Blogging allows people to be heard by a large potential audience, be creative through knowledge mining, framing ideas, playing, making things, and pivoting when needed. It also enables networking by leaving comments and finding people to converse with on shared interests. Blogging provides opportunities for expression, creativity, and connection.

1. 3 Ways to Describe
BLOGGING
By: Raymond Duke

2. Blogging is a way to:
1. Be heard
2. Be creative
3. Network

3. Who am I:
• Raymond Duke
• Time blogging = 2-3 years
• My blog = raymondduke.com

4. Blogging is…
…a Way to Be Heard
• Out of the 7,108,974,967
people in the
world, 2,405,518,376 have
internet access*
Total Have Internet Access
*Miniwatts Marketing Group 2012 Internet World Stats: http://www.internetworldstats.com/stats.htm

5. Blogging is…
…a Way to Be Heard
• Will 2,405,518,376 read your blog?
• No
• But the potential is there. There has never
existed a more powerful medium to reach
so many people.

6. Blogging is…
…a Way to Be Creative
• Why is creativity important?

7. Blogging is…
…a Way to Be Creative
• In the past 3 decades, new
companies have been
responsible for ALL net
new jobs*
*Tim Kane, PhD, is a Senior Fellow in Research and Policy at the Ewing Marion Kauffman Foundation: http://www.kauffman.org/research-
and-policy/the-importance-of-startups-in-job-creation-and-job-desctruction

8. Blogging is…
…a Way to Be Creative
• The following 5 concepts of creativity, from the
book Creative Intelligence*, are directly related
to blogging.
*Creative Intelligence is a book by Bruce Nussbaum, 2013.

9. Blogging is…
…a Way to Be Creative
Knowledge Mining
To be creative you have to think about what you can do to
provide value to people, and then you research your ideas.
The same is true for blogging. When you have a blog, you are
thinking about ways you can provide value and then you
research your topics.

10. Blogging is…
…a Way to Be Creative
Framing
Framing is how you put your thoughts into perspective. Once
you have your idea and your research, you think about how to
communicate it to other people.

11. Blogging is…
…a Way to Be Creative
Playing
The 3rd concept of being creative is to play. The concept
of being able to mix work and play is one that is becoming
more important. If it’s not fun, then why do it? The same is
true for blogging. Have fun with it.

12. Blogging is…
…a Way to Be Creative
Making
We are at a turning point in history where we desire to make
things again. Outsourcing to China has peaked, and now we
are seeing the effectiveness of creation by using things such as
3D printers or funding your concept through Kickstarter. When
it comes to blogging, you are making a home for your ideas;
you are making a connection to the world.

13. Blogging is…
…a Way to Be Creative
Pivoting
The last concept of creativity is pivoting. Sometimes along the
way of making your idea happen there is a change in the
process. You’ve all heard of Skype, right? Did you know Skype
was started as a way for people to share Wi-Fi connections?
Along the way, it pivoted and is now what it is today.

14. Blogging is…
…a Way to Network
• Networking is one of the most important skills you
can have in life.
• You can be good at something, but you will
eventually hit a ceiling if you don’t know how to
network.

15. Blogging is…
…a Way to Network
• Blogging involves commenting; leaving comments on
blogs is a good way to connect with people you
would otherwise not have access to.
• Through blogging, you can share your personal
insights and input on a subject, and then find people
to converse with.

16. Wrap up: what is Blogging?
Blogging is a way to:
1. Be heard
2. Be creative
3. Network