Rodolfo Baggio, docente di Computer Science e coordinatore dell’area Sistemi Informativi e Nuove Tecnologie Università Bocconi, membro del TDLAB – Laboratorio per il Turismo Digitale nel gruppo di lavoro “Interoperabilità”.

3. With
the
head
in
the
clouds
Rodolfo Baggio
innovation, creativity,
and all that jazz

5. why
innovation?

6. One billion travels/year
Tourism intensity

10. wrong!

11. Creativity does not involve a single
brain region or single side of the brain;
it involves complex networks in which
both hemispheres of the brain
communicate with each other.

12. connect
the
dots
credits:

15. Creativity
: It's all in your social network
[ low strength – high diversity ]
“Strength of weak ties”
Weak relationships are a key source of
novel, divergent, nonredundant information.
It is difficult to be creative when sitting
alone in an office staring at a screen.

19. http://everythingisaremix.info/

23. low copyright protection high copyright protection
Johanna Blakley, Norman Lear Center, USC Los Angeles, CA

24. technology innovation
need:
standardized, interoperable, open environment

26. (Jensen, 2007)

28. Galileo, Il Saggiatore

31. A ship in harbor is safe, but that
is not what ships are built for.
William H. Shedd