(Pleasure)
Contempt Emotional Connections
(Pain) That Drive
Tuesday 29 March 2011

8. Premise: What, Where & Why
When People Love Are We Saying It
[Accelerating WOMM]
What You SAY & Do,
They will Rave About you!
For Free.
Tuesday 29 March 2011

9. Simple, Clear, Relevant,
Differentiation Conversation
Tuesday 29 March 2011

10. Accelerate it ...
Michael
Tuesday 29 March 2011

11. Premise:
When People Love
What You Say & Do,
They will RAVE About you!
For Free.
Word of
mouth Marketing
[RaveTopia]
Tuesday 29 March 2011

12. Premise:
When People Love
What You Say & Do,
They will rave About you!
For Free :)
Tuesday 29 March 2011

13. Tweet Style Strategic Questions for WOMM
How much do people love us? [What’s our referral #]
What’s our fascination trigger?
Are we interesting & exciting? [Are our comp. scared?]
Do we create a good consistent customer experience?
[@ every touchpoint]
Are we in the conversation - in a good way? [acceleration]
What can we do to get WOMM to work better?
Tuesday 29 March 2011

14. Michael Cowen
michael@ravetopia.com
www.ravetopia.com
083 288 7355
Tuesday 29 March 2011