This document provides an overview of a webinar about how to find insights in survey data during the COVID-19 pandemic. The webinar discusses a framework for analyzing survey data that involves defining problems, organizing data, finding the main story and relevant exceptions. It then applies this framework to analyze a second wave of survey data from research professionals about how they are coping. The main findings are that most researchers are coping well with working from home but some, such as sole traders, are struggling more and have seen income drops. Suggestions for research leaders include advocating for the industry and helping those in need.
4. NewMR Framework
1. Define the problem
2. Link to the wider context
3. Organise the data
4. Use the business question as a lens
5. Find the main story, the big picture
6. Find the relevant exceptions
7. Create an overall story
8. Use Think, Feel, Do!
to create & communicate the story
26. Suggestions for our Leaders
Raw Text Notes
Give clear updates on how the company is performing. If there are potential redundancies coming,
warm people so they can budget appropriately now Company, leadership, transparency
No idea NA
no NA
Treat the employees as human and don't sack them to showing the lack of business growth Company, leadership, welfare
Not seeing enough coverage in the media if how people should interpret research More discussion on
the limitations of the use of virtual connection in qual research. ... Eg the inability to really understand
body language MR specific
Just be yourself - you are a leader, heads up, maybe it will not be perfect but don,t stop - lead as much
as you can every day. Imagine what is good as a goal today and be the leader. Talk about that being
careful about wording, natural language, no hate, compassion - one day up, another neutral/sleepy or
pause, just do it, keep walking and they will follow. Your team depends on your strength and direction Moral guidance and leadership
Think long term Beyond COVID
Stop bugging us with online options!! We know about them. It’s our clients that have to get back to
rewarding projects or resuming work. Focus on projects not methods
Encourage brands to spend money on research to help them be successful in the future Advocate for more research
Keep up the pressure on MPs and the Treasury to help one man bands
Advocate for hardship cases, sole
traders
32. Think, Feel, Do!
• The Think is the data
• The Do is
a) Some people need help, find out who needs help, try to
help them
b) Advocate for the importance of market research
c) Several secondary Do’s, such as going digital, being
resilient, and thinking about the long term
• The Feel is the way we communicate the Do