1. INFLUENCER RESEARCH PRESENTATION:
Chris Soules :
Christopher Douglas Soules is an American Reality Television Personality, who starred on the
19th
season of the Bachelorette, Andi Dorfman where he placed 3rd
in the competition. Soules
also appeared on season 20 of Dancing with the Stars.
Chris was born November 6th
, 1981 in Arlington Iowa.
On Social Media: Chris has posted for WHITE WITH STYLE
(https://www.instagram.com/whitewithstyle/)
Instagram Followers (@souleschris): 726,413
Twitter Followers (@souleschris): 244,277
What type of people does Chris follow?: Beauty bloggers, sports stars, media show hosts,
reality star contestants.
Ian Michael Crumm :
Ian Michael Crumm is a national fashion, hospitality and lifestyle influencer who got his start in
Philadelphia. His personal website has allowed him to share his own personal style and interests
with a mass audience, which has left to multiple collaborations with multiple retail brands and a
role as a publisher featured in Conde Nast’s former publication Details Magazines’ Ad
Collection. Crumm is also the Founder / Creator of WearWeWent.com

2. On Social Media: Ian has posted JOHN VARVATOS, KIT AND ACE, CHAPS, AMP &
RSANDS AND CO., FOSSIL, OLD SPICE, 3M, SCENT BIRD NEW YORK, SKULL
CANDY, K SWISS, RAY BAN SUNGLASSES, SATURDAYS NYC, CHICAGO COMB CO
AND RELATED GARMENTS
Website: http://ianmichaelcrumm.com
Company Website: http://www.wearwewent.com
Instagram Followers (@ianmcrumm): 285,257
Twitter Followers (@ianmcrumm): 40,847
Facebook Likes (@ianmichaelcrumm): 35,750
Wear We Went Instagram Followers (@wearwewent): 10,809
Wear We Went Twitter Followers: (@wearwewent): 1,022
Facebook Likes (@wearwewent): 209
What type of people does Ian follow?: Style editors and influencers, travel influencers and
brands, various bloggers including lifestyle, travel and stylish mommy bloggers
(ex:@scoutfashion).
What do people say on his Facebook Profile?: The like his content, and give feedback on his
style tips and various social content.
What type of people does WearWeWant follow?: Hospitality brands, hotels, business editors,
lifestyle PR firms, tech entrepreneurs and various travel companies.
What do people say on the Wear We Went’s Facebook Profile: There are very few comments
on his content, and very few shares/likes. It seems Ian just started his Facebook for the brand.
Brian Sacawa :

3. Brian Sacawa is a professional musician, and also a former elite bicycle racer. He is the creator
of HeSpokeStyle.com, geared towards men’s fashion where Brian provides style advice and
content related to all things menswear.
The website has grown tremendously, which has led to multiple online contributors in Baltimore,
New York City and Milan. Sacawa is also the Contributing Editor for Rake and the Robb Report.
As a menswear influencer he has also been quoted in The New York Times, The Wall Street
Journal, and The Huffington Post.
Sacawa has also been a blogger for GQ Mexico, and listed as a top influencer by Refinery29,
Fashionista, Business Insider, STYLEBOOK, Esquire, Huffington Post and Who What Wear. He
was also a recipient of REISS Menswear Blogger Battle Winner award.
On Social Media: Brian has posted for IWC SCHAFFHAUSEN US, PIAGETPOLO,
CARTIER WATCHES, LIKE TO KNOW IT INTERNATIONAL
(https://www.instagram.com/liketoknow.it/), DASANI WATER, VACHERON CONSTANTIN,
FERRARI USA, LOUISXIII-COGNAC, BMW, ARMANI’S CODE PROFUMO, ROLEX,
RALPH LAUREN FRAGARANCES, AND PAUL EVANS.
Website: http://hespokestyle.com/press/
Instagram Followers (@hespokestyle): 135,245
Twitter Followers (@hespokestyle): 5,933
Facebook Likes (@hespokestyle): 183,980
What type of people does Brian follow?: Luxury lifestyle, hospitality and travel brands.
Luxury fashion and automobile brands. He also follows a few boutique PR firms, and men’s
publications (GQ etc.).
What do people say on the He Spoke Style Facebook profile?: They give feedback on his
style tips, ask questions and share/like his content.
Andi Dorfman

4. Andi Dorfman is an American Reality Television Star, a NY Times Best Selling Author and a
former Assistant District Attorney from Fulton County, Georgia. She’s notable for being a
contestant on the 18th
season of The Bachelor and the main character for on season 10 of The
Bachelorette. She took a leave of absence from her job as an attorney to appear as the
Bachelorette.
Dorfman became the first bachelorette to acknowledge being of Jewish ancestry in the show's
history, and the first attorney to appear in this role. She became engaged to Josh Murray on May
9, 2014. On January 8, 2015, the couple announced that they called off their engagement
On Social Media: Andi has posted for FABFIT, LUMARX SKIN BEAUTY SYSTEM and
SUGAR BEAR HAIR
Instagram Followers (@andi_dorfman): 977,605
Twitter Followers (@andidorfman): 370,201
Facebook Followers (@AndiDorfmanPage): 21,801
What type of people does Andi Dorfman Follow? A list celebrities, fashion brands, Conde
Nast and Hearst publications, and Chris Soules.
What do people say on Andi’s Facebook Page? People are sharing/liking Andi’s content. They
are also leaving encouraging words about her love life, and also saying some mean things as well
about her business choices and her ex Josh Murray.
Rachel Martino

5. Rachel Martino is a 24-year-old fashion and beauty blogger/YouTube personality from the south,
who is currently based in NYC. She created her self-titled blog Rach Martino while living in
Nashville, Tennessee. Currently, Martino is also the community manager for Origins, an Estee
Lauder Companies brand.
On Social Media : Rach has posted for REVLON, THE BAGEL STORE, WHOLE FOODS,
CLARISONIC, DUNKIN DONUTS, and MAGNUM NYC
Instagram Followers (@rachmartino): 199,247
Twitter Followers (@rachel_martino): 32,439
Facebook Followers (@RachMartino): 109,977
What type of people does Rach Martino Follow: Major fashion brands, beauty and fashion
bloggers, editors, foreign lifestyle influencers and regular consistent Instagram and Twitter users.
What do people say on Rach’s Facebook Page? She gets very little comments, but a lot of
likes and shares. She seems to travel internationally a lot, so the comments she does get are
written in French. She gets a few creepy comments from Facebook users and some okay
compliments from female fans who love her overall style and body shape.