(chapter excerpt from the book "StartUP Cards") Asking for money is not easy, investors, be it your family and friends, or professional investors, you need to learn all the components of what is needed to asking for funding. The money is an investment so it needs to have a future return and properly setting those expectations is what you need to do quickly. The presentation show the elements of a funding pitch. You will find these being used in the show Shark Tank which is entertaining but it does highlight what investors are expecting to hear. StartUP Cards: A deck of visual cards to provoke the entrepreneur into action. Link: http://amzn.com/B013XZTZKO