According to Forbes, three-quarters of executives use video for business-related decision making – an increasing trend that is also driving the rapid rise of video research rapidly. Join Voxpopme’s Global Marketing Lead, Tom Higgins, as he explores why video is proving so influential, how it’s is spreading throughout our organisations and how video insight technology is giving researchers new methods for shaping the future of their businesses with real customer stories.
14. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Marke@ng
Shaping messaging for a specific segment
- African-American’s over-indexing on charcoal usage vs general
US populaEon
- DIY video projects from OnDemand video community built to
understand the ‘why’ behind use
- Looking at those who aFend BBQs and/or host in the South
- Discovered natural language use within this segmentaEon
when discussing grilling occasions
- Added depth around previously misunderstood product usage
e.g. wood pellet used for flavor enhancement
Clorox Agile Qual: Grilling Habits Mini-Interviews
15. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Adver@sing
Refining concepts for mul>-market appeal
- Needed to know which Real People would have biggest appeal
- And which character would resonate at a domesEc &
internaEonal level
- Used mulE-market video research study to share concepts and
capture immediate qual feedback at a quant scale
- Discovered opEmum character that resonated globally
- Finding watch-outs for producEon that gave results fast
enough to inform decisions
Microsoft Concept Testing: Real People Campaign
16. Engagement & Influence at Scale:
The Power of Video Insights
The Future of
Video
Customer Experience
Heightening customer closeness
- Had a high-level understanding of customers thanks to CX data
but needed to understand the ‘why’ behind these scores
- Embedded video quesEons into CSAT surveys & web intercepts
to collect post-shopping feedback
- CollecEng authenEc customer stories based on real
experiences, as told by real customers
- Combining CX data with the context and depth of video to
educate and influence 165,000 strong workforce
Asda VideoCX: Bringing experiences into the boardroom