Play for a High Score! Video Game “Manual” For Market Research

1. 1
Play for a High Score!
Video Game “Manual” For Market Research
Erica M. Ruyle

2. 2
Gamers
LOADING….
Games Gaming
Know your 3 Gs of gaming for its successful
incorporation into market research
Image Source: http://www.neoseeker.com/Games/Products/DS/super_mario_bros_ds/concept_art.html

3. 3
Video Games
Dissertation
Social
Achievements
Research
World of Warcraft
Console
Computer
MMO
FPS
RPG
Adults
Fun
Research
Work
Violent
Flow
Competition
Anthropology
Communities
Play Serious
Immersive
Mobile

4. 4
LOADING….
Gamers

5. 5
LOADING….
Graphics
MusicStory/Rationale
Award System
Playability
Games
Source: http://blog.8bitlibrary.com/tag/super-mario-brothers/
http://ultra-awesome.blogspot.com/2008/05/nes-coffee-table-final-post-rah.html

6. 6
Image Source: http://gamernode.com/columns/83-mike-murphy/index.html

7. 7
LOADING….
Gaming
Flow
Community
Symbolic
Behavior
Work/Fun
Engagement

8. 8
Mobile Gaming/
GPS
Virtual Gaming
Community
Video Game Rewards
Choice Analysis
Interactive Focus
Groups using Avatars

9. 9
Game On!
Erica M. Ruyle