Tom Ewing - Festival of NewMR - 2010

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Ray Poynter

Tom Ewing's presentation to the Festival of NewMR 2010

Marketing

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SURVEYS ARE VIDEOGAMES

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“GAME” IS THE NEW
“SOCIAL”

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IS EVERYTHING A “GAME
MECHANIC”?

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WE ARE ALREADY EXPERTS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
OK, HOW ARE RESEARCH
PROJECTS LIKE GAMES?

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
BUILDING WORLDS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SUSTAINING INTEREST

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
ENCOURAGING
INTERACTION

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
SETTING GOALS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REWARDING IMAGINATION

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
TELLING STORIES

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CHEATING AND
COMPETITIVENESS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
WHAT EVERY GAME HAS IN
COMMON

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
CAN vs OUGHT

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LINES AND BOXES

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
COMPLETION vs
EXPLORATION

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEVELLING UP

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
VICTORY CONDITIONS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAME MECHANICS AREN’T
INTERESTING

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMEPLAY IS INTERESTING

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU CONTROL THE
MECHANICS, NOT THE PLAY

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THE PSYCHOLOGY OF THE
PROGRESS BAR

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LOVE THE PLAYER, NOT THE
GAME

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
YOU’RE SETTING OUT TO
CHANGE BEHAVIOUR

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
REAL LIFE HAS LEVELS TOO

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
DIFFERENT PLAYERS HAVE
DIFFERENT STYLES

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
AUTHENTICITY AND
AVATARS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IF WE GAME IT, THEY WILL
PLAY?

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S NOT JUST ABOUT
BUILDING WORLDS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT ANALYSING
WORLDS

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT INTERRUPTING
THE WORLD

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
IT’S ABOUT TRANSFORMING
THE WORLD

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
GAMIFICATION OR
POINTSIFICATION?

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
MIND THE EXPECTATION
GAP

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
THINK OUTSIDE THE
(SKINNER) BOX

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
KEEP AN EYE ON MOBILE

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
LEARN THE LESSONS OF
CASUAL GAMING

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCH AND GAMES IN
PARTNERSHIP

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
RESEARCHING A GAMIFIED
WORLD

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
“The game designer becomes a model for
the architect, educator, scientist, artist,
scholar, and others who invent and
investigate the world.”
– Frank Lantz and Eric Zimmerman; Rules,
Play and Culture.

Tom Ewing, Kantar Operations, UK
Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London)
Q & A
Tom Ewing and
Dan Foreman

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Tom Ewing - Festival of NewMR - 2010

1. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) SURVEYS ARE VIDEOGAMES

2. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) “GAME” IS THE NEW “SOCIAL”

3. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IS EVERYTHING A “GAME MECHANIC”?

4. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) WE ARE ALREADY EXPERTS

5. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) OK, HOW ARE RESEARCH PROJECTS LIKE GAMES?

6. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) BUILDING WORLDS

7. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) SUSTAINING INTEREST

8. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) ENCOURAGING INTERACTION

9. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) SETTING GOALS

10. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) REWARDING IMAGINATION

11. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) TELLING STORIES

12. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) CHEATING AND COMPETITIVENESS

13. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) WHAT EVERY GAME HAS IN COMMON

14. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) CAN vs OUGHT

15. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) LINES AND BOXES

16. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) COMPLETION vs EXPLORATION

17. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) LEVELLING UP

18. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) VICTORY CONDITIONS

19. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) GAME MECHANICS AREN’T INTERESTING

20. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) GAMEPLAY IS INTERESTING

21. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) YOU CONTROL THE MECHANICS, NOT THE PLAY

22. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) THE PSYCHOLOGY OF THE PROGRESS BAR

23. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) LOVE THE PLAYER, NOT THE GAME

24. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) YOU’RE SETTING OUT TO CHANGE BEHAVIOUR

25. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) REAL LIFE HAS LEVELS TOO

26. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) DIFFERENT PLAYERS HAVE DIFFERENT STYLES

27. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) AUTHENTICITY AND AVATARS

28. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IF WE GAME IT, THEY WILL PLAY?

29. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IT’S NOT JUST ABOUT BUILDING WORLDS

30. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IT’S ABOUT ANALYSING WORLDS

31. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IT’S ABOUT INTERRUPTING THE WORLD

32. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) IT’S ABOUT TRANSFORMING THE WORLD

33. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) GAMIFICATION OR POINTSIFICATION?

34. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) MIND THE EXPECTATION GAP

35. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) THINK OUTSIDE THE (SKINNER) BOX

36. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) KEEP AN EYE ON MOBILE

37. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) LEARN THE LESSONS OF CASUAL GAMING

38. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) RESEARCH AND GAMES IN PARTNERSHIP

39. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) RESEARCHING A GAMIFIED WORLD

40. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) “The game designer becomes a model for the architect, educator, scientist, artist, scholar, and others who invent and investigate the world.” – Frank Lantz and Eric Zimmerman; Rules, Play and Culture.

41. Tom Ewing, Kantar Operations, UK Part 2: Session 1, Convenor Sue York, Chair Dan Foreman, schedule = 09:34am to 09:58am (GMT/London) Q & A Tom Ewing and Dan Foreman

Tom Ewing - Festival of NewMR - 2010

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Tom Ewing - Festival of NewMR - 2010