Presented by Annie Pettit, E2E Research
It’s time to stop letting statistics do the thinking for us.
Annie shares how it’s finally time to give up on statistics and learn how to interpret and action on research results in more impactful ways.
3. Statistics are dead! Long live statistics!
Annie Pettit, PhD CAIP FCRIC
Chief Research Officer, North America
E2E Research
Annie.Pettit@E2Eresearch.com
4. How would you feel if you never
had to run any t-tests or chi-square
tests again?
o Thrilled
o Happy
o Not sure
o Sad
o Miserable
Drop your
answer in
the chat
box!
26. 1. Plan ahead
2. Understand the category from end to end
3. Know at which point it’s worth actioning
on something
26
27. 1. Plan ahead
2. Understand the category from end to end
3. Know at which point it’s worth actioning
on something
4. Choose your sample size and stick to it
27
29. 29
If you need a p-value to decide whether
an effect size is worth looking at….
it’s not worth looking at.
30. Thank you!
Annie Pettit, PhD CAIP FCRIC
Chief Research Officer, North America
E2E Research
Annie.Pettit@E2Eresearch.com
https://twitter.com/LoveStats
https://www.linkedin.com/in/anniepettit/
https://twitter.com/E2EResearch
31. About Us
About E2E Research
For more than ten years, E2E Research has specialized
in converting enigmas into enlightenment for
researchers and insights companies around the world.
We offer a full range of primary and secondary market
research, data analytics, and business intelligence
solutions to help you extend your services, fill the
gaps, and create more value for your clients.
Services and solutions from End-to-End.
About Annie
Annie Pettit, PhD CAIP FCRIC
Chief Research Officer, North America
E2E Research
• Over 20 years of research experience.
• Specialist in research and survey data quality,
research standards, and participant engagement
strategies.
• Chair of Canada’s ISO 20252 Standards committee
• Awards from ESOMAR, AMA, and more