Deepak deolalikar trends in infographics Content Marketing with Data Graphics

1. A
Presenta*on
from
the
NewMR
Trends
in
Infographics,
Visualisa*on
and
Presen*ng
Event
28
June
2013
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Visual
Content
Marke@ng
for
Marketers
and
Data
Providers
Deepak
Deolalikar
iCharts

2. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Visual Content Marketing
for Marketers and Data Providers
Deepak Deolalikar
VP Product and Business Development, iCharts
Sunnyvale, CA

3. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
What is Visual Content
Marketing?
Creating and distributing relevant and
valuable visual content such as interactive
charts to targeted audiences, with the
objective of
Ø Building your brand
Ø Generating leads
Ø Creating new business opportunities

4. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do you share data today?
Sta@c
Tables
PPT
Images

5. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Lost Opportunity
No
Branding
No
Engagement
No
Social
Benefit

6. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
The New Way…
….Social and Interactive Visualization
Click
for
Live
Example

7. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Example: Social and Interactive
Chart in a press release
…and
100’s
of
other
sites!
Example:
Live
chart
by
IDC

8. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
….then goes viral as people share on
social
Landing
Page

9. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Benefits
Branding
Lead
Genera@on
New
Business
Opportuni@es

10. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Increase Brand Impressions 5x
Count
Impressions
Count
all
chart
impressions
and
social
share
ac@vity

11. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Generate Leads on Landing
Page

12. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
..or Place an Ad

13. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
New Business on Landing Page
Purchase
data
with
the
following
chart
filters
-­‐ Gender
-­‐ Income
group
-­‐ Age
Group
Buy
$
750

14. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Sell More Data Instantly
You
have
purchased
the
following
filters
-­‐ Gender
-­‐ Income
group
-­‐ Age
Group

15. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Social Interactive Charts Produce
Dramatic Results
Increase
brand
impressions
by
4x
–
5x
Measure
effec@veness
Generate
leads
Create
new
revenue
stream

16. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you
Deepak Deolalikar
iCharts

17. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
Ray
Poynter
Vision
Cri@cal
University
Deepak
Deolalikar
iCharts

18. Deepak Deolalikar, iCharts, USA
Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Deepak Deolalikar
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