1. How To Create Facebook
"Lead Generation"
Campaigns That CONVERT

2. People are there for their benefit if you
give a free offer to your audience. In
exchange, they will give you their
contact details.
Offer something great (Free lead magnet)
You need to have a lead magnet to
generate leads. A lead magnet can be a
FREE ebook, FREE webinar, or FREE course.

3. Landing page
Thank you page
Once you have created the lead magnet,
then create marketing materials.

4. A landing page is a web page that you
can create by using tools like Flexifunnels.
A landing page will only have one hero. It
is not a website. You will create this page
to tell about your lead magnet.
What is a landing page?

5. Never run Facebook ads to your website.
Because websites will confuse the
visitor. On your website, there will be so
many links like contact us, about us, and
social media links.

6. What should you write on the landing
page?
Straight line principle, don't deviate your
visitors. The hero of the page is to get
them to sign up. So you don't need to
talk about your product, or yourself...
Tell the benefits of your lead magnet. Tell
them what they will get if they consume
your lead magnet.

7. Show testimonials from past customers. It
builds trust.
Use urgency in the landing page, for
example, this free offer is only available
for a limited time. Urgency is the biggest
friend of a marketer.
Use the call to action after every section.
(Signup now, get instant access)

8. Use lookalike audience
Lookalike audiences are people who are similar to
your existing customers or target audience. For
example, if you give 100 customers list (email
addresses, phone numbers) to Facebook. Then
Facebook will find people who are similar to the 100
customers. For example, it finds people who have the
same interest, same age group, pages they are liking
and so many other factors.
These audiences are highly interested in your
product because they are very similar to the existing
customers.

9. Facebook is all about testing, you should test
everything: ad creatives, ad text, and targeting.
Keep the ads that are giving you better results.
And kill the ads that are not giving you results.
Test and try

10. Try different headlines
Change the color of the landing page, and try out
different sections. Change the positions of the
section.
Keep on optimizing your landing page
Finally, Go to youtube and learn how to create
conversion ads on Facebook… And apply all the
above strategies.… And apply all the above
strategies.

11. Connect with me on linkedin