With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get closer to the consumer remains urgent. Following these new rules of engagement, multinational brands are realizing more agile business decisions, more effective marketing, greater efficiency and reduced time-to-market. Discuss.io Founder, Zach Simmons, will share case studies from Discuss.io clients and delve into 5 new rules for consumer engagement.
4. 5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
• Don’t know who your customers are
• Lack of clear value proposition
• Don’t get out in front of customers early and often enough
• The ad campaign generated an insufficient level of awareness
• Focus on a feature and not the problem to be solved for the
customer
Top reasons new products fail
13. 5 New Rules for Consumer Engagement
Zach Simmons, Discuss.io
Festival of
#NewMR 2018
ONE: To find out what consumers are thinking, talk to them!
TWO: Democratize engagement across the organization.
THREE: You won’t build a good product in a conference
room.
FOUR: Talk with consumers in their own environments.
FIVE: Consumer engagement is a continuous process.
When to talk to consumers