Paytm market analysis.

2. Executive summary

3. ● India’s Largest mobile commerce
● Started by offering mobile recharge and utility bill payments and today it offers a
full marketplace to consumers on its mobile app and emerged to be among top e-
commerce businesses
● Decide what to purchase, search across all verticals, place the order, pay the
amount using Credit card, Debit card, Net banking or COD, receive the order,
return if not satisfied. As simple as that !

4. ● To keep things at ease, you can also use Paytm Wallet
● The world is increasingly mobile, people want access from wherever they are,
whenever they need.
● At Paytm, you have the option of recharging and shoping from whenever,
anywhere and are equipped with a secure online wallet called Paytm Cash.
● Everyone has a distinctive taste of his own and Paytm offers what consumers
exactly needed.

6. Mission Statement

7. 100% Assurance
If you have any issue, your money
is immediately refunded. Sit back
and enjoy your shopping

8. Paytm Trust
Your money is all yours!
All refunds come with no question asked
guarantee.

10. Current Marketing
Situation

11. Market Description
Market includes all the
internet users and
smartphone users.
Keeping in mind the
global mobile world,
Paytm is compatible with
all possible platforms
including Android, BBM,
iOS and Windows.
Product Review
Based on customer
reviews and ratings we can
understand the
contribution of mobile
recharges on Paytm
income.
Review of Competition
Its major competitors are
Freecharge, Flipkart,
Amazon, ebay, Snapdeal,
Myntra…
Paytm is better than its
competitors.
= +

12. Review of
Distribution
In less than couple of years,
Paytm has got 20 million users
Paytm users are most satisfied
users among e commerce users
and gave average rating of 4.3
out of 5

13. SWOT Analysis

14. Strength
Market includes all the internet users
and smartphone users.
Keeping in mind the global mobile
world, Paytm is compatible with all
possible platforms including Android,
BBM, iOS and Windows.

15. Weakness
Paytm has grown into something that
offers a lot of functionalities in areas
other than its chief purpose ie
Recharges. This makes app bulky and
takes up lot of space.
Processing takes time and fails
sometimes.
Unable to handle the huge traffic when
new offers are introduced.

16. Opportunities
Online shopping has seen exponential
growth in the recent years.
Entering the world of online shopping
with top brands across all verticlas.

17. Threats
In the world of mobile commerce,
the company completely relay on the
smartphone users.
Smartphone penetrations and mobile
internet access penetration are
required.

18. Brand Value

19. M/E Commerce Leader
Paytm receives more transactions everyday than on other leading m/e commerce players.

20. References
● http://www.slideshare.net/kush6727/paytm-analysis
● http://www.slideshare.net/vijay7o/paytm
● http://www.slideshare.net/bhuwanbhasker/app-analysis-of-paytm

21. Thank You!

22. Disclaimer
This presentation was created by Ravi Viswavarapu under the
guidance of Prof. Sameer Mathur, during a summer internship
mentored by him.